Marketing Automation

Epsilon is a global marketing technology company specializing in data-driven marketing, customer insights, and personalized advertising solutions for enterprise brands.

Optmyzr is a leading provider of pay-per-click (PPC) management software solutions that serves as critical infrastructure in the digital advertising technology ecosystem. The company has developed a comprehensive suite of automation and optimization tools that enable digital marketing professionals to streamline their advertising operations across major platforms including Google Ads, Microsoft Advertising, and Amazon Ads. The platform leverages advanced algorithms and machine learning capabi...

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help businesses grow their customer relationships and drive sales.

Adobe Campaign is an enterprise cross-channel campaign management platform that enables marketers to orchestrate personalized customer experiences across email, mobile, social, and offline channels.

Real-time omnichannel journey orchestration application built natively on Adobe Experience Platform (AEP). One of four flagship AEP apps. Has a B2B Edition for account-based marketing flows.

Assembly is the global media agency under Stagwell Inc., formed by merging Assembly + ForwardPMX into a single integrated media-buying and planning network. ~1,900 employees across 30+ offices in 20+ countries. Distinct from Assembly Industries (the Advent-backed e-commerce software platform that acquired Pacvue in 2021) despite the shared brand name.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Celtra is a leading advertising technology company that provides a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across multiple channels and devices.

Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships with consumers through data, messaging, and personalization.

Email marketing and digital marketing platform designed for small businesses and nonprofits to manage campaigns, social media, and customer relationships.

Cloud-based digital marketing automation platform acquired by Salesforce in July 2013 for $2.5B and rebranded as the foundation of Salesforce Marketing Cloud. Pre-acquisition, ExactTarget was a publicly traded SaaS company (NYSE: ET) leading email + cross-channel marketing. Brand retired post-acquisition.

Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...

Enterprise marketing cloud platform offering email marketing, marketing automation, and customer journey orchestration capabilities.

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campaign analytics.

Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before being acquired by Upland Software in 2016.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Platform layer underlying Adobe Brand Concierge and all Adobe AI agents. Launched March 2025. The agentic-AI infrastructure for Adobe Experience Cloud.

Pre-built Agentforce skill set for marketers (campaign brief, audience segmentation, email/SMS content, journey building, campaign summary). Includes Campaign Optimizer for full-lifecycle automation. Part of the Agentforce 360 platform family.

Albert is an enterprise-grade AI-powered marketing platform that functions as an autonomous digital marketer, revolutionizing multi-channel campaign management through advanced machine learning and artificial intelligence. The platform autonomously executes, optimizes, and scales marketing campaigns across paid search, social media, programmatic display, and other digital channels with minimal human intervention. Albert's self-learning technology continuously analyzes massive datasets to iden...

Adgistics is a specialized enterprise software provider focused on brand management and marketing resource management (MRM) solutions for organizations with distributed marketing operations. The platform serves as a centralized hub enabling marketing teams to manage brand assets, orchestrate multi-channel campaigns, automate workflow approvals, and enforce brand compliance across complex organizational structures including franchisees, dealers, regional offices, and multiple locations. By con...

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Benchmark Email is a comprehensive email marketing service provider offering tools for businesses to create, send, and track email campaigns. It provides features like marketing automation, landing page builders, and surveys, aiming to help users engage their audience and drive growth.

Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.

Brandnew IO is an AI-powered platform that automates and optimizes digital advertising campaigns across various channels. It helps businesses create high-performing ads quickly and efficiently using artificial intelligence and data-driven insights.

Campaign Monitor is an email marketing platform offering intuitive drag-and-drop tools, automation, and analytics to help businesses create and send professional campaigns at scale.

Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.

Marketing automation platform specializing in cart abandonment recovery and multi-channel customer engagement for e-commerce businesses.

ChurnZero is a leading Customer Success platform designed for subscription businesses to combat churn and drive growth. It provides a comprehensive suite of tools that enable customer success teams to understand customer health, automate personalized experiences, and engage proactively. The platform helps businesses manage the entire customer lifecycle, from onboarding to renewal, ensuring customers achieve value from their products.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Convertcart is an AI-powered e-commerce personalization platform designed to help online businesses optimize their conversion rates and increase revenue. It offers a comprehensive suite of tools, including product recommendations, abandoned cart recovery, and customer segmentation, to deliver highly tailored shopping experiences.

Growmatik is an AI-powered marketing automation platform specifically designed for WordPress websites. It enables businesses to personalize their website content, emails, and pop-ups in real-time based on individual user behavior, aiming to boost conversions and engagement.

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app messaging, and lifecycle automation — acquired by CleverTap in 2022.

Movable Ink is an AdTech Platform that enables personalized and dynamic email marketing campaigns.

Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.

Airtable is a low-code platform that combines the flexibility of a spreadsheet with the power of a database, enabling users to build collaborative applications. It allows teams to organize information, manage projects, and automate workflows without extensive coding knowledge, serving various use cases from content calendars to CRM.

Amazon Lex is AWS's fully managed AI service for building conversational interfaces using the same deep learning technologies that power Amazon Alexa.

Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.

Cloud-based integration platform that connects business applications and automates workflows without coding, enabling data synchronization across marketing, sales, and productivity tools.

Barilliance is an eCommerce personalization platform that helps online retailers boost conversions through behavioral targeting, cart abandonment recovery, and real-time product recommendations.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Bonsai is an AI-powered marketing platform designed to help modern businesses streamline content creation and optimize campaign performance through advanced artificial intelligence and machine learning technologies. The platform addresses critical challenges in today's digital marketing landscape, including delivering personalized customer experiences at scale across fragmented channels, managing diverse customer segments, and meeting increasing consumer demands for customization. By automati...

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and businesses to create conversational chatbots for messaging platforms.