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The Customer Engagement category encompasses technologies that enable brands to build, manage, and optimize personalized interactions with customers across multiple touchpoints and channels. These solutions address a fundamental challenge in modern marketing: the need to deliver relevant, timely, and contextually appropriate messages at scale while maintaining a cohesive customer experience. The category spans several functional areas, including marketing automation platforms that orchestrate multi-channel campaigns, conversational AI and chatbot technologies that enable real-time customer interactions, feedback and survey tools that capture voice-of-customer insights, contact center platforms that manage customer service operations, and journey orchestration systems that coordinate experiences across the entire customer lifecycle. By unifying data, insights, and execution capabilities, these platforms help organizations move beyond siloed, channel-specific marketing toward truly integrated customer engagement strategies. The significance of Customer Engagement technologies within the broader AdTech ecosystem lies in their role as critical infrastructure for closing the gap between audience insights and actionable customer experiences. While data platforms and analytics tools provide the intelligence about who customers are and what they want, engagement platforms translate that intelligence into real-time, personalized interactions that drive conversion, retention, and loyalty. This category has become essential as consumers increasingly expect seamless, personalized communication across email, mobile, web, social, messaging, and voice channels. For advertisers and marketers, these solutions directly impact campaign effectiveness, customer lifetime value, and competitive differentiation in crowded markets. Several dynamics are evident in the current landscape of Customer Engagement technologies. First, there is a clear convergence toward conversational interfaces and AI-powered automation, with chatbots, virtual assistants, and messaging platforms becoming central to customer interaction strategies. Second, the industry is moving toward unified platforms that integrate multiple functions—such as feedback collection, journey orchestration, and contact center operations—rather than point solutions, reflecting enterprise demand for consolidated systems and better data flow. Third, there is growing emphasis on real-time feedback and voice-of-customer capabilities, with companies investing in tools that capture and act on customer sentiment instantaneously. Finally, the category shows strong consolidation activity, as evidenced by acquisitions like Qualtrics acquiring Usermind, indicating that larger enterprise software vendors are prioritizing customer experience as a strategic differentiator and integrating specialized engagement capabilities into broader platforms.
User-Generated Content / Ratings & Reviews
Bazaarvoice is a leading provider of cloud-based software that helps brands and retailers collect, display, and analyze online reviews and user-generated content.
Enterprise Software - ERP/CRM
Microsoft Dynamics 365 is a comprehensive cloud-based suite of intelligent business applications that combines enterprise resource planning (ERP) and customer relationship management (CRM) capabilities. As a flagship product line from Microsoft Corporation, Dynamics 365 integrates seamlessly with other Microsoft products including Office 365, Azure, and Power Platform, providing organizations with a unified platform to manage their entire business operations. The suite leverages artificial in...
Marketing Technology / Marketing Automation / Customer Experience Management
Oracle Marketing Cloud is a comprehensive suite of marketing automation and customer experience management solutions designed to help enterprises plan, execute, and optimize marketing campaigns across multiple digital channels. As part of Oracle's broader Cloud Applications portfolio, it provides marketers with integrated tools for email marketing, social media management, content marketing, marketing automation, and data management. The platform leverages Oracle's robust infrastructure and d...
E-commerce Marketing Technology / Ratings & Reviews
PowerReviews is a leading provider of ratings, reviews, and user-generated content (UGC) solutions. The company's technology and services help brands and retailers collect, curate, and display authentic customer feedback to drive sales and improve products.
Social Media / Advertising Technology (AdTech) / Digital Marketing Platforms
X (formerly Twitter) is a leading social media and technology platform that has transformed from its origins as a microblogging service into a comprehensive digital communication ecosystem. The platform serves as a critical hub for real-time information sharing, public discourse, and global conversation, connecting hundreds of millions of users worldwide. Under new ownership since 2022, X has undergone significant rebranding and strategic shifts aimed at expanding its functionality beyond tra...
eCommerce Marketing & Customer Retention
Yotpo is a leading customer content platform that helps brands generate, manage, and leverage customer content to drive business growth. Their platform enables brands to collect and showcase reviews, visual content, and loyalty programs to enhance the customer experience.
Customer Engagement & Marketing Technology
Cheetah Digital is a customer engagement platform that helps brands build meaningful relationships with consumers through personalized, cross-channel digital experiences. The company's solutions enable marketers to acquire, engage, and retain customers.
Social Media
Facebook is a social media and technology company that operates the popular social networking platform, Facebook. It also owns other digital products and services such as Instagram, WhatsApp, and Oculus VR.
Marketing Automation & Customer Engagement
Pegasystems is a leading provider of cloud software for customer engagement and operational excellence. The company's low-code platform enables organizations to build and deploy applications quickly and efficiently.
Product Analytics and Digital Experience Platform
Pendo is a product experience platform that helps companies understand and guide their users, build better products, and drive growth. It provides analytics, guidance, and feedback tools to help product teams deliver exceptional digital experiences.
Customer Experience Technology / Conversational AI
Ada is a leading provider of AI-powered customer support automation solutions that enables businesses to scale their customer service operations efficiently and cost-effectively. The company's conversational AI platform leverages advanced natural language processing and machine learning technologies to automate customer interactions across multiple channels, including web chat, mobile apps, SMS, and social media. Ada's no-code platform is designed to be accessible to non-technical users, allo...
Customer Data Platform (CDP)
AgilOne is an enterprise-grade customer data platform (CDP) provider that specializes in delivering unified customer intelligence solutions tailored for retail and e-commerce businesses. The company addresses one of the most pressing challenges in modern retail: the fragmentation of customer data across disparate systems and touchpoints. By consolidating information from point-of-sale systems, e-commerce platforms, email marketing tools, mobile applications, and customer service channels, Agi...
Attentive is a leading personalized mobile messaging platform that helps brands acquire, engage, and retain customers through SMS and email marketing. It provides tools for businesses to create targeted campaigns, automate customer journeys, and drive revenue.
Customer Support Technology
Augment is an AI-powered platform designed to enhance customer support operations by providing agents with real-time, context-aware information and automating repetitive tasks. It aims to boost agent productivity, reduce resolution times, and improve overall customer satisfaction for businesses.
Marketing Automation & Customer Engagement
Autopilot is a marketing automation platform designed to help businesses create, visualize, and manage complex customer journeys through an intuitive visual interface. Founded in 2012, the company pioneered a canvas-based approach to marketing automation that allows marketers to design multi-channel campaigns without requiring technical expertise. The platform enables businesses to automate personalized customer experiences across email, SMS, in-app messages, and other channels while tracking...
Avaya is a global technology company specializing in business communications and collaboration solutions. It provides contact center, unified communications, and networking services to businesses worldwide, helping them enhance customer experience and employee productivity. Avaya serves a wide range of industries, from small businesses to large enterprises.
Sales Enablement Software / Enterprise SaaS
Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...
Conversational AI / Developer Tools
Botkit is an open-source development framework that has established itself as a significant player in the conversational AI and chatbot development space. The platform provides developers with a comprehensive toolkit for building sophisticated chatbots and messaging applications that can operate seamlessly across multiple communication platforms including Slack, Microsoft Teams, Facebook Messenger, Twilio, and other popular messaging channels. By abstracting the complexities of different mess...
