Mailigen

Regional email marketing platform focused on European SMBs, acquired by Omnisend in 2020

Mailigen was an email marketing and marketing automation platform founded in Latvia that provided comprehensive digital communication tools for businesses. The platform offered email campaign management, SMS marketing capabilities, automation workflows, landing pages, and survey tools designed to help small and medium-sized businesses streamline their marketing communications. Mailigen positioned itself as an affordable, user-friendly alternative to larger email marketing platforms, with a particular focus on the European market and GDPR compliance. In 2020, Mailigen was acquired by Omnisend, a leading e-commerce marketing automation platform. The acquisition allowed Omnisend to expand its market presence and integrate Mailigen's customer base and technology into its broader e-commerce-focused marketing automation suite. Following the acquisition, Mailigen's operations were gradually integrated into Omnisend's platform, with existing customers being transitioned to Omnisend's services.