Alteryx

Leading analytics automation platform with strong presence in enterprise data preparation and self-service analytics

Alteryx is an enterprise analytics automation platform that empowers data analysts, scientists, and business users to prepare, blend, and analyze data through a visual, low-code interface. Founded in 1997 and publicly traded since 2017, the company built a strong market presence in self-service analytics and data preparation. In 2024, Alteryx was acquired by private equity firms Clearlake Capital Group and Insight Partners in a deal valued at approximately $4.4 billion, taking the company private and transitioning it to subsidiary status. While Alteryx's platform serves various industries and use cases, it has particular relevance to the AdTech ecosystem through its data preparation and analytics capabilities that enable marketing teams to consolidate data from multiple sources, perform customer segmentation, and optimize campaign performance. The platform's Designer tool allows users to build repeatable workflows for data blending, predictive analytics, and spatial analysis without extensive coding knowledge. Alteryx continues to operate as a distinct brand under its new ownership, serving thousands of enterprise customers globally with its analytics automation solutions. As a subsidiary of Clearlake Capital and Insight Partners, Alteryx maintains its product portfolio and market position while benefiting from private equity backing to accelerate product development and market expansion. The company competes in the broader analytics and data preparation market alongside players like Tableau Prep, Dataiku, and KNIME, positioning itself as a leader in democratizing advanced analytics for business users.