Customer Engagement

Meta's fastest-growing SMB ad format — cross-app placement spanning Facebook/Instagram → WhatsApp business chat. +60% YoY revenue Q3 2025. Strategic messaging-as-commerce surface.

Meta Platforms' flagship social networking platform and one of the world's largest digital advertising ecosystems, connecting billions of users globally.

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

PowerReviews is a leading ratings and reviews platform that helps brands and retailers collect, display, and syndicate user-generated content to drive purchase decisions and boost conversion.

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

X (formerly Twitter) is a global social media and advertising platform that enables real-time public conversation, offering brands powerful tools to reach highly engaged audiences through targeted advertising.

Adobe Campaign is an enterprise cross-channel campaign management platform that enables marketers to orchestrate personalized customer experiences across email, mobile, social, and offline channels.

Real-time omnichannel journey orchestration application built natively on Adobe Experience Platform (AEP). One of four flagship AEP apps. Has a B2B Edition for account-based marketing flows.

Branch.io cross-channel orchestration product.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships with consumers through data, messaging, and personalization.

Hootsuite is a leading social media management platform that helps organizations and individuals manage their social media presence across multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram.

Mailchimp is an all-in-one email marketing and marketing automation platform serving small and mid-sized businesses, now part of Intuit.

Marketing automation platform owned by Adobe that provides lead management, email marketing, and customer engagement tools for B2B marketers.

Microsoft's customer data platform (CDP) that unifies customer data and provides AI-powered insights for personalized marketing and customer engagement.

AI conversational concierge built on Adobe Experience Platform Agent Orchestrator. Launched at Adobe Summit March 18, 2025. Enterprise agentic-AI customer-experience product.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns.

Algonomy is an enterprise-grade AI and analytics software provider that specializes in algorithmic customer engagement solutions for the retail and e-commerce sectors. The company's comprehensive platform combines advanced machine learning, real-time decisioning capabilities, and predictive analytics to enable retailers to deliver highly personalized customer experiences across all digital and physical touchpoints. By unifying critical capabilities including merchandising optimization, person...

Attentive is a leading personalized mobile messaging platform that helps brands acquire, engage, and retain customers through SMS and email marketing. It provides tools for businesses to create targeted campaigns, automate customer journeys, and drive revenue.

Autopilot was a visual marketing automation platform that helped businesses create personalized customer journeys through an intuitive drag-and-drop interface before being acquired by Ortto.

Bazaarvoice is a leading user-generated content (UGC) and ratings & reviews platform that helps brands and retailers collect, manage, and syndicate customer content to drive purchase decisions.

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based content and AI-powered coaching tools.

Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.

Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes through in-app guidance and analytics.

Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.

Sports-marketing agency acquired by Publicis Groupe 2025. Operates within sports + entertainment vertical.

Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...

Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.

Marketing automation platform specializing in cart abandonment recovery and multi-channel customer engagement for e-commerce businesses.

TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Alignable is a social networking platform designed specifically for small business owners to connect, refer, and collaborate with other local businesses.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).

A customer analytics and engagement platform that helps businesses track, analyze, and optimize customer behavior throughout the entire customer lifecycle.

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app messaging, and lifecycle automation — acquired by CleverTap in 2022.

8x8 is a publicly-traded cloud communications platform provider offering unified communications, contact center, and video conferencing solutions for businesses.

Ada is a leading provider of AI-powered customer support automation solutions that enables businesses to scale their customer service operations efficiently and cost-effectively. The company's conversational AI platform leverages advanced natural language processing and machine learning technologies to automate customer interactions across multiple channels, including web chat, mobile apps, SMS, and social media. Ada's no-code platform is designed to be accessible to non-technical users, allo...

Amazon Lex is AWS's fully managed AI service for building conversational interfaces using the same deep learning technologies that power Amazon Alexa.

Augment is an AI-powered coding assistant that helps developers write, understand, and improve code faster through contextual code suggestions and automation.

Avaya is a global technology company specializing in business communications and collaboration solutions. It provides contact center, unified communications, and networking services to businesses worldwide, helping them enhance customer experience and employee productivity. Avaya serves a wide range of industries, from small businesses to large enterprises.

Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and businesses to create conversational chatbots for messaging platforms.