Adobe Experience Platform
AEP unifies real-time customer data from any source into actionable profiles, enabling enterprises to deliver personalized experiences at scale across every channel while maintaining data governance and compliance.
Last updated Sep 1, 2026 by ATDb automated enrichment
At a glance
- Employees
- 10001+
- Revenue
- Part of Adobe Inc. (~$21B+ annual revenue)
- Stock
- ADBE
About
A leading enterprise CDP and data foundation platform, tightly integrated within the Adobe Experience Cloud ecosystem and widely adopted by global Fortune 500 brands
Adobe Experience Platform (AEP) is the foundational data layer of Adobe's Experience Cloud suite, designed to collect, standardize, and activate customer data in real time across all channels. Built on an open and extensible architecture, AEP ingests data from virtually any source — online, offline, CRM, IoT, and more — and unifies it into persistent, real-time customer profiles using the Experience Data Model (XDM) schema. This enables brands to deliver consistent, personalized experiences at scale across web, mobile, email, advertising, and in-store touchpoints. As a product of Adobe Inc., AEP sits at the intersection of customer data platforms (CDPs), data management platforms (DMPs), and identity resolution technologies. It powers several downstream Adobe applications including Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Customer Journey Analytics, and Adobe Target. Its AI and machine learning layer, Adobe Sensei, provides predictive scoring, audience segmentation, and next-best-action recommendations, making it one of the most analytically sophisticated CDPs on the market. In the AdTech and MarTech ecosystem, AEP competes directly with Salesforce Data Cloud, Google Customer Data Platform, and Twilio Segment, among others. Its deep integration with the broader Adobe Experience Cloud stack — including Adobe Analytics, Adobe Audience Manager, and Adobe Campaign — gives it a significant advantage among enterprises already invested in the Adobe ecosystem. AEP is widely adopted by Fortune 500 companies across retail, financial services, media, travel, and healthcare verticals seeking to consolidate customer data and drive measurable ROI from personalization initiatives.
Business model
SaaS
Target market
Enterprise
What they offer
Real-Time Customer Profile
Unified, persistent customer profiles built from streaming and batch data ingested across all sources in real time
Adobe Real-Time CDP
Built on AEP, enables real-time audience segmentation and activation to paid media, email, and other channels
Adobe Journey Optimizer
Orchestrates personalized customer journeys across email, push, SMS, web, and in-app channels
Adobe Customer Journey Analytics
Cross-channel analytics tool that connects online and offline data for comprehensive journey insights
Data Ingestion & ETL
Supports batch and streaming data ingestion from CRM, analytics, advertising, and third-party sources via connectors and APIs
Identity Service
Resolves and links customer identities across devices and channels into a unified identity graph
Data Governance & Privacy
Policy-based data usage labeling, enforcement, and consent management to ensure regulatory compliance
Adobe Sensei AI/ML
Embedded AI layer providing predictive audience scoring, propensity modeling, and next-best-action recommendations
Segmentation Engine
Flexible, real-time audience segmentation using rule-based and AI-driven criteria across unified profiles
Destinations
Pre-built connectors to activate audiences to advertising platforms, email ESPs, CRMs, and data warehouses
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2018 · Founded