Drift

Pioneer and category leader in conversational marketing for B2B companies, now operating as part of Salesloft's revenue orchestration platform

Drift is a conversational marketing and sales platform founded in 2015 by David Cancel and Elias Torres, headquartered in Boston, Massachusetts. The platform enables B2B companies to engage website visitors through AI-powered chatbots, live chat, and personalized messaging, replacing traditional lead capture forms with real-time conversations that qualify and convert prospects faster. Drift pioneered the 'conversational marketing' category and became one of the fastest-growing SaaS companies in the space, amassing thousands of customers across mid-market and enterprise segments. Drift's core product suite includes its Drift Conversational AI, Drift Email, and Drift Video tools, all designed to humanize the buying experience and shorten sales cycles. The platform integrates deeply with CRM systems like Salesforce and marketing automation tools like HubSpot and Marketo, making it a central hub in the modern B2B revenue stack. Drift's approach of meeting buyers where they are — on the website, in email, or via video — differentiated it from traditional marketing automation vendors. In February 2023, Drift was acquired by Salesloft, a leading sales engagement platform, in a move that brought together conversational marketing and sales engagement capabilities under one roof. Drift continues to operate as a distinct brand and product within the Salesloft portfolio, expanding Salesloft's ability to serve the full buyer journey from first website touch through closed deal. The combined offering positions Salesloft as a more comprehensive revenue orchestration platform for enterprise B2B sales teams.