Category
Customer Acquisition
Customer Acquisition technology encompasses a diverse set of platforms and services designed to help businesses identify, reach, and convert new customers across multiple channels and touchpoints. Companies in this category solve the fundamental challenge of scaling customer growth efficiently by providing tools for lead identification and prioritization, performance-based marketing networks, mobile user acquisition, referral programs, and influencer partnerships. Whether through predictive analytics that surfaces high-value prospects, affiliate networks that distribute marketing efforts across publishers, or location-based targeting that reaches consumers at critical decision moments, these solutions enable marketers to move beyond broad-based campaigns toward more targeted, measurable, and cost-effective customer acquisition strategies. The Customer Acquisition category holds critical importance within the broader AdTech ecosystem because it directly addresses the revenue generation imperative that drives business growth. As customer acquisition costs continue to rise and competition intensifies across industries, the ability to identify and reach the right prospects with precision becomes a competitive advantage. These technologies serve as a bridge between demand generation and conversion, providing the data, attribution, and operational infrastructure necessary to optimize marketing spend and demonstrate clear ROI. For many organizations, particularly in B2B, mobile, and e-commerce sectors, customer acquisition platforms have become essential infrastructure rather than optional tools. Current dynamics within the category reflect a shift toward performance-based and data-driven approaches, with several notable patterns emerging. There is clear momentum around specialized solutions targeting specific channels and verticals—mobile app acquisition, affiliate networks for digital products, location-based marketing, and referral programs each represent distinct sub-segments with dedicated platforms. Additionally, the category shows strong integration of machine learning and attribution modeling to help marketers understand which channels and tactics drive actual conversions. The prominence of affiliate and referral-based models underscores a broader industry trend toward aligning marketing incentives with actual business outcomes, while the presence of influencer and content-focused platforms reflects the growing importance of authentic, creator-driven marketing in customer acquisition strategies.
Companies
100
Tier distribution
AdAction
Mobile User Acquisition / Performance Marketing
AdAction is a performance-based mobile user acquisition platform specializing in app install campaigns and engagement-driven advertising solutions for mobile advertisers and publishers.
Apple Search Ads
RebrandedMobile App Advertising / Search Advertising
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.
AppLovin
Mobile Advertising Technology
AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.
Social Media Advertising
Meta Platforms' flagship social networking platform and one of the world's largest digital advertising ecosystems, connecting billions of users globally.
Google Local Services Ads
Local Search Advertising
Google's pay-per-lead advertising platform connecting local service businesses with nearby customers through verified 'Google Guaranteed' or 'Google Screened' badges.
Jampp
AcquiredMobile Advertising / Programmatic DSP
Jampp is a programmatic advertising platform specializing in mobile user acquisition and app retargeting, leveraging machine learning to drive growth for app-based businesses.
Liftoff
Mobile User Acquisition & App Marketing
Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.
B2B Advertising & Professional Social Media
LinkedIn is the world's largest professional networking platform, offering B2B advertising solutions including Sponsored Content, InMail, and advanced audience targeting capabilities.
LinkedIn Ads
B2B Advertising & Demand Generation
LinkedIn's B2B advertising platform enabling marketers to target professionals based on job title, industry, company size, and other professional attributes.
CJ Affiliate
Affiliate Marketing
CJ Affiliate is a global affiliate marketing network connecting advertisers with publishers to drive performance-based customer acquisition and sales.
Dentsu Performance
Performance Marketing Agency
Dentsu Performance is the performance marketing division of Dentsu International, delivering data-driven digital marketing and customer acquisition services across paid search, social, programmatic, and affiliate channels.
Digital Turbine
Mobile Advertising & App Distribution
Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...
Dosh
AcquiredCard-Linked Offers / Performance Marketing
Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.
Empyr
Card-Linked Offers / Performance Marketing
Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.
InMobi
Mobile Advertising & Programmatic AdTech
InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.
Integrate
B2B Demand Generation / Lead Management
Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.
ironSource
Mobile App Monetization & User Acquisition
A leading mobile app monetization and user acquisition platform that was acquired by Unity Technologies in 2022 for $4.4 billion.
Madison Logic
Account-Based Marketing (ABM) / B2B Demand Generation
Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...
Adjust Engage
Mobile Marketing & Attribution
Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).
Angi Ads
Vertical-Specific Advertising (Home Services)
Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.
Apple Inc.
Mobile Advertising Platform / Walled Garden Ecosystem
Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...
