Marketing Automation

Optmyzr is a paid search management and automation company, founded in 2013 by a former Google employee, that serves more than 50,000 PPC professionals overseeing in excess of $2 billion in annual ad spend across Google Ads, Microsoft Ads, and Amazon Advertising.

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.

Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns.

ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses.

Adobe Campaign is a marketing automation platform that enables users to plan, create, and manage customer communications across multiple channels.

Adobe Journey Optimizer is a customer journey and engagement platform built natively on Adobe Experience Platform, whose core capabilities include real-time customer profiling, event-triggered journeys, audience-based campaign orchestration, offer decisioning, and cross-channel message delivery.

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.

Celtra is a creative operating system for modern advertising that helps enterprise businesses unlock advertising performance through AI-powered creation, performance-driven optimization, and seamless media activation, turning creative from an operational bottleneck into a scalable driver of advertising effectiveness across channels.

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Constant Contact is a digital marketing and automation platform serving small businesses and nonprofits globally.

Epsilon is a marketing technology firm acquired by Publicis Groupe in 2019, now operating as a central pillar of that global network with more than 8,000 employees across over 40 offices worldwide.

ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.

Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...

Enterprise marketing cloud platform offering email marketing, marketing automation, and customer journey orchestration capabilities.

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campaign analytics.

Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before being acquired by Upland Software in 2016.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Platform layer underlying Adobe Brand Concierge and all Adobe AI agents. Launched March 2025. The agentic-AI infrastructure for Adobe Experience Cloud.

Pre-built Agentforce skill set for marketers (campaign brief, audience segmentation, email/SMS content, journey building, campaign summary). Includes Campaign Optimizer for full-lifecycle automation. Part of the Agentforce 360 platform family.

Albert is an enterprise-grade AI-powered marketing platform that functions as an autonomous digital marketer, revolutionizing multi-channel campaign management through advanced machine learning and artificial intelligence. The platform autonomously executes, optimizes, and scales marketing campaigns across paid search, social media, programmatic display, and other digital channels with minimal human intervention. Albert's self-learning technology continuously analyzes massive datasets to iden...

Adgistics is a specialized enterprise software provider focused on brand management and marketing resource management (MRM) solutions for organizations with distributed marketing operations. The platform serves as a centralized hub enabling marketing teams to manage brand assets, orchestrate multi-channel campaigns, automate workflow approvals, and enforce brand compliance across complex organizational structures including franchisees, dealers, regional offices, and multiple locations. By con...

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Barilliance is an eCommerce personalization platform that helps online retailers boost conversions through behavioral targeting, cart abandonment recovery, and real-time product recommendations.

Benchmark Email is a comprehensive email marketing service provider offering tools for businesses to create, send, and track email campaigns. It provides features like marketing automation, landing page builders, and surveys, aiming to help users engage their audience and drive growth.

Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.

Brandnew IO is an AI-powered platform that automates and optimizes digital advertising campaigns across various channels. It helps businesses create high-performing ads quickly and efficiently using artificial intelligence and data-driven insights.

Campaign Monitor is an email marketing platform offering intuitive drag-and-drop tools, automation, and analytics to help businesses create and send professional campaigns at scale.

Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.

Marketing automation platform specializing in cart abandonment recovery and multi-channel customer engagement for e-commerce businesses.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.

Growmatik is an AI-powered marketing automation platform specifically designed for WordPress websites. It enables businesses to personalize their website content, emails, and pop-ups in real-time based on individual user behavior, aiming to boost conversions and engagement.

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app messaging, and lifecycle automation — acquired by CleverTap in 2022.

Movable Ink is an AdTech Platform that enables personalized and dynamic email marketing campaigns.

Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.

Airtable is a low-code platform that combines the flexibility of a spreadsheet with the power of a database, enabling users to build collaborative applications. It allows teams to organize information, manage projects, and automate workflows without extensive coding knowledge, serving various use cases from content calendars to CRM.

Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.

Cloud-based integration platform that connects business applications and automates workflows without coding, enabling data synchronization across marketing, sales, and productivity tools.

Bonsai is an AI-powered marketing platform designed to help modern businesses streamline content creation and optimize campaign performance through advanced artificial intelligence and machine learning technologies. The platform addresses critical challenges in today's digital marketing landscape, including delivering personalized customer experiences at scale across fragmented channels, managing diverse customer segments, and meeting increasing consumer demands for customization. By automati...

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and businesses to create conversational chatbots for messaging platforms.

Botpress is an open-source conversational AI platform that empowers developers and businesses to build, deploy, and manage AI-powered chatbots and virtual assistants. It provides a flexible and extensible framework for creating sophisticated conversational experiences across various channels, focusing on developer-friendly tools and a robust NLU engine. The platform supports both self-hosted and cloud-based deployments.

Chili Piper is a SaaS platform that automates meeting scheduling and lead routing for B2B sales teams, helping companies convert inbound leads faster.

ClickUp is a leading provider of workflow automation and project management solutions designed to consolidate multiple productivity tools into a single, unified platform. The company has established itself as a comprehensive work management solution that enables teams to plan, organize, and collaborate on projects with enhanced efficiency. ClickUp's platform addresses the common challenge of tool fragmentation in modern workplaces by offering an all-in-one solution that combines task manageme...