Conversational AI / Chatbot Platform
Botkit Studio is a conversational AI platform provider that empowers enterprises and mid-market organizations to design, deploy, and manage sophisticated chatbot solutions and virtual assistants across multiple channels. The platform bridges the gap between technical and non-technical users by offering both intuitive low-code interfaces for business stakeholders and comprehensive developer tools for engineering teams, enabling organizations to implement conversational AI solutions throughout ...
Botpress is an open-source conversational AI platform that empowers developers and businesses to build, deploy, and manage AI-powered chatbots and virtual assistants. It provides a flexible and extensible framework for creating sophisticated conversational experiences across various channels, focusing on developer-friendly tools and a robust NLU engine. The platform supports both self-hosted and cloud-based deployments.
Sales Enablement / Learning Technology
Brainshark is a sales readiness solution that helps companies prepare their sales teams to perform at their best. It provides tools for content authoring, training, coaching, and analytics to ensure sales reps are equipped with the knowledge and skills needed to engage buyers effectively.
Conversation Intelligence / Revenue Intelligence
Chorus.ai is a leading conversation intelligence platform that leverages artificial intelligence and machine learning to revolutionize how sales organizations capture, analyze, and derive insights from customer interactions. The platform automatically records, transcribes, and analyzes sales calls, video conferences, and meetings across multiple communication channels, transforming unstructured conversation data into actionable intelligence that drives revenue performance. By providing deep v...
Conversational AI / Customer Experience Technology
Clinc was a leading conversational AI platform that developed AI assistants capable of understanding complex human language. It focused on delivering advanced natural language processing solutions primarily for the financial services, automotive, and healthcare industries, enabling more intuitive customer interactions.
Customer Experience Technology / Contact Center AI
Cogito provides AI-powered real-time coaching and guidance to customer service agents during live calls. Its software analyzes conversational dynamics and emotional signals to help agents improve empathy, effectiveness, and customer satisfaction, ultimately enhancing the customer experience. The platform integrates directly into existing contact center environments to deliver actionable insights.
Conversational AI / Customer Experience Technology
Cognigy is a global leader in Conversational AI, providing an enterprise-grade platform for automating customer and employee service. Their low-code platform, Cognigy.AI, enables organizations to build and deploy intelligent virtual agents and voice bots across various channels, focusing on improving customer experience and operational efficiency.
Customer Experience Management / Market Research Technology
Confirmit was a leading global provider of software for Customer Experience (CX), Employee Engagement, and Market Research. Its platform enabled organizations to collect, analyze, and act on feedback data to drive business improvements and strategic decisions.
Marketing Technology / Customer Engagement Platform
Cordial is a customer engagement platform that helps brands create highly personalized experiences across various channels like email, SMS, and mobile push. It unifies customer data, automates messaging, and enables real-time personalization to drive stronger customer relationships and business growth.
Customer Service Software / Help Desk Solutions
Desk.com was a cloud-based customer support platform that provided businesses with comprehensive tools to manage and optimize their customer service operations. The platform offered an integrated suite of features including multi-channel ticketing systems, knowledge base management, social media integration, and real-time customer interaction tracking. Designed with an emphasis on user-friendly interfaces and rapid deployment, Desk.com enabled support teams to handle customer inquiries across...
Conversational AI / Customer Engagement
Dialogflow is Google's enterprise-grade natural language understanding (NLU) platform that empowers developers and businesses to design and integrate conversational user interfaces into mobile apps, web applications, devices, bots, and interactive voice response systems. As part of the Google Cloud AI portfolio, Dialogflow leverages Google's advanced machine learning capabilities and decades of language processing expertise to enable natural, human-like interactions across multiple channels a...
Conversational Marketing & Sales, Marketing Automation, Customer Engagement
Drift is a leading conversational marketing and sales platform founded in 2015 that pioneered the concept of conversational marketing. The company provides businesses with tools to engage website visitors in real-time through chatbots, live chat, and AI-powered conversations, helping to qualify leads, book meetings, and accelerate the sales pipeline. Drift's platform replaces traditional marketing forms and email gates with dynamic, personalized conversations that create better buying experie...
Customer Experience Management & Market Research Technology
Forsta is an enterprise software company specializing in customer experience management (CXM) and market research technology solutions. The company addresses the critical challenge faced by modern organizations: fragmented customer feedback across multiple touchpoints and channels. Forsta's unified platform integrates advanced survey capabilities, natural language processing-powered text analytics, and sophisticated visualization dashboards to enable enterprises to capture, analyze, and act u...
Customer Service Software / Help Desk Solutions / Customer Experience Management
Freshdesk is a cloud-based customer support and engagement platform that enables businesses to streamline their customer service operations through an integrated helpdesk solution. The platform combines traditional ticketing functionality with advanced predictive analytics capabilities, allowing organizations to manage customer interactions across multiple channels including email, phone, chat, social media, and self-service portals. By leveraging artificial intelligence and machine learning,...
Freshworks is a global software company that provides cloud-based business software solutions designed to help companies better engage with their customers and employees. Its comprehensive suite includes products for customer support, IT service management, sales, and marketing, catering to businesses of all sizes.
Customer Operations Software / Customer Service Platform / Collaborative Inbox
Front is a leading customer operations platform that revolutionizes how businesses manage customer communications and support interactions. Founded in 2013 and headquartered in San Francisco, California, Front combines the familiar interface of email with powerful multi-channel communication capabilities, enabling teams to collaborate seamlessly across email, SMS, live chat, social media, and other channels. The platform's shared inbox approach allows support, sales, and customer success team...
Customer Success / MarTech
Gainsight is a leading customer success platform that helps businesses reduce churn, increase upsell, and drive customer advocacy. It provides solutions for customer success, product experience, and community engagement, enabling companies to put their customers at the center of their business strategy.
Customer Experience & Contact Center Solutions
Genesys is a leading global provider of customer experience (CX) and contact center solutions, specializing in cloud-based and hybrid platforms that enable enterprises to orchestrate seamless, omnichannel customer journeys. The company's comprehensive suite integrates voice, digital messaging, email, social media, and chat capabilities into a unified experience management system, empowering organizations to deliver consistent and personalized customer interactions across all touchpoints. Gene...
Customer Service Software / Customer Experience Management
Gladly is a customer service software platform that revolutionizes traditional customer support by replacing ticket-based systems with a people-centered, conversational approach. The platform creates a single, lifelong conversation thread for each customer across all communication channelsâincluding voice, email, SMS, chat, and social mediaâenabling support teams to deliver seamless, contextual, and personalized service experiences. This innovative methodology eliminates the fragmentation...
E-commerce Customer Service Software / SaaS Helpdesk Solutions
Gorgias is a specialized customer support platform designed exclusively for e-commerce businesses, providing a unified helpdesk solution that consolidates customer interactions across email, social media, live chat, and phone channels. Unlike general-purpose customer service software, Gorgias differentiates itself through deep integrations with major e-commerce platforms like Shopify, Magento, and BigCommerce, enabling support agents to access order information, process refunds, modify shipme...
