Customer Acquisition

AdAction is a performance-based mobile user acquisition platform specializing in app marketing, delivering high-quality installs and engaged users for mobile advertisers through a managed network of publishers.

Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.

AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.

Facebook, Inc. — now rebranded as Meta Platforms, Inc. since October 2021 — was the parent company behind the world's largest social network and one of the most dominant digital advertising platforms in history.

Google's pay-per-lead advertising platform connecting local service businesses with nearby customers through verified 'Google Guaranteed' or 'Google Screened' badges.

Jampp is a programmatic advertising platform specializing in mobile user acquisition and app retargeting, leveraging machine learning to drive growth for app-based businesses. Jampp was acquired by Affle, the Indian mobile advertising platform, on July 1, 2021.

Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.

LinkedIn is the world's largest professional networking platform, offering B2B advertising solutions including Sponsored Content, InMail, and advanced audience targeting capabilities.

LinkedIn's B2B advertising platform enabling marketers to target professionals based on job title, industry, company size, and other professional attributes.

CJ Affiliate is a global affiliate marketing network connecting advertisers with publishers to drive performance-based customer acquisition and sales.

Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...

Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.

Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.

InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.

Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.

A leading mobile app monetization and user acquisition platform that was acquired by Unity Technologies in 2022 for $4.4 billion.

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

Quora is a knowledge-sharing platform that monetizes its massive Q&A audience through a self-serve advertising platform, enabling brands to reach users in a high-intent research mindset.

3Q Digital is a performance-driven digital marketing agency specializing in paid search, social, and programmatic advertising for high-growth brands and enterprises.

Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).

Adtraction is a Swedish-founded partner/affiliate marketing network operating across Europe; acquired UK-based Affiliate Future from GlobalData in October 2025.

Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.

Angi Inc. is a leading home services marketplace connecting homeowners with local service professionals, leveraging digital advertising and lead generation to monetize contractor-consumer connections.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Banzai International — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Cognism is a B2B sales intelligence and lead generation platform providing GDPR-compliant contact data, intent signals, and prospecting tools for sales and marketing teams.

Digital Media Solutions (DMS) is a performance-driven digital advertising company specializing in customer acquisition, data analytics, and media buying across multiple verticals.

AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.

Affiliate network specializing in software and digital goods monetization, now operating as part of 2checkout (Verifone).

Bark for Professionals is a UK-based lead generation marketplace connecting service professionals with potential customers actively seeking their services.

Convertful is a specialized marketing technology platform focused on lead generation and conversion rate optimization for digital businesses. The company provides an accessible suite of conversion tools including intelligent pop-ups, embedded forms, slide-ins, and targeted messaging campaigns designed to transform anonymous website visitors into qualified leads and subscribers. By addressing the critical challenge of capturing visitor engagement before traffic leaves a website, Convertful pos...

FirstPromoter is an affiliate and referral tracking software designed for SaaS companies and online businesses. It enables businesses to launch, manage, and track their affiliate, referral, and influencer programs, automating payouts and providing detailed performance analytics to optimize growth.

Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...

Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, helping job seekers make informed career decisions.

Hashoff was an AI-powered influencer marketing platform that connected brands with social media creators across major platforms like Instagram, YouTube, and Snapchat.

Leadformly is a SaaS platform that provides multi-step form builder software designed to increase lead generation conversion rates for businesses.

Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.

Indiegogo is a global crowdfunding platform that empowers individuals and organizations to raise money for various projects, including tech, design, creative works, and community initiatives. It provides tools for creators to launch campaigns, engage with backers, and bring their ideas to life, often serving as a launchpad for innovative products.

Landbot is a no-code chatbot builder platform that enables businesses to create conversational experiences for marketing, sales, and customer service.

Paperform is an innovative digital form builder and survey platform that has established itself as a leading solution in the no-code/low-code software market. The company's flagship product enables businesses, freelancers, and organizations to create sophisticated online forms, surveys, landing pages, and data collection tools through an intuitive document-like editing interface. Unlike traditional form builders that often require technical knowledge or compromise on design flexibility, Paper...

Porch Group is a vertical software and insurance platform serving the home services and moving industry, leveraging homeowner data to power targeted marketing and insurance products.

Proxima is an AI-powered audience intelligence platform that helps e-commerce brands reduce customer acquisition costs by identifying high-intent lookalike audiences using anonymized purchase data from a proprietary network of D2C brands. The platform integrates directly with Meta and other paid social channels to improve targeting efficiency without relying on third-party cookies.

RateMDs is an online platform that allows patients to search for doctors and healthcare providers and read/write reviews about their experiences.

Direct-to-consumer telehealth company that has expanded into brand advertising, leveraging digital health platforms and data-driven marketing.