Productsup

Leading P2C platform for enterprise brands and retailers seeking scalable product content distribution across global digital channels

Productsup is a Berlin-based SaaS company specializing in product content management and syndication, operating under the product-to-consumer (P2C) category it helped define. The platform enables brands, retailers, and digital marketplaces to ingest product data from multiple sources, transform and enrich it, and distribute it seamlessly to hundreds of channels including Google Shopping, Amazon, Facebook, and retail media networks. Its no-code/low-code interface empowers commerce and marketing teams to manage complex product feeds without heavy IT dependency. Founded in 2010, Productsup has grown into a significant player in the commerce enablement and feed management space, serving global enterprise clients such as IKEA, Sephora, Beiersdorf, and Redbubble. The company differentiates itself through its scalability, handling billions of product variations, and its broad channel connectivity spanning retail, social commerce, search, and marketplaces. In 2021, Productsup raised a €70 million Series B funding round, accelerating its global expansion and product development. In the AdTech and commerce ecosystem, Productsup sits at the intersection of product information management (PIM), feed management, and digital shelf analytics. It competes with players like Feedonomics, Akeneo, and Salsify, but positions itself as a more agile, marketer-friendly alternative with superior channel breadth. Its P2C framework addresses the full lifecycle of product content from creation to consumer-facing distribution, making it relevant to both performance marketing and e-commerce operations teams.