Customer Support Software / Help Desk Solutions
HappyFox is a leading provider of customer support and help desk software solutions designed to streamline customer service operations for businesses of all sizes. Founded with a mission to simplify customer support management, the company offers a comprehensive suite of tools including advanced ticketing systems, live chat capabilities, knowledge base management, and intelligent customer service automation. These solutions enable organizations to deliver exceptional customer experiences acro...
Customer Support Software / Helpdesk SaaS
Help Scout is a customer service software platform designed to help growing businesses deliver exceptional customer support experiences. The company provides a comprehensive suite of tools including shared inbox management, knowledge base software, and customer communication features that enable support teams to collaborate effectively while maintaining personalized interactions with customers. Help Scout's platform emphasizes simplicity and user experience, making it particularly popular amo...
Customer Support Technology / Customer Experience
Helpshift is a leading customer support technology company that specializes in delivering digital-first customer service solutions optimized for mobile and web applications. Founded to address the growing need for seamless in-app support experiences, Helpshift has established itself as a pioneer in embedding customer service directly within digital products. The company's integrated platform combines in-app messaging, AI-powered automation, chatbots, and comprehensive self-service capabilitie...
Sales Enablement / Revenue Technology
Highspot is a sales enablement platform that helps companies improve sales performance by empowering sales teams with the content, guidance, and training they need to engage buyers effectively. It combines content management, sales playbooks, training & coaching, and analytics into a single platform to drive consistent sales execution and achieve revenue goals.
Customer Data Platform / Data Infrastructure
Hightouch is a reverse ETL (extract, transform, load) platform that helps companies sync their data from their data warehouses to their marketing, sales, and customer support tools. This enables real-time data synchronization and improves operational efficiency by automating data flows.
Marketing Automation & Integration Platform
IFTTT (If This Then That) is a web-based service that allows users to create chains of conditional statements, called applets, which are triggered by changes to other web services such as social media, messaging, smart home devices, and more.
Marketing Automation & CRM
Infusionsoft was a pioneering marketing automation and CRM software company designed for small businesses. It offered tools for email marketing, sales automation, e-commerce, and payment processing. In 2019, the company officially rebranded to Keap, continuing to serve its target market with an expanded product suite.
InMoment is a leading provider of customer experience (CX) intelligence solutions, helping businesses gather, analyze, and act on customer and employee feedback. Its cloud-based platform combines advanced analytics, AI, and human expertise to deliver actionable insights that drive improved experiences and business outcomes.
Customer Engagement & Support Software
Intercom is a leading customer engagement platform founded in 2011 that revolutionizes how businesses communicate with their customers through conversational relationship management. The company provides a comprehensive suite of messaging-first products including live chat, chatbots, help desk solutions, and customer engagement tools that enable businesses to build meaningful relationships with customers at scale. Intercom's platform combines human and automated support to deliver personalize...
Marketing Technology (MarTech) / Customer Engagement / Data Collection
Jebbit is a software-as-a-service (SaaS) platform specializing in interactive content experiences and customer engagement solutions for enterprise brands and digital marketers. The company's core technology enables businesses to create mobile-first, engaging experiences including quizzes, product recommendations, personality assessments, and interactive surveys without requiring coding expertise. Jebbit has strategically positioned itself as a leader in zero-party data collectionâinformatio...
Kustomer is a modern customer service CRM platform that unifies customer data from various channels into a single timeline, enabling businesses to deliver personalized and efficient support. It leverages AI and automation to streamline operations and enhance the customer experience.
Customer Experience Management, Community Software, Social Customer Service
Lithium, now operating under the Khoros brand, is an enterprise-grade customer experience management and community platform provider that specializes in helping brands build, manage, and optimize digital customer engagement communities. The platform combines community software, social media management, and messaging capabilities to enable organizations to create meaningful connections with their customers across multiple digital touchpoints. Through its comprehensive suite of tools, the compa...
Customer Experience Management Software / Community Platform
Lithium Technologies is an established enterprise software company specializing in customer experience management through social community platforms and digital engagement solutions. The company's flagship platform enables organizations to build and manage branded online communities where customers can interact with brands, access peer-to-peer support, share knowledge, and provide product feedback. By combining community management tools with social media integration, advanced analytics, and ...
Customer Service Software / Help Desk Solutions
LiveAgent is a comprehensive customer support software platform that enables businesses to manage multi-channel customer communications through a unified interface. The solution consolidates email, live chat, phone calls, social media interactions, and customer portal inquiries into a single ticketing system, providing support teams with complete visibility across all communication channels. This omnichannel approach addresses the modern customer expectation for seamless communication across ...
Conversational AI / Customer Engagement Platform
LivePerson is a global technology company that develops conversational AI and messaging technologies. It provides a cloud-based platform, the Conversational Cloud, that enables businesses to connect with customers via messaging, chatbots, and AI-powered virtual assistants across various digital channels, aiming to improve customer experience and operational efficiency.
Email Marketing & Marketing Automation Software
MailerLite is a Lithuania-based email marketing and automation platform founded in 2010 that specializes in providing intuitive, affordable solutions for small businesses, creators, and entrepreneurs. The company has grown from a small startup to serve over 1 million users globally, processing billions of emails monthly. MailerLite distinguishes itself through its user-friendly interface, transparent pricing, and focus on simplicity without sacrificing powerful features. The platform offers ...
Marketing Technology / Email Marketing / Marketing Automation
MailUp is an Italian-based email and SMS marketing platform that provides comprehensive digital communication solutions for businesses of all sizes. Founded in 2002 and headquartered in Milan, Italy, the company has established itself as a leading European marketing technology provider, serving over 10,000 customers across multiple countries. MailUp offers a robust suite of tools for creating, sending, and analyzing email campaigns, SMS messages, and transactional communications. In 2014, Ma...
Experience Management / MarTech
Medallia is a global leader in customer and employee experience management software. Its SaaS platform captures feedback from various channels, using AI and machine learning to provide actionable insights that help organizations improve customer journeys and employee engagement.
Marketing Automation Software / Ecommerce Marketing Technology
Omnisend is a comprehensive omnichannel marketing automation platform specifically designed for ecommerce businesses. Founded in 2014 and headquartered in London, United Kingdom, the company provides integrated email and SMS marketing solutions that enable online retailers to create personalized customer experiences across multiple channels. The platform combines email marketing, SMS campaigns, web push notifications, and other communication channels into a unified system, allowing ecommerce ...
Patreon is a membership platform that allows creators to run a subscription content service, connecting directly with their fans and earning recurring income. It empowers artists, musicians, writers, and other content creators to monetize their work through exclusive content, early access, and community engagement.
Conversational AI / Enterprise Software
Rasa Technologies GmbH is a leading open-source conversational AI platform that empowers developers to build sophisticated AI assistants and chatbots. It provides a comprehensive framework for natural language understanding (NLU) and dialogue management, enabling enterprises to create custom, context-aware virtual assistants. Rasa is widely used for automating customer service, internal support, and other conversational interfaces.
