Affordable, GDPR-compliant email marketing and automation platform designed for small and medium-sized businesses seeking comprehensive multi-channel communication tools.
Last updated Feb 8, 2026
Regional email marketing platform focused on European SMBs, acquired by Omnisend in 2020
Mailigen was an email marketing and marketing automation platform founded in Latvia that provided comprehensive digital communication tools for businesses. The platform offered email campaign management, SMS marketing capabilities, automation workflows, landing pages, and survey tools designed to help small and medium-sized businesses streamline their marketing communications. Mailigen positioned itself as an affordable, user-friendly alternative to larger email marketing platforms, with a particular focus on the European market and GDPR compliance. In 2020, Mailigen was acquired by Omnisend, a leading e-commerce marketing automation platform. The acquisition allowed Omnisend to expand its market presence and integrate Mailigen's customer base and technology into its broader e-commerce-focused marketing automation suite. Following the acquisition, Mailigen's operations were gradually integrated into Omnisend's platform, with existing customers being transitioned to Omnisend's services.
Drag-and-drop email builder with templates for creating and sending email campaigns
Workflow automation for triggered emails and customer journey mapping
SMS campaign creation and delivery for mobile marketing
Landing page builder for lead generation and campaign-specific pages
Survey and form creation tools for collecting customer feedback and data
Contact segmentation and list management capabilities