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Adobe Experience Platform

Adobe Experience Platform

Customer Data PlatformProduct· part of Adobe Experience Cloudadobe.com

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 16, 2026

Founded
2018
HQ
San Jose, California, United States
Parent
Adobe Experience Cloud
Connections
94

AI-drafted from public sources5 sources cited

At a glance

Employees
10000+
Revenue
Part of Adobe's Digital Experience segment (~$5B+ annually)
Stock
ADBE
65integrations14competitors2corporate family11partners
Customer Data PlatformMarketing CloudIdentity Resolution

About

A leading enterprise CDP and data foundation platform, tightly integrated with Adobe Experience Cloud and positioned as a premium solution for large-scale digital experience management.

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments. It consolidates customer purchasing, browsing, and engagement behaviors in one place, feeding that data into Adobe Experience Cloud applications such as Adobe Analytics, Adobe Target, and Adobe Experience Manager. Marketers and businesses can collect, organize, and analyze raw customer data to build more personalized marketing strategies, with access to agentic AI and machine learning tools to automate workflows. The platform works against data silos by ensuring data is collected, managed, and shared centrally, with the ability to route that data to linked applications like Adobe Target and Adobe Analytics. In the retail media space, Kevel's native Adobe Experience Platform destination enables retailers, marketplaces, and commerce media platforms to activate first-party audience data in real time for retail media campaigns, bridging customer insights and ad decisioning by connecting CDP profiles directly to ad serving infrastructure. Source 1: rightpoint.com — What is Adobe Experience Platform? Source 2: kevel.com — Kevel Launches Adobe Experience Platform Destination ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Real-Time Customer Profile

    Unified, persistent customer profiles built from streaming and batch data ingested across all touchpoints.

  • Adobe Real-Time CDP

    Built on AEP, enables real-time audience segmentation and activation to advertising and marketing destinations.

  • Adobe Journey Optimizer

    Orchestrates personalized customer journeys across email, push, SMS, and in-app channels using AEP profile data.

  • Customer Journey Analytics

    Cross-channel analytics tool that connects online and offline data for journey-level reporting and insights.

  • Data Ingestion & ETL

    Batch and streaming data ingestion pipelines supporting hundreds of connectors and the XDM schema standard.

  • Data Governance & Privacy

    Built-in consent management, data usage labeling, and policy enforcement to support GDPR, CCPA, and other regulations.

  • Adobe Sensei AI/ML

    AI layer providing predictive audience scoring, propensity models, and next-best-action recommendations.

  • Destinations

    Pre-built integrations to activate audiences to advertising platforms, email tools, and other marketing destinations.

Key features

Real-time customer profile unification across online and offline dataExperience Data Model (XDM) for standardized data schemaStreaming and batch data ingestionBuilt-in data governance, consent, and privacy controlsAI/ML-powered audience segmentation and propensity scoringNative integration with Adobe Experience Cloud applicationsAudience activation to 500+ advertising and marketing destinationsIdentity resolution and cross-device graph

Use cases

Real-time audience segmentation and activation for paid media campaignsCross-channel personalization across web, mobile, email, and in-storeCustomer journey orchestration and next-best-action decisioningSuppression of known customers from acquisition advertisingLookalike audience creation for digital advertisingPrivacy-compliant first-party data activation post-cookie deprecationCustomer lifetime value modeling and churn predictionUnified customer analytics across online and offline touchpoints

Customer segments

Enterprise retail and e-commerce brandsFinancial services and banking institutionsHealthcare and life sciences organizationsTravel and hospitality companiesTelecommunications providersMedia and entertainment companiesB2B technology enterprises

Tech & specs

Technology stack

Apache Kafka (streaming ingestion)Apache Spark (batch processing)Experience Data Model (XDM) schemaRESTful APIs and GraphQLAdobe Sensei (AI/ML)Cloud-native microservices architectureAmazon Web Services (cloud infrastructure)

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAAISO 27001FedRAMPPDPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
Connection details
See alternatives to Adobe Experience Platform See integrations with Adobe Experience Platform (65) See Adobe Experience Platform’s partners (11)

Explore further

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