Productsup

A leading P2C platform and feed management solution for global enterprise brands and retailers, competing in the upper mid-market and enterprise segment

Productsup is a Berlin-based SaaS company specializing in product content management and syndication, operating under the product-to-consumer (P2C) category it helped define. The platform enables brands, retailers, and digital marketplaces to ingest product data from any source, transform and enrich it, and distribute it seamlessly to hundreds of channels including Google Shopping, Amazon, Facebook, and retail media networks. Its technology addresses the complexity of managing product information across fragmented digital commerce ecosystems, reducing time-to-market and improving content quality at scale. Founded in 2010, Productsup has grown into a significant player in the commerce and feed management space, serving global enterprise clients such as IKEA, Sephora, Beiersdorf, and Redbubble. The company differentiates itself through its no-code/low-code interface, powerful data transformation capabilities, and an extensive library of pre-built channel integrations. In 2021, Productsup raised a €70 million Series B funding round, accelerating its international expansion and product development. In the AdTech and commerce ecosystem, Productsup sits at the intersection of Product Information Management (PIM), feed management, and channel syndication. It competes with players like Feedonomics, Akeneo, and Salsify, but positions itself as a more comprehensive P2C platform that goes beyond traditional PIM or feed tools. Its significance lies in enabling omnichannel commerce at scale, ensuring product data accuracy and consistency across the entire digital shelf.