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Productsup

Productsup

Product Feed Managementproductsup.com

Productsup is a product-to-consumer (P2C) platform, founded in Berlin in 2010, that manages the full product content journey — from onboarding and standardizing supplier data to enriching, governing, and syndicating it across thousands of channels, including marketplaces, retailers, social platforms, and advertising destinations.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2010
HQ
Berlin, Berlin, Germany
Connections
30

AI-drafted from public sources8 sources cited

At a glance

Employees
201-500
Funding
$73M
Revenue
$20M-$50M
Stock
N/A
26integrations4competitors
Commerce TechnologyMarketplace TechnologyData Management PlatformE-commerce Marketing

About

Leading enterprise P2C platform for product content syndication and feed management across digital commerce and retail media channels

Productsup is a product-to-consumer (P2C) platform, founded in Berlin in 2010, that manages the full product content journey — from onboarding and standardizing supplier data to enriching, governing, and syndicating it across thousands of channels, including marketplaces, retailers, social platforms, and advertising destinations. In 2024, Productsup launched a substantial AI toolset capable of generating and adapting product content — including titles, descriptions, and attributes — per audience, channel, and market. The platform processes over two trillion products a month across more than 2,500 marketing and retail channels and is trusted by more than 1,000 global companies, including Coca-Cola, Sephora, and ALDI. In 2022, Productsup raised over $70 million in funding from Bregal Milestone and Nordwind Capital and acquired World of Content. Source 1: productsup.com — About Productsup Source 2: feedance.com — Feedance vs Productsup: Two Different Jobs (2026)

Business model

SaaS

Target market

Enterprise

What they offer

  • Feed Management

    Automates the creation, optimization, and distribution of product feeds to hundreds of channels including Google Shopping, Amazon, and Meta.

  • Product Content Syndication

    Enables brands to distribute enriched product content to retailers, marketplaces, and digital shelf destinations globally.

  • Data Transformation

    Provides a no-code/low-code interface to map, transform, and enrich product data from any source to any destination format.

  • Marketplace Integration

    Connects sellers to major global marketplaces with channel-specific content requirements and compliance rules.

  • Social Commerce Feeds

    Optimizes product data for social commerce channels including TikTok Shop, Meta Shops, and Pinterest.

  • Retail Media Enablement

    Supports product data distribution to retail media networks to power sponsored product advertising.

Key features

No-code data transformation and mapping500+ pre-built channel integrationsReal-time feed updates and monitoringAI-powered content enrichmentMulti-language and multi-market supportCentralized product data hubAutomated feed validation and error detectionCustom rule-based data optimization

Use cases

Distributing product feeds to Google Shopping and Performance Max campaignsSyndicating product content to retail partners and marketplacesManaging Amazon product listings at scaleOptimizing social commerce feeds for Meta and TikTokAutomating product data workflows for global market expansionEnabling retail media advertising with accurate product dataCentralizing product information from multiple ERP and PIM sources

Customer segments

Global brands and manufacturersLarge retailers and e-commerce operatorsDigital marketplacesMarketing agencies managing client product feedsDirect-to-consumer brands scaling internationally

Tech & specs

Technology stack

Cloud-native SaaS architectureREST APIAI/ML for content enrichmentETL data pipeline infrastructureReal-time data processing

Security & compliance

GDPRSOC 2ISO 27001

Deployment

Cloud

API

Yes

Explore further

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