Retargeter

An early-mover and recognized brand in the retargeting space, known for making retargeting accessible to small and mid-sized businesses before being acquired by Magnetic in 2014.

RetarGeter was a San Francisco-based digital advertising company founded in 2009 that specialized in retargeting technology, enabling advertisers to serve display ads to users who had previously visited their websites. The platform allowed marketers to segment audiences based on browsing behavior and deliver personalized ad experiences across a wide network of publisher sites, helping brands recapture lost conversions and improve ROI on their digital advertising spend. The company offered a self-serve platform as well as managed services, making retargeting accessible to both SMBs and larger enterprises. RetarGeter's product suite expanded over time to include site retargeting, search retargeting, CRM retargeting, and Facebook retargeting, positioning it as a comprehensive retargeting solution in an increasingly competitive programmatic advertising landscape. RetarGeter was acquired by Magnetic (formerly known as Magnetic Media Online) in 2014, a data-driven advertising technology company. Following the acquisition, RetarGeter's technology and customer base were integrated into Magnetic's broader programmatic advertising platform. The RetarGeter brand was eventually phased out as the combined entity focused on Magnetic's unified offering, marking the end of RetarGeter as a standalone brand in the AdTech ecosystem.