Productsup

Leader in the product-to-consumer (P2C) software category, serving global brands and retailers with enterprise-grade feed management and product content distribution

Productsup is a Berlin-based SaaS company founded in 2010 that pioneered the product-to-consumer (P2C) category in commerce technology. The platform enables brands, retailers, service providers, and marketplaces to centralize, enrich, and syndicate product content across a vast network of digital channels — including Google Shopping, Amazon, Facebook, TikTok, retail media networks, and thousands of other destinations worldwide. By providing a unified platform for feed management, product content syndication, and marketplace integration, Productsup helps businesses eliminate data silos and deliver consistent, optimized product experiences wherever consumers shop. The company's platform addresses the full product content lifecycle, from data ingestion and transformation to channel-specific optimization and real-time distribution. Productsup serves some of the world's largest brands and retailers, processing billions of products daily and supporting complex, global commerce operations. Its P2C framework positions it as a strategic layer between product information systems (PIMs, ERPs) and consumer-facing channels, making it a critical infrastructure component for modern commerce. In the competitive AdTech and commerce technology landscape, Productsup competes with players like Feedonomics, Salsify, Akeneo, and Channable. The company has raised significant venture funding and has expanded its global footprint with offices across Europe and North America. Productsup is widely recognized as a leader in feed management and product content syndication, particularly for enterprise and mid-market clients managing large, complex product catalogs across international markets.