Customer Experience Management (CEM) / Voice of Customer (VoC) Software
Satmetrix is a pioneering customer experience management (CEM) software provider that has established itself as a foundational player in the Voice of Customer (VoC) solutions market. The company holds a distinguished position as the co-developer of the Net Promoter Score (NPS) methodology, created in collaboration with Fred Reichheld and Bain & Company, which has become the global standard for measuring customer loyalty. This heritage provides Satmetrix with significant credibility and brand ...
Marketing Automation
Selligent Marketing Cloud is a marketing automation platform designed for B2C companies to create personalized customer experiences across various channels. It offers a unified solution for email, mobile, social, and web marketing, helping brands build and manage customer journeys.
Customer Engagement & Loyalty Technology
SessionM was a pioneering mobile-first customer engagement and loyalty platform that revolutionized enterprise-customer relationships through personalized rewards and gamified experiences. Founded to address the growing demand for sophisticated mobile engagement solutions, SessionM provided brands with comprehensive tools to design, deploy, and manage loyalty programs directly within mobile applications. The platform enabled businesses to reward users for diverse behaviors including app opens...
Contact Center / Customer Experience Platform
Talkdesk is a global cloud contact center leader, providing an AI-powered contact center platform that helps businesses deliver exceptional customer experiences. Its solutions enable companies to improve customer satisfaction, increase agent productivity, and reduce operational costs through innovative cloud-native technology.
Customer Support Software / Customer Service Management / B2B SaaS
TeamSupport is a specialized customer support software provider exclusively focused on serving B2B technology companies and SaaS organizations. The platform distinguishes itself from traditional helpdesk solutions by addressing the unique complexities of business-to-business support environments, including managing multiple stakeholders per account, navigating extended customer lifecycles, handling high-value transactions, and resolving intricate technical issues requiring coordinated team re...
Totango is a leading customer success platform that empowers businesses to proactively manage customer relationships, reduce churn, and drive growth. Its platform provides tools for customer journey orchestration, health scoring, and engagement automation, ensuring customers achieve maximum value from products and services.
Verint Systems Inc. is a global leader in customer engagement and security intelligence solutions. The company provides an Actionable Intelligence platform that leverages AI and analytics to help organizations improve customer experience, reduce costs, and enhance security.
Voiceflow is a collaborative design and prototyping platform for conversational AI, enabling teams to build, test, and launch voice and chat assistants without writing code. It supports various platforms like Amazon Alexa, Google Assistant, and custom NLU models, streamlining the development of interactive experiences.
Messaging & Communication Technology
WhatsApp is a globally dominant encrypted messaging platform that has revolutionized personal and business communication since its inception. With over 2 billion active users worldwide, the platform provides end-to-end encrypted messaging, voice and video calling, and multimedia sharing capabilities across mobile and web platforms. As a subsidiary of Meta Platforms (formerly Facebook), WhatsApp has maintained its commitment to privacy while expanding its service offerings to include business ...
Customer Data Platform (CDP) / Marketing Technology / Customer Analytics
Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...
Customer Service & Support Software
Zendesk is a leading customer service and engagement platform provider that empowers businesses to build better customer relationships through innovative support solutions. The company offers a comprehensive suite of tools designed to streamline customer interactions across multiple channels, including email, chat, phone, and social media. By centralizing customer communications and providing robust analytics capabilities, Zendesk enables organizations to deliver personalized, efficient suppo...
Customer Service Software / Help Desk Solutions
Zoho Desk is a cloud-based customer service and help desk software solution developed by Zoho Corporation, a global technology company known for its comprehensive suite of business applications. As part of the broader Zoho ecosystem, Zoho Desk provides organizations with a unified platform to manage customer support operations across multiple channels including email, phone, chat, social media, and web forms. The platform emphasizes context-aware customer service, enabling support teams to de...
Social Infrastructure / Community Engagement Platform
Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.
Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.
Product Analytics and Digital Adoption Platform
Aptrinsic was a product-led growth platform designed to help product teams understand user behavior, engage users with in-app messaging, and drive product adoption. It provided tools for product analytics, in-app guides, and personalized user experiences to enhance product-led growth strategies.
Boomtrain was a marketing automation platform that leveraged artificial intelligence to deliver personalized content and recommendations to users across various digital channels. Its technology aimed to help businesses enhance customer engagement by providing highly relevant and timely experiences.
Customer Engagement Platform / Marketing Automation
Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.
Marketing Automation / E-commerce Technology
Carts Guru is an all-in-one marketing automation platform designed for e-commerce businesses. It specializes in recovering abandoned carts and engaging customers through multi-channel campaigns including email, SMS, and push notifications, aiming to boost online sales.
Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.
Customer Experience Management (CXM) / Customer Analytics / AI-powered Business Intelligence
Chattermill is an AI-powered customer experience management platform that transforms unstructured customer feedback into actionable business intelligence through advanced natural language processing (NLP) and machine learning technologies. The platform addresses a critical challenge for modern organizations: analyzing massive volumes of customer data across multiple touchpoints in real-time. By consolidating feedback from surveys, customer reviews, support tickets, social media channels, and ...
Customer Success Platform (MarTech/Customer Engagement, not AdTech)
ChurnZero is a leading Customer Success platform designed for subscription businesses to combat churn and drive growth. It provides a comprehensive suite of tools that enable customer success teams to understand customer health, automate personalized experiences, and engage proactively. The platform helps businesses manage the entire customer lifecycle, from onboarding to renewal, ensuring customers achieve value from their products.
Customer Experience Management (CXM) / Customer Feedback Analytics
Cxtera is a customer experience management (CXM) platform provider that specializes in transforming fragmented customer feedback into unified, actionable business intelligence. The company consolidates data from multiple touchpointsâincluding surveys, social media, support tickets, and direct customer interactionsâinto a centralized analytics environment, enabling organizations to develop holistic insights into customer sentiment, satisfaction trends, and experience pain points that direc...
Customer Experience Management (CXM) / Voice of Customer (VoC) Software
Delighted is a customer experience management software company that specializes in democratizing customer feedback collection through streamlined, intuitive tools designed for businesses of all sizes. The platform enables organizations to implement industry-standard feedback methodologies including Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and other experience metrics without the complexity typically associated with enterprise feedback management sys...
Marketing Automation and Customer Engagement
Dotdigital is a marketing automation and customer engagement platform that enables businesses to create, orchestrate, and optimize cross-channel marketing campaigns. The company provides a comprehensive suite of tools designed to help marketers deliver personalized customer experiences across email, SMS, social media, push notifications, and other digital channels. With a focus on data-driven marketing, Dotdigital combines customer data management, segmentation capabilities, and AI-powered in...
Marketing Technology (MarTech) / Customer Experience (CX) Platform
Engage Hub is a customer engagement and personalization platform designed to help mid-market to enterprise organizations deliver tailored digital experiences across multiple customer touchpoints. The platform serves as a unified solution that consolidates customer data from disparate sources, enabling marketing and customer experience teams to create sophisticated audience segments and orchestrate personalized interactions in real-time. By integrating data analytics, audience segmentation cap...
Social Media Management
Falcon.io is a leading player in the social media management sector of the advertising technology ecosystem.
