E-commerce Marketing

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.

Douyin is a short-video platform launched by ByteDance in 2016 that operates independently from its international counterpart TikTok, serving exclusively the Chinese market.

Facebook Ads, now known as Meta Ads, was a paid social advertising platform that allowed businesses to reach their audiences through social media campaigns.

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Instagram is a social media platform whose advertising business enables brands to reach targeted audiences through paid placements across the Feed, Stories, Reels, and Explore page.

Jungle Scout serves large brands, ecommerce agencies, and individual Amazon sellers, and raised $110 million to fund marketplace expansion and its entry into Amazon Advertising.

Meta Ads is the advertising platform of Meta Platforms Inc., enabling businesses and marketers to run paid campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Pinterest Ads is a visual discovery platform's advertising arm that enables businesses to reach users through promoted Pins appearing in home feeds, search results, and related content.

Adobe Commerce is an enterprise ecommerce platform — built on the Magento technology Adobe acquired for $1.68 billion — that forms the fourth pillar of Adobe's cloud portfolio alongside the Experience, Advertising, and Analytics clouds.

AKQA is a full-service digital experience design, development, and communications agency owned by WPP.

Alibaba Marketing is a China-based e-commerce conglomerate, founded in 1999, that provides B2B, B2C, and C2C services via web portals.

Douyin Ads is a paid advertising system operated through Ocean Engine (巨量引擎), ByteDance's official marketing platform, which consolidates ad inventory across Douyin and other ByteDance-owned properties, with Douyin's short-form video feed, search, and brand placements forming the core value proposition for most advertisers.

JD.com Ads is an AI-powered advertising platform that builds launch-ready ad campaigns for the JD.com marketplace, automatically generating fully formatted ads with high-converting visuals, copy, and calls-to-action optimized for JD.com's algorithms.

Taobao Ads is a paid advertising system embedded within Taobao, one of China's largest e-commerce platforms with over 880 million monthly active users, enabling merchants to purchase placements through Alibaba's marketing infrastructure.

TikTok GMV Max is TikTok Shop's flagship automated ad bidding system, designed to maximize revenue by accepting a target return from the advertiser and then autonomously handling all micro-level decisions about which content to promote, to whom, and at what cost.

TikTok Shop is an in-app marketplace built directly inside TikTok, where shoppers can browse a product catalog, watch creators demonstrate products, and complete purchases without leaving the app.

VML is a global creative and marketing agency formed in October 2023 when WPP merged its two largest agencies, Wunderman Thompson and VMLY&R.

Algonomy is an enterprise-grade AI and analytics software provider that specializes in algorithmic customer engagement solutions for the retail and e-commerce sectors. The company's comprehensive platform combines advanced machine learning, real-time decisioning capabilities, and predictive analytics to enable retailers to deliver highly personalized customer experiences across all digital and physical touchpoints. By unifying critical capabilities including merchandising optimization, person...

Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...

Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under one roof before rebranding entirely as Pacvue in 2023.

Bazaarvoice is a leading user-generated content (UGC) and ratings & reviews platform that helps brands and retailers collect, manage, and syndicate customer content to drive purchase decisions.

Best Buy's retail media network offering advertising solutions to brands and agencies looking to reach consumers across Best Buy's digital and physical retail properties.

BigCommerce is a leading Software-as-a-Service (SaaS) e-commerce platform that empowers businesses of all sizes to build, innovate, and grow their online stores. Founded in 2009, the company provides a comprehensive suite of tools for merchants to create and manage digital storefronts, process transactions, manage inventory, and optimize their online presence. The platform is designed to serve a diverse range of businesses from small startups to enterprise-level organizations, offering scalab...

Bloomreach is a leading commerce experience cloud that helps brands and retailers personalize customer journeys across all touchpoints. It leverages AI-driven insights, customer data, and product discovery to deliver relevant and engaging experiences, driving revenue growth.

Button is a mobile commerce technology platform that enables brands to create partnerships and drive sales through mobile apps. The company provides deep linking, attribution, and partnership automation for mobile commerce advertising.

ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital marketing channels, and their own websites.

Barilliance is an eCommerce personalization platform that helps online retailers boost conversions through behavioral targeting, cart abandonment recovery, and real-time product recommendations.

