Customer Engagement

Click-to-WhatsApp Ads is a Meta-native ad format that enables users to initiate a WhatsApp conversation with a business directly from a Facebook or Instagram ad, bypassing traditional website or lead-form destinations.

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

PowerReviews is a customer review platform that integrates with e-commerce systems to capture product ratings, review volume, helpful votes, sentiment metrics, and detailed review content.

Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns.

X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through its advertising offering, X Ads.

Adobe Campaign is a marketing automation platform that enables users to plan, create, and manage customer communications across multiple channels.

Adobe Journey Optimizer is a customer journey and engagement platform built natively on Adobe Experience Platform, whose core capabilities include real-time customer profiling, event-triggered journeys, audience-based campaign orchestration, offer decisioning, and cross-channel message delivery.

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Hootsuite is a social media performance platform that provides tools for scheduling, content creation, analytics, and social listening, helping organizations turn social insights into measurable business impact.

Mailchimp is an email service provider built to help businesses with email and online marketing, having grown since its founding in 2001 into one of the top email newsletter services available.

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys.

Microsoft Dynamics 365 Customer Insights is a Microsoft-built platform that brings together customer data into unified profiles, enabling businesses to personalize engagement, anticipate customer needs, and act on AI-driven insights and real-time analytics.

MSL is a global public relations and influence firm focused on building brand, corporate, and leadership influence to deliver measurable business impact.

AI conversational concierge built on Adobe Experience Platform Agent Orchestrator. Launched at Adobe Summit March 18, 2025. Enterprise agentic-AI customer-experience product.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.

Algonomy is an enterprise-grade AI and analytics software provider that specializes in algorithmic customer engagement solutions for the retail and e-commerce sectors. The company's comprehensive platform combines advanced machine learning, real-time decisioning capabilities, and predictive analytics to enable retailers to deliver highly personalized customer experiences across all digital and physical touchpoints. By unifying critical capabilities including merchandising optimization, person...

Attentive is a leading personalized mobile messaging platform that helps brands acquire, engage, and retain customers through SMS and email marketing. It provides tools for businesses to create targeted campaigns, automate customer journeys, and drive revenue.

Autopilot was a visual marketing automation platform that helped businesses create personalized customer journeys through an intuitive drag-and-drop interface before being acquired by Ortto.

Bazaarvoice is a leading user-generated content (UGC) and ratings & reviews platform that helps brands and retailers collect, manage, and syndicate customer content to drive purchase decisions.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.

Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes through in-app guidance and analytics.

Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.

Sports-marketing agency acquired by Publicis Groupe 2025. Operates within sports + entertainment vertical.

Miami digital experience agency (~120 consultants), acquired by PwC 2013. Founder David Clarke became PwC Chief Experience Officer. Folded into PwC Digital Services / Experience Center; brand sunset. Sources: Consultancy.uk + Digiday.

Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...

Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.

TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Alignable is a social networking platform designed specifically for small business owners to connect, refer, and collaborate with other local businesses.

Multicultural marketing and culture agency that joined the unified Media.Monks brand in August 2021 as part of the consolidation of all 24 S4 Capital operating companies. Media.Monks rebranded to Monks in July 2024. Historical brand: search now resolves to Monks.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).

A customer analytics and engagement platform that helps businesses track, analyze, and optimize customer behavior throughout the entire customer lifecycle.

8x8 is a publicly-traded cloud communications platform provider offering unified communications, contact center, and video conferencing solutions for businesses.

Ada is a leading provider of AI-powered customer support automation solutions that enables businesses to scale their customer service operations efficiently and cost-effectively. The company's conversational AI platform leverages advanced natural language processing and machine learning technologies to automate customer interactions across multiple channels, including web chat, mobile apps, SMS, and social media. Ada's no-code platform is designed to be accessible to non-technical users, allo...

Augment is an AI-powered coding assistant that helps developers write, understand, and improve code faster through contextual code suggestions and automation.

Avaya is a global technology company specializing in business communications and collaboration solutions. It provides contact center, unified communications, and networking services to businesses worldwide, helping them enhance customer experience and employee productivity. Avaya serves a wide range of industries, from small businesses to large enterprises.

Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...

Blue State is a digital engagement agency that helps progressive causes, nonprofits, and mission-driven organizations build movements, raise funds, and drive advocacy through data-driven digital strategies.

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and businesses to create conversational chatbots for messaging platforms.

Botpress is an open-source conversational AI platform that empowers developers and businesses to build, deploy, and manage AI-powered chatbots and virtual assistants. It provides a flexible and extensible framework for creating sophisticated conversational experiences across various channels, focusing on developer-friendly tools and a robust NLU engine. The platform supports both self-hosted and cloud-based deployments.