Customer Experience Management / Feedback & Survey Software
Feedier is a customer experience management platform that fundamentally reimagines feedback collection by combating survey fatigue through innovative gamification mechanics and reward-based incentive systems. The company transforms conventional survey experiences into engaging, interactive encounters that capture authentic customer sentiment while achieving significantly higher response and completion rates than traditional survey tools. By integrating sophisticated analytics capabilities wit...
Feefo is a leading customer reviews and ratings platform that helps businesses collect genuine feedback from their customers. It provides tools to gather product and service reviews, build trust, and gain valuable insights to improve customer experience and online reputation.
Folloze is a B2B buyer experience platform that empowers marketing and sales teams to create personalized, data-driven content experiences. It helps companies engage customers and prospects with relevant content throughout the entire buyer journey, driving pipeline and revenue growth.
Social Media Management
Hootsuite is a leading social media management platform that helps organizations and individuals manage their social media presence across multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram.
Marketing Automation / Customer Engagement Platform
Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.
Email Marketing & Marketing Automation
Mailchimp is a leading marketing automation and email marketing platform that helps businesses of all sizes connect with their audiences. It offers a wide range of features, including email campaigns, landing pages, sign-up forms, and detailed analytics.
Marketing Automation
Marketo Engage is a leading marketing automation platform that helps businesses of all sizes attract, engage, and retain customers. It offers a comprehensive suite of tools for email marketing, lead management, social media, and analytics.
Sales Enablement / Revenue Intelligence
Mediafly is a leading sales enablement and content management platform that empowers B2B companies to deliver personalized, interactive content experiences to buyers. Its platform helps improve sales productivity, buyer engagement, and revenue growth through advanced content tools and analytics.
Mopinion is a leading feedback analytics software company that empowers businesses to collect, analyze, and act on customer and employee feedback across various digital touchpoints. Their platform provides advanced tools for creating customizable feedback forms, visualizing data, and integrating with other systems to enhance user experience and drive customer satisfaction.
Marketing Automation & CRM
Ontraport is a comprehensive business automation platform that combines customer relationship management (CRM), marketing automation, and e-commerce capabilities into a unified solution. The platform is designed to help small to medium-sized businesses streamline their operations by automating repetitive tasks, managing customer relationships, and executing sophisticated marketing campaigns without requiring extensive technical expertise. Ontraport serves entrepreneurs, digital marketers, and...
Marketing Technology / CRM Marketing Automation
Optimove is a leading customer relationship management (CRM) platform that helps businesses drive growth through personalized, data-driven marketing campaigns.
CRM/Sales Enablement
Pipedrive is a cloud-based customer relationship management (CRM) software company that helps sales teams and individuals manage their pipelines, automate tasks, and close more deals.
Collaboration Software / Project Management / Work Management SaaS
Podio is a collaborative work management platform that enables teams to organize projects, communicate effectively, and execute workflows in a flexible, customizable digital workspace. Founded in 2009 by Danish entrepreneurs Tommy Ahlers, Andreas Haugstrup Pedersen, and Kasper Hulthin in Copenhagen, Denmark, Podio distinguished itself in the project management space by offering unprecedented customization capabilities that allow organizations to build their own work applications without codin...
Conversational AI / Customer Engagement
Pypestream is an enterprise-grade conversational AI platform specializing in intelligent, automated customer engagement solutions across digital messaging channels. The company delivers advanced chatbot technology powered by natural language processing and machine learning algorithms that enable businesses to automate routine customer service inquiries while maintaining personalized, context-aware interactions. Pypestream's platform is designed to integrate seamlessly with existing enterprise...
Customer Experience & Feedback Software
Qualaroo is a customer feedback and survey software that helps businesses gather insights directly from their website and app users. It utilizes targeted Nudge™ surveys to understand user behavior, motivations, and pain points, enabling data-driven decisions for product improvement and customer experience.
Retently is a customer feedback and Net Promoter Score (NPS) software designed to help businesses collect, analyze, and act on customer insights. It provides tools for creating various surveys, managing feedback, and improving customer loyalty and retention.
Marketing Automation and Personalization
Sailthru is a personalized marketing technology company that helps leading retail, media, and entertainment brands build stronger relationships with their customers through data-driven omnichannel experiences.
Marketing Automation & Customer Engagement Platform
Salesforce Marketing Cloud is a leading customer engagement platform that helps businesses personalize and optimize their customer interactions across various channels. It offers a suite of tools for email marketing, social media management, advertising, and customer data analysis.
Customer Success Software / B2B SaaS Tools
Salesmachine is a specialized customer success platform built exclusively for B2B SaaS companies seeking to maximize customer retention and minimize churn through data-driven insights and proactive engagement strategies. The platform functions as a centralized intelligence hub that aggregates customer data from multiple touchpoints across the entire customer lifecycle, creating a unified 360-degree view of each account. This comprehensive visibility enables customer success teams to monitor h...
Sales Enablement
Savo Group is an enterprise sales enablement platform provider specializing in intelligent content management and delivery solutions for organizations with complex sales cycles. The company's platform addresses the persistent challenge of bridging the gap between marketing content creation and sales team execution by providing a centralized ecosystem where sales representatives can efficiently discover, personalize, and deploy the most relevant materials at each stage of the customer journey....
Marketing Technology (MarTech) - Email Marketing Automation
Senler is a marketing automation platform that specializes in personalized email campaign management for businesses seeking to enhance their digital communication strategies. The platform provides comprehensive tools for designing, executing, and optimizing email marketing campaigns through automated workflows and advanced customer segmentation capabilities. Senler's core value proposition centers on enabling businesses to improve email engagement rates and conversion metrics through data-dri...
Marketing Technology / Conversion Rate Optimization
Sleeknote is a specialized conversion rate optimization (CRO) platform designed specifically for e-commerce businesses and digital marketing professionals seeking to maximize on-site engagement and reduce cart abandonment. The company provides an intuitive visual editor that enables marketers to create and deploy personalized, behavior-driven messaging campaigns including pop-ups, slide-ins, and contextual messages without requiring technical expertise or developer resources. Founded with a m...
Customer Experience Management / Social Media Management
Sprinklr is a leading customer experience management (CXM) platform that helps enterprises deliver exceptional customer experiences across social media, messaging, email, and other digital channels.
Social Media Management / MarTech
Sprout Social is a leading provider of social media management and analytics solutions, helping businesses of all sizes to efficiently manage their social media presence, engage with their audience, and measure the impact of their social media efforts.
Survicate is a comprehensive customer feedback platform that enables businesses to collect, analyze, and act on customer insights. It provides tools for creating various types of surveys, including NPS, CSAT, and CES, to understand customer sentiment and drive product or service improvements. The platform integrates with popular marketing, CRM, and analytics tools to streamline feedback collection and utilization.
Trustmary is a software company specializing in social proof, helping businesses collect, manage, and display customer testimonials, reviews, and case studies. Their platform automates the process of gathering feedback and integrates with various marketing channels to build trust and boost conversions for their clients.
AdTech / Location-Based Advertising / Mobility-as-a-Service
Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent u...
