Adobe Experience Platform
AEP unifies real-time customer data from every source into a single, actionable profile, enabling enterprises to deliver personalized experiences at scale across all channels and touchpoints.
Last updated Jul 1, 2026 by ATDb automated enrichment · Connections updated Jul 15, 2026
At a glance
- Employees
- 10001+
- Revenue
- $5B+ (as part of Adobe Experience Cloud segment)
- Stock
- ADBE
About
A leading enterprise Customer Data Platform, positioned as the data foundation for Adobe Experience Cloud and competing at the top tier of the CDP market alongside Salesforce Data Cloud and other enterprise-grade platforms.
Adobe Experience Platform (AEP) is Adobe's flagship enterprise data foundation, designed to collect, standardize, and activate customer data in real time across all channels. Built on an open and extensible architecture, AEP ingests data from virtually any source — online, offline, CRM, IoT, and more — and unifies it into persistent, real-time customer profiles using the Experience Data Model (XDM) schema. This unified profile layer serves as the backbone for Adobe's suite of Experience Cloud applications, enabling brands to deliver consistent, personalized experiences at scale. AEP sits at the intersection of customer data platforms (CDPs), data management platforms (DMPs), and AI-driven personalization engines. Its native integrations with Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Analytics, and Adobe Target make it a central hub for enterprise marketing and customer experience operations. The platform also supports third-party integrations through a rich ecosystem of connectors and APIs, allowing enterprises to extend AEP into their existing data infrastructure, including cloud data warehouses like Snowflake and Databricks. In the AdTech and MarTech ecosystem, AEP is widely regarded as one of the most comprehensive and scalable CDPs available, competing directly with Salesforce Data Cloud, SAP Customer Data Platform, and independent CDPs like Treasure Data and Tealium. Adobe's deep heritage in creative, analytics, and marketing software — combined with AEP's AI capabilities via Adobe Sensei — gives it a strong competitive position among large enterprises seeking an end-to-end customer experience stack. AEP is a core component of Adobe Experience Cloud, which generated over $5 billion in annual revenue for Adobe Inc.
Business model
SaaS
Target market
Enterprise
What they offer
Real-Time Customer Profile
Unified, persistent customer profiles built from data ingested across all channels, updated in real time for immediate activation.
Adobe Real-Time CDP
Built on AEP, this application unifies known and unknown customer data to create trusted profiles for cross-channel activation and audience segmentation.
Data Ingestion
Batch and streaming data ingestion pipelines supporting hundreds of sources including CRM, analytics, e-commerce, and IoT systems.
Experience Data Model (XDM)
An open and extensible data schema standard that normalizes customer data for interoperability across Adobe and third-party applications.
Identity Service
Cross-device and cross-channel identity resolution that stitches together fragmented customer identifiers into a unified identity graph.
Adobe Journey Optimizer
Built on AEP, enables brands to orchestrate and deliver personalized customer journeys across email, push, SMS, web, and in-app channels.
Query Service
SQL-based ad hoc query interface allowing data analysts to explore and analyze data stored in AEP's data lake.
Data Governance & Privacy
Policy enforcement and data usage labeling tools to ensure compliance with GDPR, CCPA, and other privacy regulations.
Adobe Sensei AI/ML
Embedded AI and machine learning capabilities for predictive scoring, propensity modeling, and intelligent audience segmentation.
Destinations
Pre-built connectors to activate audience segments and profile data to advertising platforms, email tools, and other downstream systems.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2018 · Founded