IMDb enables advertising technology through entertainment database
IMDb holds a dominant market position as the world's most comprehensive and trusted entertainment database, with unparalleled brand recognition and user engagement. As part of Amazon's ecosystem, IMDb benefits from significant infrastructure, data, and cross-platform integration advantages that create substantial barriers to entry for competitors.
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IMDb (Internet Movie Database) is the world's most authoritative and comprehensive source for movie, TV, and celebrity content, serving over 250 million monthly visitors globally. As an Amazon company since 1998, IMDb has evolved from a community-driven database into a multifaceted entertainment platform that combines extensive entertainment information with advertising solutions and e-commerce integration. The platform maintains detailed information on millions of titles, cast and crew members, plot summaries, ratings, reviews, and multimedia content, making it an essential resource for entertainment enthusiasts, industry professionals, and content creators worldwide. IMDb operates a diversified business model that includes advertising solutions for entertainment marketers (IMDbPro), subscription-based professional services for industry insiders, and seamless integration with Amazon's e-commerce ecosystem for physical and digital media purchases. The platform leverages user-generated content, professional data partnerships, and proprietary algorithms to maintain the most comprehensive entertainment database available. With its trusted ratings system, extensive metadata, and global reach, IMDb has become the de facto standard for entertainment discovery and research, serving both consumer and professional audiences across web and mobile platforms.
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Market Position
Classified as B in AdTech space. This indicates emerging player status.
Last updated: 11/8/2025