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Marketo Engage

Marketo Engage

Marketing AutomationProduct· part of Adobe Experience Cloudadobe.com

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2006
HQ
San Jose, California, United States
Parent
Adobe Experience Cloud
Connections
34

AI-drafted from public sources11 sources cited

At a glance

Employees
10001+
Funding
Acquired by Adobe for ~$4.75B in 2018
Revenue
Part of Adobe Experience Cloud (~$5B+ segment revenue)
Stock
ADBE
28integrations3competitors2corporate family
Customer Data PlatformMarketing PlatformMarketing AutomationCustomer Engagement

About

A top-tier enterprise B2B marketing automation platform within Adobe Experience Cloud, competing for leadership alongside Salesforce Marketing Cloud and HubSpot

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys. Its core capabilities span advanced segmentation, lead and account scoring, cross-channel orchestration covering email, web, events, chat, ads, and mobile, as well as dynamic content personalization and tight integrations with major CRMs such as Salesforce and Microsoft Dynamics. Marketo was acquired by Adobe in 2018 and today operates as Adobe Marketo Engage within Adobe Experience Cloud as its flagship B2B marketing automation offering. Source 1: saleshive.com — Marketo Engage Review 2026: Pricing, Features, Pros & ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Lead Management

    End-to-end lead capture, scoring, nurturing, and routing to align marketing and sales teams

  • Email Marketing

    Drag-and-drop email builder with dynamic content, A/B testing, and deliverability optimization

  • Account-Based Marketing (ABM)

    Tools to identify, target, and engage high-value accounts with personalized campaigns

  • Marketing Analytics & Attribution

    Multi-touch attribution, revenue cycle analytics, and campaign performance dashboards

  • Engagement Studio

    Visual campaign builder for designing complex, automated nurture programs across channels

  • Predictive Content

    AI-powered content recommendations using Adobe Sensei to personalize web and email experiences

  • Sales Insight

    CRM-embedded module giving sales reps visibility into prospect engagement and lead intelligence

  • Web Personalization

    Real-time website personalization based on visitor behavior, firmographics, and intent data

  • Mobile Marketing

    In-app messaging, push notifications, and SMS capabilities for mobile engagement

  • Social Marketing

    Social media listening, publishing, and paid social integration for B2B campaigns

Key features

Advanced lead scoring and lifecycle managementMulti-channel campaign automation (email, web, mobile, social)Account-based marketing (ABM) capabilitiesAI-powered predictive content and lead scoring via Adobe SenseiDeep CRM integrations (Salesforce, Microsoft Dynamics)Revenue attribution and ROI reportingEngagement Studio visual workflow builderDynamic content personalizationNative integration with Adobe Experience CloudRobust API and webhook support

Use cases

B2B demand generation and lead nurturingAccount-based marketing campaignsMulti-channel customer journey orchestrationSales and marketing alignment via lead scoring and routingEvent marketing and webinar managementCustomer retention and upsell/cross-sell programsPartner and channel marketing automationRevenue attribution and marketing ROI measurement

Customer segments

Enterprise B2B technology companiesFinancial services and bankingHealthcare and life sciencesManufacturing and industrialProfessional services firmsMid-market B2B organizations with complex sales cycles

Tech & specs

Technology stack

Adobe Sensei (AI/ML)Adobe Experience Platform (AEP)REST APIJavaScript (Munchkin tracking)WebhooksSOAP API (legacy)Adobe Analytics integrationAdobe Real-Time CDP integration

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (with BAA)Privacy ShieldFedRAMP (via Adobe)

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Marketo Engage