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Marketo Engage

Marketo Engage

Marketing AutomationProduct· part of Adobe Experience Cloudadobe.com

Marketo Engage empowers B2B marketers to automate and personalize customer engagement across the entire buyer journey, driving pipeline growth and measurable revenue impact at enterprise scale.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jul 10, 2026

Founded
2006
HQ
San Jose, California, United States
Parent
Adobe Experience Cloud
Connections
32

At a glance

Employees
10001+
Funding
Acquired by Adobe for ~$4.75B in 2018
Revenue
Part of Adobe Experience Cloud (~$5B+ segment revenue)
Stock
ADBE
27integrations2competitors2corporate family
Customer Data PlatformMarketing PlatformMarketing AutomationCustomer Engagement

About

A top-tier enterprise B2B marketing automation platform within Adobe Experience Cloud, competing for leadership alongside Salesforce Marketing Cloud and HubSpot

Marketo Engage is a leading B2B marketing automation platform, originally founded in 2006 and acquired by Adobe in 2018 for approximately $4.75 billion. Now operating as a core component of Adobe Experience Cloud, it provides enterprise-grade tools for lead management, email marketing, account-based marketing (ABM), and customer journey orchestration. The platform is widely regarded as one of the most powerful and flexible marketing automation solutions available for mid-market and enterprise B2B organizations. Marketo Engage enables marketers to automate complex, multi-channel campaigns across email, web, social, and mobile touchpoints. Its robust lead scoring, nurturing, and CRM integration capabilities make it a cornerstone of demand generation programs. The platform's Engagement Hub allows marketers to deliver personalized experiences at scale, while its analytics and attribution tools provide deep visibility into marketing performance and ROI. As part of Adobe Experience Cloud, Marketo Engage benefits from deep integrations with Adobe Analytics, Adobe Real-Time CDP, and Adobe Target, positioning it as a critical node in enterprise marketing stacks. It competes directly with HubSpot, Salesforce Marketing Cloud, and Oracle Eloqua, and is particularly favored by B2B enterprises with complex sales cycles and large marketing operations teams. Adobe continues to invest in AI-powered features through Adobe Sensei, enhancing predictive content, lead scoring, and campaign optimization.

Business model

SaaS

Target market

Enterprise

What they offer

  • Lead Management

    End-to-end lead capture, scoring, nurturing, and routing to align marketing and sales teams

  • Email Marketing

    Drag-and-drop email builder with dynamic content, A/B testing, and deliverability optimization

  • Account-Based Marketing (ABM)

    Tools to identify, target, and engage high-value accounts with personalized campaigns

  • Marketing Analytics & Attribution

    Multi-touch attribution, revenue cycle analytics, and campaign performance dashboards

  • Engagement Studio

    Visual campaign builder for designing complex, automated nurture programs across channels

  • Predictive Content

    AI-powered content recommendations using Adobe Sensei to personalize web and email experiences

  • Sales Insight

    CRM-embedded module giving sales reps visibility into prospect engagement and lead intelligence

  • Web Personalization

    Real-time website personalization based on visitor behavior, firmographics, and intent data

  • Mobile Marketing

    In-app messaging, push notifications, and SMS capabilities for mobile engagement

  • Social Marketing

    Social media listening, publishing, and paid social integration for B2B campaigns

Key features

Advanced lead scoring and lifecycle managementMulti-channel campaign automation (email, web, mobile, social)Account-based marketing (ABM) capabilitiesAI-powered predictive content and lead scoring via Adobe SenseiDeep CRM integrations (Salesforce, Microsoft Dynamics)Revenue attribution and ROI reportingEngagement Studio visual workflow builderDynamic content personalizationNative integration with Adobe Experience CloudRobust API and webhook support

Use cases

B2B demand generation and lead nurturingAccount-based marketing campaignsMulti-channel customer journey orchestrationSales and marketing alignment via lead scoring and routingEvent marketing and webinar managementCustomer retention and upsell/cross-sell programsPartner and channel marketing automationRevenue attribution and marketing ROI measurement

Customer segments

Enterprise B2B technology companiesFinancial services and bankingHealthcare and life sciencesManufacturing and industrialProfessional services firmsMid-market B2B organizations with complex sales cycles

Tech & specs

Technology stack

Adobe Sensei (AI/ML)Adobe Experience Platform (AEP)REST APIJavaScript (Munchkin tracking)WebhooksSOAP API (legacy)Adobe Analytics integrationAdobe Real-Time CDP integration

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (with BAA)Privacy ShieldFedRAMP (via Adobe)

Deployment

Cloud

API

Yes

Explore further

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