Folloze

A niche but well-regarded player in the ABM and buyer experience space, known for its no-code personalization capabilities and deep integration with leading CRM and MAP platforms.

Folloze was a pioneering B2B buyer experience and account-based marketing (ABM) platform that empowered marketing and sales teams to build personalized content destinations, microsites, and digital experiences for target accounts. Founded in 2013 and headquartered in San Jose, California, the company positioned itself at the intersection of ABM, content personalization, and sales enablement — enabling go-to-market teams to deliver highly relevant, data-driven experiences to prospects and customers throughout the buying journey without requiring engineering resources. The platform allowed revenue teams to create branded 'boards' — personalized content hubs tailored to specific accounts, personas, or buying stages — and integrated deeply with CRM and marketing automation tools like Salesforce and Marketo. Folloze leveraged intent data and behavioral analytics to help teams understand engagement and optimize content strategies. Its no-code approach was a key differentiator, democratizing the creation of sophisticated digital experiences for non-technical marketers. Folloze raised approximately $35 million in venture funding and built a customer base among mid-market and enterprise B2B companies. The company was acquired by Demandbase, a leading ABM and go-to-market intelligence platform, in 2023. Following the acquisition, Folloze's technology was integrated into the Demandbase platform, enhancing its buyer experience and personalization capabilities. The Folloze brand has been absorbed into Demandbase's broader product suite.