Customer Acquisition

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

AppLovin is a Palo Alto-based American technology company whose core business centers on giving app developers a suite of tools — spanning mobile advertising, marketing, analytics, and monetization — delivered through platforms that include the supply-side platform MAX, the demand-side platform AppDiscovery, and the SparkLabs creative studio.

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Google Local Services Ads (LSAs) is a paid advertising platform developed by Google specifically for local service providers, enabling businesses to advertise geographically targeted services directly to nearby customers.

Jampp is a performance marketing platform that acquires and retargets mobile customers by combining behavioral data with predictive and programmatic technology to serve personal, relevant ads that drive first-time and repeat purchases for advertisers.

Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.

LinkedIn is a professional social platform that enables advertisers to reach decision-makers using real career data, allowing targeting by job title, company, seniority, and industry.

LinkedIn Ads is a professional social advertising platform that enables B2B marketers to reach decision-makers using real career data — including job title, company, seniority, and industry — rather than interest-based proxies.

CJ Affiliate (formerly Commission Junction) is a global online advertising company founded in 1998 that specializes in affiliate marketing technology and performance marketing.

Digital Turbine is a mobile technology company that connects advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and data intelligence tools — delivering targeted performance at scale without the closed-access constraints of traditional walled gardens.

Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.

Empyr is a card-linking and loyalty platform that bridges online and offline commerce.

InMobi is an Indian multinational technology company, headquartered in Bengaluru, that operates a mobile-first platform enabling contextual mobile advertising.

Integrate is a pipeline integrity platform for B2B marketing and revenue teams that functions as a governed intake layer sitting between external demand sources and a customer's MAP/CRM systems.

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.

Madison Logic is a marketing technology company operating in the account-based marketing sector, providing enterprise marketers with a platform to reach and engage high-value target accounts across multiple media channels using intent data to improve sales outcomes.

Quora is a knowledge-sharing platform where users ask questions, share insights, and explore diverse perspectives, attracting over 400 million monthly unique visitors.

3Q Digital is a performance-driven digital marketing agency specializing in paid search, social, and programmatic advertising for high-growth brands and enterprises.

Adtraction is a Swedish-founded partner/affiliate marketing network operating across Europe; acquired UK-based Affiliate Future from GlobalData in October 2025.

Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.

Angi Inc. is a leading home services marketplace connecting homeowners with local service professionals, leveraging digital advertising and lead generation to monetize contractor-consumer connections.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Banzai International — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Cognism is a B2B sales intelligence and lead generation platform providing GDPR-compliant contact data, intent signals, and prospecting tools for sales and marketing teams.

Digital Media Solutions (DMS) is a performance-driven digital advertising company specializing in customer acquisition, data analytics, and media buying across multiple verticals.

Drift is a conversational marketing and sales platform that uses AI-powered chatbots and live chat to engage website visitors in real time, accelerating pipeline generation for B2B companies.

Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).

AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.

Affiliate network specializing in software and digital goods monetization, now operating as part of 2checkout (Verifone).

Bark for Professionals is a UK-based lead generation marketplace connecting service professionals with potential customers actively seeking their services.

Convertful is a specialized marketing technology platform focused on lead generation and conversion rate optimization for digital businesses. The company provides an accessible suite of conversion tools including intelligent pop-ups, embedded forms, slide-ins, and targeted messaging campaigns designed to transform anonymous website visitors into qualified leads and subscribers. By addressing the critical challenge of capturing visitor engagement before traffic leaves a website, Convertful pos...

Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...

Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, helping job seekers make informed career decisions.

Hashoff was an AI-powered influencer marketing platform that connected brands with social media creators across major platforms like Instagram, YouTube, and Snapchat.

Leadformly is a SaaS platform that provides multi-step form builder software designed to increase lead generation conversion rates for businesses.

Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.

Indiegogo is a global crowdfunding platform that empowers individuals and organizations to raise money for various projects, including tech, design, creative works, and community initiatives. It provides tools for creators to launch campaigns, engage with backers, and bring their ideas to life, often serving as a launchpad for innovative products.

Landbot is a no-code chatbot builder platform that enables businesses to create conversational experiences for marketing, sales, and customer service.

Nift is a customer acquisition platform that connects brands with high-intent consumers through gift-based rewards, turning everyday transactions into new customer opportunities.

Paperform is an innovative digital form builder and survey platform that has established itself as a leading solution in the no-code/low-code software market. The company's flagship product enables businesses, freelancers, and organizations to create sophisticated online forms, surveys, landing pages, and data collection tools through an intuitive document-like editing interface. Unlike traditional form builders that often require technical knowledge or compromise on design flexibility, Paper...

PebblePost is a programmatic direct mail platform that bridges digital intent signals with physical mail, enabling brands to reach consumers with personalized postcards triggered by online behavior.

Porch Group is a vertical software and insurance platform serving the home services and moving industry, leveraging homeowner data to power targeted marketing and insurance products.

Proxima is an AI-powered audience intelligence platform that helps e-commerce brands reduce customer acquisition costs by identifying high-intent lookalike audiences using anonymized purchase data from a proprietary network of D2C brands. The platform integrates directly with Meta and other paid social channels to improve targeting efficiency without relying on third-party cookies.