Customer Experience and Feedback Management
Usabilla was a leading provider of voice-of-customer solutions, empowering businesses to collect real-time feedback from their website and app users. Their platform offered tools like feedback buttons, surveys, and visual feedback to help companies understand user sentiment and optimize digital experiences.
Userflow is a no-code platform designed to help SaaS companies improve user onboarding and product adoption. It enables teams to create interactive in-app product tours, checklists, surveys, and resource centers without writing any code, guiding users to success and reducing churn.
Userlist is a customer messaging platform designed for SaaS companies. It enables businesses to send behavior-based emails and in-app messages to users, facilitating better onboarding, engagement, and retention. The platform focuses on automating personalized communication to support product-led growth strategies.
Customer Journey Orchestration / MarTech
Usermind was a customer journey orchestration platform that empowered enterprises to design, execute, and optimize personalized customer experiences across all touchpoints. It aimed to unify data, systems, and teams to deliver seamless and relevant interactions, ultimately acquired by Qualtrics.
Userpilot is a product growth platform that helps SaaS companies improve user onboarding, feature adoption, and retention without writing any code. It empowers product teams to build personalized in-app experiences like tooltips, checklists, and surveys to guide users and drive product engagement.
Userpop is a user research platform designed to help businesses gather, analyze, and act on customer feedback. It provides tools for surveys, interviews, and usability testing to inform product development and marketing strategies.
UserVoice provides a product feedback and customer support platform that helps businesses collect, analyze, and act on customer insights. It enables companies to prioritize product development based on user needs, manage ideas, and improve customer satisfaction.
Customer Experience Management
Wootric is a customer experience management platform that helps companies understand and improve customer satisfaction and loyalty through real-time feedback collection and analysis.
Conversational Commerce & AI-Driven Personalization
Zoovu is an enterprise-grade AI-powered product discovery and personalization platform that transforms how businesses guide customers through complex purchasing decisions in digital commerce environments. The company specializes in conversational AI, intelligent search, and personalized product recommendations specifically designed to combat decision fatigue in environments with extensive product catalogs, technical specifications, and multiple product variants. By leveraging advanced machine...
Marketing Automation & Customer Engagement
Adobe Campaign is a leading AI/ML-powered marketing automation platform that helps businesses create and deliver personalized, cross-channel customer experiences.
Mobile Marketing and Customer Engagement
Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.
Customer Experience Analytics
Clarabridge is a leading provider of customer experience management (CEM) solutions, helping organizations to analyze and improve their customer interactions across various channels.
Mobile Marketing Automation / Customer Engagement Platform
CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.
Marketing Automation & Customer Engagement
Emarsys is an AdTech Platform that provides personalized marketing automation and customer engagement solutions for businesses.
Revenue Intelligence / Sales Enablement
Gong is an AI-powered sales intelligence platform that helps sales teams improve their performance by analyzing customer interactions and providing insights to help them close more deals.
Marketing Analytics & Customer Engagement
Kissmetrics is an AdTech Platform that provides analytics and customer engagement tools to help businesses understand and optimize their marketing efforts.
Mobile Marketing Automation
Leanplum is an AdTech Platform that provides mobile marketing and analytics solutions to help companies engage and retain their customers.
Marketing Technology / Personalization Platform
Movable Ink is an AdTech Platform that enables personalized and dynamic email marketing campaigns.
Marketing Automation / MarTech
Responsys is a leading AdTech platform that provides email marketing, cross-channel campaign management, and marketing automation solutions for enterprises.
Marketing Automation & Email Marketing
Sendinblue is a leading marketing automation and email marketing platform that helps businesses of all sizes grow their customer base and drive sales.
Mobile Marketing Automation
Swrve is an AdTech platform that provides mobile marketing automation and analytics solutions to help companies engage and retain their mobile app users.
Retail Loyalty & Retail Media
Target Circle is an AdTech Platform that provides targeted advertising solutions to brands and retailers.
Review Platform / Marketing Technology
Trustpilot is an online review platform that helps businesses build trust and reputation with consumers.
Email Marketing & Marketing Automation
Zoho Campaigns is a powerful email marketing and automation platform that helps businesses of all sizes create, send, and track email campaigns. It offers a range of features, including email templates, list management, analytics, and integration with other Zoho products.
Video Marketing Platform
TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.
Cloud Communications (Not AdTech)
8x8 is a publicly-traded cloud communications platform provider offering unified communications, contact center, and video conferencing solutions for businesses.
Adblock Recovery and Visitor Relationship Management
Retail Technology / E-commerce Software / Customer Engagement Platforms
Algonomy is an enterprise-grade AI and analytics software provider that specializes in algorithmic customer engagement solutions for the retail and e-commerce sectors. The company's comprehensive platform combines advanced machine learning, real-time decisioning capabilities, and predictive analytics to enable retailers to deliver highly personalized customer experiences across all digital and physical touchpoints. By unifying critical capabilities including merchandising optimization, person...
B2B Social Networking/Local Business Advertising
Alignable is a social networking platform designed specifically for small business owners to connect, refer, and collaborate with other local businesses.
Conversational AI / Cloud Services
Amazon Lex is an AWS service for building conversational interfaces using voice and text, powered by the same technology as Alexa.
Mobile Customer Experience and Feedback
Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.
Engagement & Loyalty Technology
Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.
Location Intelligence & Mobile Engagement
Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...
Customer Data Platform (CDP)
Boxever was a customer data platform (CDP) and personalization engine specifically designed for the travel industry. It enabled airlines and travel companies to deliver highly personalized customer experiences across various digital touchpoints, optimizing engagement and conversions. The company was acquired by Sitecore in 2021.
Marketing Technology (MarTech) / Customer Engagement
Brevo (formerly Sendinblue) is a customer relationship management and marketing automation platform that helps businesses manage email, SMS, chat, and marketing campaigns.
Loyalty/Rewards Platform
Bumped is a loyalty rewards platform that allows consumers to earn stock in brands they shop with, connecting customer spending to equity ownership.
Retail Media
Cartology is Woolworths Group's retail media business, connecting brands with shoppers across Australia's largest supermarket network through digital advertising solutions.
MarTech/SalesTech (Revenue Operations)
Chili Piper is a SaaS platform that automates meeting scheduling and lead routing for B2B sales teams, helping companies convert inbound leads faster.
CRM/MarTech
Contactually was a customer relationship management (CRM) platform designed primarily for real estate professionals. It focused on helping users build and maintain strong relationships with their contacts through automated follow-ups, personalized communication, and lead nurturing tools. The company aimed to ensure no valuable lead or relationship fell through the cracks.
Conversion Rate Optimization
ConvertBox is an on-site conversion platform designed to help businesses generate leads, personalize user experiences, and drive sales. It enables users to create highly targeted pop-ups, forms, and calls-of-action without requiring any coding knowledge, focusing on advanced segmentation and A/B testing.
E-commerce Personalization / Conversion Rate Optimization
Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.
Enterprise Software - Content Management & Digital Experience Platform
Croct is a next-generation headless content management system (CMS) platform that fundamentally reimagines digital experience delivery by natively unifying three traditionally disparate technology domains: content management, experimentation, and personalization. Unlike conventional CMS solutions that necessitate complex integrations with multiple third-party tools to achieve A/B testing and personalization capabilities, Croct delivers these functionalities as integral components of its API-f...
