Power BI
D · Extended EcosystemSubsidiaryEmpowers organizations to transform data into actionable insights through intuitive visualization tools and seamless integration with Microsoft and third-party data sources, enabling data-driven decision making at scale.
Last updated Feb 18, 2026
- Industry
- Business Intelligence / Data Analytics
- Business Model
- SaaS
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 1,000-5,000
- Funding
- $50M
- Revenue Range
- $100M-$500M
- Stock Symbol
- MSFT
- Parent Company
- Microsoft Corporation
- API Available
- Yes
Market Position
Leading business intelligence platform, part of Microsoft's enterprise software suite
Overview
Power BI is a business analytics and data visualization platform developed by Microsoft, not an AdTech platform. It is a comprehensive business intelligence tool that enables organizations to visualize data, share insights, and make data-driven decisions across their operations. Power BI connects to hundreds of data sources, simplifies data preparation, and drives ad hoc analysis through interactive dashboards and reports. While Power BI is not specifically an AdTech platform, it is widely used by marketing and advertising teams to analyze campaign performance, track KPIs, and visualize marketing data from various sources including advertising platforms. The platform has become one of the leading business intelligence solutions globally, competing with tools like Tableau and Qlik, and is particularly strong in organizations already using Microsoft's ecosystem of products.
Products & Features
Power BI Desktop
Free desktop application for creating reports and visualizations
Power BI Service
Cloud-based service for sharing, collaborating, and publishing reports
Power BI Mobile
Mobile apps for iOS, Android, and Windows for accessing reports on the go
Power BI Report Server
On-premises report server for organizations requiring on-premise deployment
Power BI Embedded
Embed Power BI analytics into custom applications
Power BI Premium
Enterprise-grade capacity-based licensing with advanced features
Key Features
Interactive data visualizationsNatural language query (Q&A)Real-time dashboard updatesHundreds of data connectorsAI-powered insightsCustom visual marketplaceRow-level securityDataflows and data preparationPaginated reportsCollaboration and sharing capabilities
Use Cases
Marketing campaign performance analysisSales pipeline and revenue trackingFinancial reporting and analysisOperations and supply chain monitoringCustomer analytics and segmentationExecutive dashboards and KPI trackingAd spend and ROI analysisSocial media analyticsWeb analytics visualization
Customer Segments
Enterprise corporationsMid-market businessesSmall businessesGovernment agenciesEducational institutionsNon-profit organizationsIndividual analysts and data professionals