LinkedIn

LinkedIn is the world's largest professional networking platform, connecting over 900 million professionals across more than 200 countries and territories worldwide. Founded as a platform to facilitate professional connections and career development, LinkedIn has evolved into a comprehensive ecosystem that serves professionals, businesses, recruiters, and marketers. The platform enables users to build professional profiles, connect with colleagues and industry peers, share content, and discover career opportunities. As a B2B and B2C hybrid platform, LinkedIn generates revenue through multiple streams including premium subscriptions (LinkedIn Premium, Sales Navigator, Recruiter), advertising solutions (Sponsored Content, Dynamic Ads, InMail), and talent solutions for enterprise recruitment. The company has established itself as an essential tool for professional brand building, thought leadership, B2B marketing, and talent acquisition. LinkedIn's advertising platform offers sophisticated targeting capabilities based on professional attributes such as job title, company, industry, skills, and seniority, making it particularly valuable for B2B marketers seeking to reach decision-makers. LinkedIn operates as a subsidiary of Microsoft Corporation, which acquired the company in 2016. The platform continues to innovate with features including LinkedIn Learning for professional development, LinkedIn Live for video broadcasting, Creator Mode for content creators, and advanced AI-powered recommendations for jobs, content, and connections. With its unique position as the dominant professional networking platform, LinkedIn serves as critical infrastructure for modern business networking, recruitment, and B2B marketing.