Cognism
Sales Intelligence / B2B Data
Cognism is a B2B sales intelligence and lead generation platform providing GDPR-compliant contact data, intent signals, and prospecting tools for sales and marketing teams.
Drift
AcquiredMarketing Technology / Conversational Marketing
Dstillery
Audience Targeting and Data Analytics
Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.
Fetch Rewards
Retail Media / Shopper Marketing
A mobile rewards app that allows consumers to earn points by scanning grocery receipts and purchasing partner brands, connecting CPG brands with shoppers through purchase-based incentives.
Fiksu
AcquiredMobile Advertising / App Marketing
Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-driven optimization.
Fluent
Performance Marketing & Customer Acquisition
Fluent is a data-driven performance marketing company specializing in customer acquisition through first-party data and rewards-based engagement. The company operates proprietary digital properties and reward programs to capture consumer intent and connect advertisers with qualified prospects.
AdWallet
Consumer Rewards & Attention-Based Advertising
AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.
Affiliate Pro
Marketing Technology - Affiliate Marketing Software
Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...
AffiliateWP
Affiliate Marketing Software
AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.
AppsDiscovery
Mobile Advertising & App User Acquisition
Avangate Affiliate Network
Affiliate Marketing Network
Affiliate network specializing in software and digital goods monetization, now operating as part of 2checkout (Verifone).
Convertful
Marketing Technology (MarTech) - Conversion Optimization & Lead Generation
Convertful is a specialized marketing technology platform focused on lead generation and conversion rate optimization for digital businesses. The company provides an accessible suite of conversion tools including intelligent pop-ups, embedded forms, slide-ins, and targeted messaging campaigns designed to transform anonymous website visitors into qualified leads and subscribers. By addressing the critical challenge of capturing visitor engagement before traffic leaves a website, Convertful pos...
DealSignal
B2B Data Intelligence / MarTech
FirstPromoter
Affiliate Marketing and Partner Management
FirstPromoter is an affiliate and referral tracking software designed for SaaS companies and online businesses. It enables businesses to launch, manage, and track their affiliate, referral, and influencer programs, automating payouts and providing detailed performance analytics to optimize growth.
Groove
AcquiredSales Engagement Platform
Groove was a sales engagement platform that helped sales teams automate outreach and manage customer relationships through Salesforce integration.
Affilorama
Online Education / E-Learning / Affiliate Marketing Training
Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...
Crunchbase
AcquiredBusiness Intelligence & Data
Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.
Datanyze
AcquiredSales Intelligence & Data
Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.
DiscoverOrg
AcquiredB2B Sales Intelligence & Data
Expedia
Travel Advertising & Media
Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.
Facebook for Business
RebrandedSocial Media Advertising
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Glassdoor
AcquiredRecruitment Marketing & Employer Branding
Hashoff
DefunctInfluencer Marketing Technology
Leadformly
Lead Generation & Conversion Optimization
Leadformly is a SaaS platform that provides multi-step form builder software designed to increase lead generation conversion rates for businesses.
Crossbeam
Partner Ecosystem Platform / Revenue Operations
Healthline FindCare
Healthcare Marketing & Lead Generation
Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.
Indiegogo
Indiegogo is a global crowdfunding platform that empowers individuals and organizations to raise money for various projects, including tech, design, creative works, and community initiatives. It provides tools for creators to launch campaigns, engage with backers, and bring their ideas to life, often serving as a launchpad for innovative products.
Landbot
Marketing Technology / Conversational AI
Landbot is a no-code chatbot builder platform that enables businesses to create conversational experiences for marketing, sales, and customer service.
Papaya Mobile
Mobile Advertising / User Acquisition
Papaya Mobile is a Beijing-based mobile advertising and user acquisition platform specializing in performance-driven campaigns for app developers and brands in global markets.
Paperform
Form Builder / No-Code Platform
Paperform is an innovative digital form builder and survey platform that has established itself as a leading solution in the no-code/low-code software market. The company's flagship product enables businesses, freelancers, and organizations to create sophisticated online forms, surveys, landing pages, and data collection tools through an intuitive document-like editing interface. Unlike traditional form builders that often require technical knowledge or compromise on design flexibility, Paper...
PatientPop
MergedHealthcare Marketing Technology
PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputation management before merging with Tebra in 2021.
RateMDs
Healthcare Advertising/Lead Generation
RateMDs is an online platform that allows patients to search for doctors and healthcare providers and read/write reviews about their experiences.
Ro
Healthcare/Telehealth with Digital Marketing
Direct-to-consumer telehealth company that has expanded into brand advertising, leveraging digital health platforms and data-driven marketing.