Hightouch

Market leader in reverse ETL and composable CDP category

Hightouch is a leading Composable Customer Data Platform (CDP) and reverse ETL platform founded in 2018 that enables companies to activate their data warehouse as a customer data platform. The company pioneered the reverse ETL category, which allows businesses to sync data from cloud data warehouses like Snowflake, BigQuery, Databricks, and Redshift to over 200 downstream business tools including marketing automation platforms, CRMs, advertising platforms, and analytics tools. This approach eliminates data silos and enables real-time personalization and operational efficiency. Hightouch has established itself as a critical infrastructure layer in the modern data stack, positioning between data warehouses and operational tools. The platform serves as a bridge that democratizes data access across organizations, allowing marketing, sales, and customer success teams to leverage centralized data without engineering bottlenecks. With significant venture backing and rapid growth, Hightouch has become a key player in the customer data infrastructure space, competing with both traditional CDPs and emerging reverse ETL solutions. The company's no-code interface and extensive integration ecosystem have made it particularly attractive to data-driven enterprises seeking to operationalize their data investments.