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Category

Customer Acquisition

Customer Acquisition technology encompasses a diverse set of platforms and services designed to help businesses identify, reach, and convert new customers across multiple channels and touchpoints. Companies in this category solve the fundamental challenge of scaling customer growth efficiently by providing tools for lead identification and prioritization, performance-based marketing networks, mobile user acquisition, referral programs, and influencer partnerships. Whether through predictive analytics that surfaces high-value prospects, affiliate networks that distribute marketing efforts across publishers, or location-based targeting that reaches consumers at critical decision moments, these solutions enable marketers to move beyond broad-based campaigns toward more targeted, measurable, and cost-effective customer acquisition strategies. The Customer Acquisition category holds critical importance within the broader AdTech ecosystem because it directly addresses the revenue generation imperative that drives business growth. As customer acquisition costs continue to rise and competition intensifies across industries, the ability to identify and reach the right prospects with precision becomes a competitive advantage. These technologies serve as a bridge between demand generation and conversion, providing the data, attribution, and operational infrastructure necessary to optimize marketing spend and demonstrate clear ROI. For many organizations, particularly in B2B, mobile, and e-commerce sectors, customer acquisition platforms have become essential infrastructure rather than optional tools. Current dynamics within the category reflect a shift toward performance-based and data-driven approaches, with several notable patterns emerging. There is clear momentum around specialized solutions targeting specific channels and verticals—mobile app acquisition, affiliate networks for digital products, location-based marketing, and referral programs each represent distinct sub-segments with dedicated platforms. Additionally, the category shows strong integration of machine learning and attribution modeling to help marketers understand which channels and tactics drive actual conversions. The prominence of affiliate and referral-based models underscores a broader industry trend toward aligning marketing incentives with actual business outcomes, while the presence of influencer and content-focused platforms reflects the growing importance of authentic, creator-driven marketing in customer acquisition strategies.

Companies

100

Tier distribution

S12A17B20Other51
Avg Completeness
82%
News (30d)
32
Deals (90d)
11
(12)
AdAction

AdAction

Mobile User Acquisition / Performance Marketing

AdAction is a performance-based mobile user acquisition platform specializing in app install campaigns and engagement-driven advertising solutions for mobile advertisers and publishers.

Denver, Colorado
Apple Search Ads

Apple Search Ads

Rebranded

Mobile App Advertising / Search Advertising

Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.

Cupertino, California
AppLovin

AppLovin

Mobile Advertising Technology

AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.

Palo Alto, California
Facebook

Facebook

Social Media Advertising

Meta Platforms' flagship social networking platform and one of the world's largest digital advertising ecosystems, connecting billions of users globally.

Menlo Park, California
G

Google Local Services Ads

Local Search Advertising

Google's pay-per-lead advertising platform connecting local service businesses with nearby customers through verified 'Google Guaranteed' or 'Google Screened' badges.

Mountain View, California
Jampp

Jampp

Acquired

Mobile Advertising / Programmatic DSP

Jampp is a programmatic advertising platform specializing in mobile user acquisition and app retargeting, leveraging machine learning to drive growth for app-based businesses.

Buenos Aires, Buenos Aires
Liftoff

Liftoff

Mobile User Acquisition & App Marketing

Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.

Redwood City, California
LinkedIn

LinkedIn

B2B Advertising & Professional Social Media

LinkedIn is the world's largest professional networking platform, offering B2B advertising solutions including Sponsored Content, InMail, and advanced audience targeting capabilities.

Sunnyvale, California
L

LinkedIn Ads

B2B Advertising & Demand Generation

LinkedIn's B2B advertising platform enabling marketers to target professionals based on job title, industry, company size, and other professional attributes.

Sunnyvale, California
(17)
CJ Affiliate

CJ Affiliate

Affiliate Marketing

CJ Affiliate is a global affiliate marketing network connecting advertisers with publishers to drive performance-based customer acquisition and sales.

Santa Barbara, California
D

Dentsu Performance

Performance Marketing Agency

Dentsu Performance is the performance marketing division of Dentsu International, delivering data-driven digital marketing and customer acquisition services across paid search, social, programmatic, and affiliate channels.

London, England
Digital Turbine

Digital Turbine

Mobile Advertising & App Distribution

Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...

Austin, Texas
Dosh

Dosh

Acquired

Card-Linked Offers / Performance Marketing

Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.

Austin, Texas
Empyr

Empyr

Card-Linked Offers / Performance Marketing

Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.

Los Angeles, California
InMobi

InMobi

Mobile Advertising & Programmatic AdTech

InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.

Bangalore, Karnataka
Integrate

Integrate

B2B Demand Generation / Lead Management

Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.

Denver, Colorado
ironSource

ironSource

Mobile App Monetization & User Acquisition

A leading mobile app monetization and user acquisition platform that was acquired by Unity Technologies in 2022 for $4.4 billion.

Tel Aviv, Tel Aviv District
Madison Logic

Madison Logic

Account-Based Marketing (ABM) / B2B Demand Generation

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

New York, New York
(20)
Adjust Engage

Adjust Engage

Mobile Marketing & Attribution

Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).

Berlin, Berlin
A

Angi Ads

Vertical-Specific Advertising (Home Services)

Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.

Denver, Colorado
Apple Inc.

Apple Inc.

Mobile Advertising Platform / Walled Garden Ecosystem

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Cupertino, California
Cognism

Cognism

Sales Intelligence / B2B Data

Cognism is a B2B sales intelligence and lead generation platform providing GDPR-compliant contact data, intent signals, and prospecting tools for sales and marketing teams.

