Mailigen

Mid-tier email marketing automation provider focused on cost-effective solutions for SMBs

Mailigen, acquired by Pipedrive in March 2020, was an email marketing automation platform that offered businesses and marketing agencies tools for creating, managing, and analyzing email campaigns. The platform provided features including drag-and-drop email builders, list management, segmentation capabilities, autoresponders, A/B testing, and detailed analytics. Mailigen positioned itself as a cost-effective alternative to larger email marketing platforms, with particular strength in serving small to medium-sized businesses and digital marketing agencies. The platform supported multi-language campaigns and served customers across multiple countries. Founded in 2010 and headquartered in Riga, Latvia, Mailigen operated as an independent email marketing platform until its acquisition by Pipedrive in March 2020 — Pipedrive's first acquisition in the company's history. The deal brought email marketing automation capabilities into Pipedrive's CRM platform, enabling Pipedrive customers to access lead generation and customer nurturing tools alongside their sales pipeline management. Following the acquisition, Mailigen's founder Janis Rozenblats continued to lead the email marketing operations from Riga, which became a fifth development hub for Pipedrive. The Mailigen brand and product were subsequently integrated into Pipedrive's broader platform rather than continuing as a standalone offering.