Drift

Drift is recognized as a pioneer and leader in the conversational marketing category, competing in the broader marketing automation and customer engagement space. The company has established strong brand recognition and is often credited with creating the conversational marketing category. Following its acquisition by Vista Equity Partners, Drift has strengthened its position with increased resources for product development and market expansion.

Drift is a leading conversational marketing and sales platform founded in 2015 that pioneered the concept of conversational marketing. The company provides businesses with tools to engage website visitors in real-time through chatbots, live chat, and AI-powered conversations, helping to qualify leads, book meetings, and accelerate the sales pipeline. Drift's platform replaces traditional marketing forms and email gates with dynamic, personalized conversations that create better buying experiences. The company has established itself as a major player in the conversational AI and marketing automation space, serving thousands of businesses globally including notable brands like Zenefits, Ellie Mae, and Tenable. Drift's technology combines artificial intelligence, machine learning, and human sales representatives to create seamless customer engagement experiences. In July 2021, Drift was acquired by Vista Equity Partners in a deal reportedly valued at over $1 billion, marking a significant milestone in the conversational marketing industry. The platform continues to operate independently under the Vista Equity Partners portfolio, maintaining its brand identity and expanding its product offerings.