Amsterdam connected-commerce agency. Stagwell's first acquisition of an existing affiliate (April 2022). Now Assembly Digital Commerce.

Marketing automation platform specializing in cart abandonment recovery and multi-channel customer engagement for e-commerce businesses.

Certona was a personalization and product recommendation engine provider for e-commerce and digital marketing, acquired by Kibo Commerce in 2017.

Cimagine Media was an Israeli augmented reality startup that enabled consumers to visualize products in their real-world environments before purchasing, acquired by Snap Inc. in 2016.

Clerk.io is an AI-powered personalization and search platform for e-commerce, helping online retailers boost conversions through intelligent product recommendations, site search, and email personalization.

ClickBank is a leading digital marketplace and e-commerce platform that specializes in connecting product creators with affiliate marketers to facilitate the distribution and sale of digital products. Established as one of the pioneering platforms in the digital product space, ClickBank has built a robust ecosystem that enables entrepreneurs, content creators, and information product vendors to reach global audiences through a vast network of affiliate partners. The platform handles all aspec...

commercetools is a leading headless commerce platform that empowers enterprise businesses to build flexible, scalable, and innovative e-commerce experiences. By decoupling the frontend presentation layer from backend commerce functionality, commercetools enables organizations to deliver consistent shopping experiences across all digital touchpoints including web, mobile, IoT devices, and emerging channels. The platform's API-first, cloud-native architecture is built on modern microservices pr...

Conjura is a data analytics and customer intelligence platform specifically designed for e-commerce and retail businesses. It unifies disparate data sources, provides actionable insights into customer behavior, and helps optimize marketing spend for improved ROI.

Amazon's subsidiary that powers product search and advertising technology across Amazon's e-commerce platform and advertising services.

Amazon's online and physical grocery delivery and retail service offering fresh groceries, meal kits, and everyday essentials with Prime member benefits.

Amazon's e-commerce marketplace platform enabling third-party sellers to list and sell products directly to Amazon customers worldwide.

AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.

ConversionAdvocates is a leading Conversion Rate Optimization (CRO) agency based in London. They specialize in helping businesses improve their website's performance and revenue by implementing data-driven strategies to enhance user experience and conversion rates across various digital platforms.

Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.

Düsseldorf digital agency acquired by IBM March 2016 and rebranded into IBM iX. Brand sunset in joint 2018 announcement with Aperto. Sources: IBM newsroom acq announcement + 2018 joint rebrand.

E-commerce operations platform providing 3PL warehouse management, inventory + order management, and shipping solutions. Originally founded as 3PL Central in 2006; rebranded to Extensiv in 2022. Backed by Mainsail Partners. Acquired Skubana 2021-04-07, Scout Software, and CartRover to consolidate the operations stack.

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Adventr is an interactive video platform that enables brands and advertisers to create shoppable, choose-your-own-adventure style video experiences with built-in analytics and distribution tools.

Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.

Amazon's curated marketplace for artisans and craftspeople to sell unique, handcrafted goods directly to consumers.

Pixel & Tonic is the company behind Craft CMS and Craft Commerce, providing a flexible and powerful content management system and e-commerce platform. They empower developers and businesses to build bespoke digital experiences with a focus on usability and extensibility.

Douyin for Business is ByteDance's official advertising and marketing platform for Douyin, China's dominant short-video app, offering brands powerful tools to reach over 700 million daily active users.

Easyship is a cloud-based shipping and logistics management platform that serves as critical commerce infrastructure for e-commerce businesses worldwide. Founded to address the complexities of international and domestic shipping, the company provides a unified dashboard that connects online retailers with multiple courier services, automates customs documentation, and delivers transparent pricing comparisons across carriers. The platform's comprehensive approach to shipping management enables...

Goodie AI is an AI-powered shopping and product discovery platform that helps brands and retailers make their products instantly accessible through conversational AI and answer engines.

Google's product discovery and comparison shopping platform that connects retailers with high-intent shoppers through paid and free product listings across Google Search and other surfaces.

Gorgias is a specialized customer support platform designed exclusively for e-commerce businesses, providing a unified helpdesk solution that consolidates customer interactions across email, social media, live chat, and phone channels. Unlike general-purpose customer service software, Gorgias differentiates itself through deep integrations with major e-commerce platforms like Shopify, Magento, and BigCommerce, enabling support agents to access order information, process refunds, modify shipme...