Bombora provides the most comprehensive B2B intent data through its cooperative network, enabling businesses to identify in-market accounts and engage prospects at the right time with relevant messaging, ultimately improving conversion rates and shortening sales cycles.
Last updated Feb 8, 2026
Market leader in B2B intent data with the largest cooperative data network
Bombora is a leading B2B intent data provider that pioneered the Company Surge® intent data model, which identifies businesses actively researching products and services based on their content consumption patterns across a cooperative network of premium B2B websites. Founded in 2014, Bombora has established itself as a foundational data provider in the B2B marketing technology ecosystem, offering intent signals that help sales and marketing teams prioritize accounts, personalize outreach, and optimize advertising campaigns. The company operates a Data Co-op of thousands of B2B websites that contribute anonymous behavioral data, creating one of the largest and most comprehensive B2B intent data sets in the market. Bombora's platform integrates with major marketing automation, CRM, and advertising platforms, making intent data accessible across the entire go-to-market technology stack. The company serves enterprise and mid-market B2B organizations across various industries, providing intent insights that power account-based marketing (ABM), demand generation, content syndication, and sales intelligence initiatives. Bombora has become a critical data infrastructure provider for B2B marketers, with its intent data being consumed directly by customers and embedded into numerous third-party platforms and solutions.
Proprietary intent data that identifies companies showing increased research activity on specific topics across the B2B web
Intent-powered audience segments for programmatic advertising and media activation
Cooperative network of B2B publishers and websites that contribute and benefit from shared intent data
Intent data licensing and integration for technology platforms and data vendors