IMDb

World's largest entertainment database and a premium advertising destination within the Amazon advertising ecosystem, uniquely positioned at the intersection of entertainment intent data and Amazon's first-party commerce data.

IMDb (Internet Movie Database) is the world's largest online database of information related to films, television programs, home videos, video games, and streaming content, as well as the cast, production crew, and personal biographies. Owned by Amazon since 1998, IMDb attracts over 200 million unique monthly visitors who are actively engaged in entertainment discovery and decision-making, making it a highly valuable advertising environment for studios, streaming services, and consumer brands alike. From an AdTech perspective, IMDb operates as a premium digital advertising platform within the Amazon advertising ecosystem. Advertisers can leverage IMDb's massive, intent-rich audience through display, video, and sponsorship formats. IMDb's data on viewing preferences and entertainment consumption is deeply integrated with Amazon's broader first-party data infrastructure, enabling sophisticated audience targeting across Amazon DSP and other Amazon Advertising products. IMDb also operates IMDb TV (now rebranded as Amazon Freevee), a free ad-supported streaming service that further extends its advertising inventory into connected TV (CTV) and streaming video. This positions IMDb as a significant player in the growing AVOD (Advertising-based Video on Demand) space, offering advertisers premium video inventory alongside contextually relevant entertainment content. Its integration with Amazon's retail and streaming data makes it uniquely powerful for entertainment marketers and beyond.