Marketing Automation / Customer Engagement Platform
Customer.io is a customer engagement platform that empowers businesses to send targeted messages across email, SMS, push notifications, and in-app channels. It enables personalized communication and automated campaigns based on real-time customer behavior, helping companies build stronger relationships and drive growth.
Sales Enablement Software / Video Conferencing / Collaboration Tools
Demodesk is a Munich-based technology company that has developed a specialized screen sharing and virtual meeting platform designed exclusively for sales teams conducting product demonstrations and customer meetings. Unlike generic video conferencing solutions, Demodesk addresses the unique challenges faced by sales professionals through intelligent features including automated demo playbooks, real-time AI-powered coaching, seamless CRM integration, and browser-based access that eliminates th...
Marketing Technology / Conversion Optimization
Digioh is a customer data and engagement platform that helps brands capture zero-party data through interactive forms, quizzes, and pop-ups to drive conversions and personalization.
Social/Community Platform with Advertising Capabilities
Customer Service Software / Customer Experience Platform
Dixa is a customer service platform that unifies communication channels like phone, email, chat, and social media into a single platform. It helps businesses deliver personalized and efficient customer experiences through a conversational approach, empowering agents with a comprehensive view of customer interactions.
Marketing Automation & CRM
EngageBay is an all-in-one marketing, sales, and customer service platform designed specifically for small to medium-sized businesses. It provides a comprehensive suite of tools including CRM, marketing automation, live chat, and helpdesk, aiming to streamline operations and enhance customer engagement.
Conversation Intelligence / Sales Enablement
ExecVision is a conversation intelligence platform that analyzes sales and customer service calls to improve team performance and coaching effectiveness.
Customer Experience Technology / Contact Center Software
Five9 is a leading cloud contact center software provider delivering AI-powered customer experience solutions for enterprise and mid-market organizations.
PropTech/Real Estate Technology
Digital Identity/Avatar Technology
Genies is a digital avatar technology company creating personalized 3D avatars and virtual goods for consumers and brands, operating in the metaverse and digital identity space.
Customer Experience Management / MarTech
GetFeedback is a customer experience and feedback management platform that enables businesses to collect, analyze, and act on customer feedback across multiple touchpoints.
Analytics & Customer Engagement
GoSquared is a London-based company offering real-time website analytics, live chat, and customer engagement tools. Their platform helps businesses understand visitor behavior, communicate effectively with customers, and drive growth through improved user experience and conversions.
Gaming/Communication Technology
Guilded is a team communication and gaming community platform acquired by Roblox, not an AdTech company.
Conversational AI / Customer Engagement
IBM Watson Assistant is an enterprise conversational AI platform that enables businesses to build and deploy AI-powered virtual agents and chatbots across multiple channels.
Marketing Technology (MarTech) - Customer Engagement & Conversion Optimization
IntelliTicks is an AI-powered customer engagement and conversion optimization platform that transforms how businesses interact with website visitors through predictive analytics, visitor intelligence, and conversational AI technology. The company addresses a critical gap in digital marketing by enabling proactive, intelligent engagement with high-intent prospects at optimal moments in their customer journey, moving beyond passive web analytics to active conversion optimization. Through sophis...
Marketing Technology / Interactive Content
Ion Interactive (now Rock Content Interactive) was a software platform that enabled marketers to create interactive content experiences without coding.
Jiminny is a conversation intelligence and sales coaching platform that records, transcribes, and analyzes customer calls to improve sales performance.
Marketing Automation / CRM
Keap is a CRM and marketing automation platform designed specifically for small businesses, offering tools for contact management, email marketing, and sales automation.
Customer Engagement Platform / Social Media Management
Khoros is a digital customer engagement platform that combines social media management, online community, and messaging capabilities for enterprise brands.
Kore.ai is an enterprise conversational AI and chatbot platform provider that enables businesses to build and deploy AI-powered virtual assistants and automation solutions.
Marketing Technology / Conversational AI
Landbot is a no-code chatbot builder platform that enables businesses to create conversational experiences for marketing, sales, and customer service.
Marketing Automation & Customer Engagement
Listrak is a leading digital marketing automation platform for retailers, specializing in email, SMS, and cross-channel personalization. It helps e-commerce brands drive revenue and build customer loyalty through highly targeted and relevant messaging across the entire customer journey.
MarTech/Customer Retention
LoyaltyLion is a data-driven loyalty and engagement platform that helps ecommerce brands increase customer lifetime value through customizable rewards programs.
Customer Experience Analytics / MarTech
Lumoa is a customer intelligence platform that uses AI to analyze customer feedback and experience data, helping businesses improve customer satisfaction and retention.
Email Marketing Technology
Mailmodo is an email marketing platform that enables businesses to create and send interactive AMP emails without coding. It helps improve email engagement and conversions through its no-code builder, automation features, and analytics.
Conversational Marketing / Marketing Automation
ManyChat is a leading chat marketing platform that enables businesses to create automated conversations and marketing campaigns across messaging apps like Facebook Messenger, Instagram, WhatsApp, and SMS.
Social Media Technology / Virtual Identity
Meta Avatars is Meta's digital identity platform enabling users to create personalized 3D avatars for use across Meta's family of apps and virtual/augmented reality experiences.
Conversational AI / Customer Engagement
Microsoft's comprehensive platform for building, deploying, and managing intelligent conversational AI bots across multiple channels.
Customer Data Platform (CDP) / Marketing Technology / Customer Experience
Microsoft Dynamics 365 Customer Insights is an enterprise-grade customer data platform (CDP) that serves as a critical component of Microsoft's comprehensive business applications ecosystem. As part of the Dynamics 365 suite, Customer Insights enables organizations to unify fragmented customer data from multiple sources, creating a single, comprehensive view of each customer. The platform leverages advanced AI and machine learning capabilities to deliver actionable insights, predictive analyt...
Marketing Automation / Conversational Marketing
MobileMonkey is a conversational marketing platform specializing in chatbot automation for Facebook Messenger, Instagram, and SMS marketing.
Customer Engagement Platform / Marketing Automation
MoEngage is an insights-led customer engagement platform that helps consumer brands deliver personalized experiences across various channels. It enables businesses to understand customer behavior, segment users, and orchestrate targeted campaigns to drive retention and growth.
Website Personalization & Conversion Optimization
Mutiny is an AI-powered platform that helps B2B companies personalize their website content for different visitors, leading to higher conversion rates. It uses AI to identify visitor segments and automatically tailor messaging, calls-to-action, and visuals to resonate with each segment, optimizing the buyer journey.
Customer Experience / Contact Center (not pure AdTech)
NICE is a global enterprise software company specializing in customer experience (CX) and financial crime prevention solutions, not primarily an AdTech company.
NICE Systems (NASDAQ: NICE) is a global enterprise software company that provides solutions for customer experience, workforce engagement, compliance, and financial crime prevention. Its platforms leverage AI and analytics to help organizations improve customer interactions, optimize operations, and ensure regulatory adherence across various industries.
