Microsoft
Microsoft delivers a unified advertising ecosystem spanning search, programmatic, native, and professional social channels, powered by exclusive first-party data from LinkedIn, Bing, and Microsoft 365 to reach high-intent and high-value audiences at scale.
Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 16, 2026
At a glance
- Employees
- 10001+
- Funding
- public
- Revenue
- $200B+
- Stock
- MSFT
About
Third-largest digital advertising platform globally, behind Google and Meta, with unique strength in B2B advertising via LinkedIn and search via Microsoft Advertising
Microsoft Corporation is one of the world's largest technology companies, with deep roots in software, cloud computing, and increasingly, digital advertising. Founded in 1975 by Bill Gates and Paul Allen, Microsoft has evolved far beyond its origins in operating systems and productivity software to become a formidable force in the AdTech ecosystem. Its advertising business spans search and native advertising through Microsoft Advertising (formerly Bing Ads), programmatic display and video through the Microsoft Advertising Network, and professional audience targeting through LinkedIn — acquired in 2016 — making it one of the few platforms capable of reaching users across search, social, and open web environments at scale.
Business model
SaaS, Marketplace, Advertising Platform
Target market
Enterprise, SMB, Mid-Market
What they offer
Microsoft Advertising
Search and native advertising platform (formerly Bing Ads) enabling PPC campaigns across Bing, Yahoo, DuckDuckGo, and partner networks
Microsoft Audience Network
AI-powered native and display advertising network reaching users across MSN, Outlook, Microsoft Edge, and partner sites
Xandr Invest (DSP)
Demand-side platform for programmatic media buying across premium inventory, acquired from AT&T in 2021
Xandr Monetize (SSP)
Supply-side platform enabling publishers to manage and monetize their ad inventory programmatically
LinkedIn Marketing Solutions
B2B advertising platform offering Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms targeting 900M+ professionals
Microsoft Clarity
Free behavioral analytics tool providing heatmaps and session recordings to help advertisers optimize landing page performance
Microsoft Invest
Rebranded DSP platform integrating Xandr capabilities with Microsoft's first-party data and AI for advanced programmatic buying
PromoteIQ
Retail media advertising platform enabling retailers to run sponsored product and display ad programs on their own properties
Azure AI & Copilot for Advertising
Generative AI tools integrated into advertising workflows for ad copy creation, audience suggestions, and campaign optimization
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 1975 · Founded