London, England
Drift

Drift

Acquired

Marketing Technology / Conversational Marketing

Boston, Massachusetts
Dstillery

Dstillery

Audience Targeting and Data Analytics

Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.

New York, New York
F

Fetch Rewards

Retail Media / Shopper Marketing

A mobile rewards app that allows consumers to earn points by scanning grocery receipts and purchasing partner brands, connecting CPG brands with shoppers through purchase-based incentives.

Madison, Wisconsin
Fiksu

Fiksu

Acquired

Mobile Advertising / App Marketing

Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-driven optimization.

Boston, Massachusetts
Fluent

Fluent

Performance Marketing & Customer Acquisition

Fluent is a data-driven performance marketing company specializing in customer acquisition through first-party data and rewards-based engagement. The company operates proprietary digital properties and reward programs to capture consumer intent and connect advertisers with qualified prospects.

New York, New York
(29)
AdWallet

AdWallet

Consumer Rewards & Attention-Based Advertising

AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.

Los Angeles, California
Affiliate Pro

Affiliate Pro

Marketing Technology - Affiliate Marketing Software

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

AffiliateWP

AffiliateWP

Affiliate Marketing Software

AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.

West Palm Beach, Florida
A

AppsDiscovery

Mobile Advertising & App User Acquisition

Tel Aviv
Avangate Affiliate Network

Avangate Affiliate Network

Affiliate Marketing Network

Affiliate network specializing in software and digital goods monetization, now operating as part of 2checkout (Verifone).

Atlanta, Georgia
Convertful

Convertful

Marketing Technology (MarTech) - Conversion Optimization & Lead Generation

Convertful is a specialized marketing technology platform focused on lead generation and conversion rate optimization for digital businesses. The company provides an accessible suite of conversion tools including intelligent pop-ups, embedded forms, slide-ins, and targeted messaging campaigns designed to transform anonymous website visitors into qualified leads and subscribers. By addressing the critical challenge of capturing visitor engagement before traffic leaves a website, Convertful pos...

DealSignal

DealSignal

B2B Data Intelligence / MarTech

Charlottesville, Virginia
FirstPromoter

FirstPromoter

Affiliate Marketing and Partner Management

FirstPromoter is an affiliate and referral tracking software designed for SaaS companies and online businesses. It enables businesses to launch, manage, and track their affiliate, referral, and influencer programs, automating payouts and providing detailed performance analytics to optimize growth.

Groove

Groove

Acquired

Sales Engagement Platform

Groove was a sales engagement platform that helped sales teams automate outreach and manage customer relationships through Salesforce integration.

San Francisco, California
(10)
Affilorama

Affilorama

Online Education / E-Learning / Affiliate Marketing Training

Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...

Crunchbase

Crunchbase

Acquired

Business Intelligence & Data

Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.

San Francisco, California
Datanyze

Datanyze

Acquired

Sales Intelligence & Data

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

San Mateo, California
DiscoverOrg

DiscoverOrg

Acquired

B2B Sales Intelligence & Data

Vancouver, Washington
Expedia

Expedia

Travel Advertising & Media

Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.

Seattle, Washington
Facebook for Business

Facebook for Business

Rebranded

Social Media Advertising

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Menlo Park, California
Glassdoor

Glassdoor

Acquired

Recruitment Marketing & Employer Branding

San Francisco, California
Hashoff

Hashoff

Defunct

Influencer Marketing Technology

New York, New York
L

Leadformly

Lead Generation & Conversion Optimization

Leadformly is a SaaS platform that provides multi-step form builder software designed to increase lead generation conversion rates for businesses.

London, England
Unranked(12)
Crossbeam

Crossbeam

Partner Ecosystem Platform / Revenue Operations

Philadelphia, Pennsylvania
H

Healthline FindCare

Healthcare Marketing & Lead Generation

Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.

San Francisco, California
Indiegogo

Indiegogo

Indiegogo is a global crowdfunding platform that empowers individuals and organizations to raise money for various projects, including tech, design, creative works, and community initiatives. It provides tools for creators to launch campaigns, engage with backers, and bring their ideas to life, often serving as a launchpad for innovative products.

L

Landbot

Marketing Technology / Conversational AI

Landbot is a no-code chatbot builder platform that enables businesses to create conversational experiences for marketing, sales, and customer service.

Barcelona, Catalonia
P

Papaya Mobile

Mobile Advertising / User Acquisition

Papaya Mobile is a Beijing-based mobile advertising and user acquisition platform specializing in performance-driven campaigns for app developers and brands in global markets.

Beijing
Paperform

Paperform

Form Builder / No-Code Platform

Paperform is an innovative digital form builder and survey platform that has established itself as a leading solution in the no-code/low-code software market. The company's flagship product enables businesses, freelancers, and organizations to create sophisticated online forms, surveys, landing pages, and data collection tools through an intuitive document-like editing interface. Unlike traditional form builders that often require technical knowledge or compromise on design flexibility, Paper...

Hobart, Tasmania
P

PatientPop

Merged

Healthcare Marketing Technology

PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputation management before merging with Tebra in 2021.

Santa Monica, California
R

RateMDs

Healthcare Advertising/Lead Generation

RateMDs is an online platform that allows patients to search for doctors and healthcare providers and read/write reviews about their experiences.

Vancouver, British Columbia
Ro

Ro

Healthcare/Telehealth with Digital Marketing

Direct-to-consumer telehealth company that has expanded into brand advertising, leveraging digital health platforms and data-driven marketing.

New York, New York