E-commerce Marketing Technology / Customer Experience
Okendo is a customer marketing platform that helps e-commerce brands collect and display customer reviews, ratings, and user-generated content to drive conversions.
Conversion Rate Optimization / E-commerce Optimization
Omniconvert is a comprehensive growth platform designed for e-commerce businesses, offering tools to optimize customer journeys and boost conversions. It provides solutions for A/B testing, personalization, surveys, and advanced customer segmentation to enhance website performance and user experience.
Customer Engagement / Marketing Technology
OneSignal is a leading customer engagement platform that enables businesses to send targeted push notifications, in-app messages, email, and SMS. It helps developers and marketers engage their users across multiple channels to improve retention and drive growth for their applications and websites.
Marketing Automation
OutboundEngine provides an automated marketing platform designed for small businesses, helping them generate leads and stay connected with clients. It offers services like automated email marketing, social media posting, and content creation to simplify marketing efforts for busy professionals.
Content Experience Platform / Marketing Technology
PathFactory is a B2B content intelligence and content engagement platform that helps marketing and sales teams deliver personalized content experiences. It provides insights into buyer behavior by tracking content consumption, aiming to accelerate the sales cycle and improve marketing ROI.
Performance Marketing / Affiliate Marketing
Pei is a mobile cashback and rewards platform that partners with merchants to offer automatic cashback to consumers on card-linked purchases.
Customer Loyalty & Engagement (MarTech/Restaurant Tech)
Punchh is a cloud-based customer loyalty and engagement platform designed specifically for restaurants and retail brands.
Mobile Marketing Automation & Customer Engagement
Pushwoosh is a comprehensive customer engagement platform that empowers businesses to communicate effectively with their users across multiple channels, including push notifications, in-app messages, and email. It provides tools for audience segmentation, journey building, and A/B testing to boost user retention and drive conversions.
Conversational Marketing / MarTech
Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visitors in real-time.
Commerce Technology / Subscription Management
Recharge is a leading subscription payments platform for ecommerce brands, enabling recurring billing and subscription management for online stores.
Marketing Automation & Customer Retention
E-commerce Technology / Reputation Management Software
Reviewbox is a software-as-a-service (SaaS) platform specializing in comprehensive customer review management solutions for e-commerce businesses. The platform serves as a centralized hub that aggregates customer reviews from multiple sourcesâincluding proprietary websites, major marketplaces like Amazon, Google Business profiles, and social media platformsâinto a single unified interface. This consolidation enables online retailers to maintain consistent brand reputation, respond promptl...
Card-Linked Offers / Loyalty Marketing
Rewards Network operates a dining rewards program that connects restaurants with customers through credit card-linked offers and loyalty programs.
RingCentral is a cloud-based business communications platform providing unified communications, video conferencing, and contact center solutions.
Email Marketing & Marketing Automation
Salesforce Email Studio is a sophisticated email marketing solution that operates as a core component within the Salesforce Marketing Cloud ecosystem. As part of the world's leading customer relationship management (CRM) platform, Email Studio provides enterprise-grade capabilities for designing, executing, and optimizing email marketing campaigns at scale. The platform leverages Salesforce's robust data infrastructure to enable marketers to create highly personalized, data-driven email exper...
Sales Enablement
Saleshood is a sales enablement platform that combines training, coaching, and content management to help sales teams improve performance and productivity.
Ad-free Content/Publisher Technology
Marketing Technology / Social Media Marketing
ShortStack is a SaaS platform that enables businesses to create and manage social media contests, landing pages, and interactive marketing campaigns.
Marketing Technology / Emergency Communication Systems
SimplyCast is a Canadian-based technology company that has established itself as a comprehensive communication platform provider, uniquely bridging the gap between marketing automation and emergency notification systems. The company's flagship platform delivers multi-channel communication capabilities across email, SMS, voice, social media, and fax channels, enabling organizations to manage both routine promotional campaigns and mission-critical emergency alerts through a single unified inter...
Customer Loyalty & Retention
Smile.io is a loyalty and rewards platform that helps ecommerce businesses create customer retention programs through points, VIP tiers, and referral systems.
MarTech - Customer Reviews & UGC
Stamped.io is a customer reviews and user-generated content platform that helps e-commerce businesses collect and display product reviews, ratings, and visual content.
Marketing Technology / Customer Experience Management
Symplify is a customer engagement platform specializing in advanced A/B testing and personalization solutions designed to optimize digital experiences across multiple customer touchpoints. The platform serves as a comprehensive experimentation and personalization engine, enabling marketing teams, digital experience professionals, and product managers to create, test, and deploy targeted content and user experiences. By combining sophisticated testing methodologies with real-time personalizati...
Synerise is an AI-driven platform that provides a comprehensive Customer Data Platform (CDP), marketing automation, and personalization solutions. It empowers businesses to collect, analyze, and activate customer data in real-time to deliver highly personalized experiences and optimize marketing campaigns across various channels.
Product Optimization & Experimentation
Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-drive...
Unleash is an open-source feature flag management platform that empowers development teams to release features faster and with less risk. It provides a robust system for toggling features on and off, A/B testing, and gradual rollouts, enabling continuous delivery and experimentation.
Mobile App Marketing and Analytics
Upland Localytics is a leading mobile app marketing and analytics platform that operates as part of the Upland Software family of cloud-based enterprise work management solutions. The platform specializes in helping mobile-first businesses optimize customer engagement through a comprehensive suite of analytics and marketing automation tools. Localytics serves app publishers, marketers, and product teams by providing deep insights into user behavior, enabling personalized experiences, and faci...
Mobile Marketing Technology / Customer Engagement Platform
Urban Airship is a leading mobile engagement platform that provides cross-channel customer engagement solutions for mobile-first businesses. The company's comprehensive platform enables brands to orchestrate personalized messaging across multiple channels including push notifications, in-app messages, SMS, email, and mobile wallet updates. As a critical infrastructure layer for mobile applications, Urban Airship helps businesses optimize user retention, drive conversions, and deliver contextu...
Cloud Communications / CPaaS
Cloud communications platform provider offering voice, messaging, video, and contact center solutions, acquired by Ericsson in 2022.
Sales Enablement / Conversation Intelligence
Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.
Conversational AI / Customer Experience (tangential to AdTech)
Yellow.ai is an enterprise conversational AI platform that provides customer service automation and engagement solutions through chatbots and voice assistants.
Customer Data Platform (CDP) and Marketing Automation
Zaius is a specialized customer data platform (CDP) and marketing automation solution purpose-built for business-to-consumer e-commerce companies. The platform addresses a critical need in the online retail sector by unifying fragmented customer data from multiple touchpoints—including website interactions, email engagement, mobile app usage, and purchase transactions—into comprehensive, actionable customer profiles. By consolidating these data streams, Zaius enables e-commerce marketers to m...
Metaverse Advertising/Virtual Brand Experiences
Zepeto is a South Korean metaverse platform and social networking app where users create 3D avatars, interact in virtual worlds, and engage with branded content and advertising.
Customer Loyalty/Retention (MarTech)
Zinrelo is a SaaS-based loyalty rewards platform that helps brands increase repeat sales and customer retention through data-driven loyalty programs.