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Marketing Platforms represent a broad category of software solutions designed to help businesses plan, execute, and optimize their marketing activities across multiple channels and touchpoints. These platforms address fundamental business challenges including customer acquisition, engagement, retention, and revenue generation. The category encompasses diverse tools ranging from website builders and content management systems to marketing automation, CRM, contact center solutions, and digital experience platforms. By consolidating marketing functions—such as email campaigns, social media management, content creation, e-commerce, analytics, and customer communications—these platforms enable organizations to operate more efficiently, maintain brand consistency, and deliver personalized experiences at scale. The underlying value proposition centers on reducing operational friction, improving data visibility, and enabling teams to make more informed decisions about their marketing investments. Within the broader AdTech ecosystem, Marketing Platforms serve as critical infrastructure that bridges customer acquisition with customer retention and lifetime value optimization. While some AdTech solutions focus narrowly on ad buying, placement, or measurement, Marketing Platforms take a more holistic view of the customer journey, integrating paid media capabilities with owned and earned channels. This positioning makes them essential for brands seeking to move beyond last-click attribution and develop more sophisticated, omnichannel marketing strategies. Additionally, these platforms often function as data aggregators, collecting first-party customer information that becomes increasingly valuable as third-party cookies deprecate. Their role in the ecosystem has expanded as marketers demand more integrated solutions that reduce vendor fragmentation and provide unified customer views. Current dynamics within the category reflect several notable trends. There is a clear consolidation toward comprehensive Digital Experience Platforms that combine content management, marketing automation, and customer data capabilities—evident in companies like Magnolia, Kentico, and Jahia. Simultaneously, specialized solutions continue to thrive by serving specific use cases or customer segments, as demonstrated by SproutVideo's focus on video marketing and Talkdesk's emphasis on AI-powered customer service integration. The category also shows increasing emphasis on personalization, AI-driven automation, and omnichannel delivery as competitive differentiators. Finally, the presence of both enterprise-grade platforms and SMB-focused solutions indicates a market that remains segmented by company size and sophistication, with different vendors optimizing for different buyer personas and implementation complexities.
Programmatic Advertising Platform
Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.
Email Marketing & Marketing Automation
Constant Contact is an email marketing and online marketing platform that helps small businesses and nonprofits connect with their customers and supporters. It offers a range of tools for creating and sending email newsletters, managing email lists, and tracking campaign performance.
Search Advertising, Display Advertising, Video Advertising
Google Ads is an online advertising platform developed by Google, where advertisers can display their products and services to potential customers.
Digital Audio Advertising
Spotify Ad Studio is Spotify's self-service advertising platform that allows businesses to create and run audio and video ads on the Spotify platform.
Audio Streaming & Digital Advertising Technology (AdTech)
Spotify Technology is a global leader in audio streaming services, fundamentally transforming how millions of people discover, consume, and engage with music and podcasts worldwide. Founded in 2006 and headquartered in Stockholm, Sweden, the company has grown to serve over 489 million monthly active users across more than 180 markets, offering access to an extensive catalog of millions of songs, podcasts, and audio content. The platform combines sophisticated recommendation algorithms, person...
Marketing and Sales Technology
6sense is an AI-powered B2B platform that helps sales and marketing teams identify and engage with anonymous buyers across multiple channels. Their platform uses machine learning and predictive analytics to uncover hidden buyer intent and provide actionable insights.
Social Media
Facebook is a social media and technology company that operates the popular social networking platform, Facebook. It also owns other digital products and services such as Instagram, WhatsApp, and Oculus VR.
Fintech Events & Research
Finovate is a leading fintech conference and research platform that showcases the latest innovations in financial technology. It provides a platform for fintech companies to demonstrate their products and services to a global audience of financial industry professionals.
Digital Advertising Technology & Analytics
Google Marketing Platform (GMP) is an integrated suite of digital advertising and analytics tools that helps enterprises manage, optimize, and measure their digital marketing campaigns. Originally known as DoubleClick before Google's acquisition, GMP has evolved into a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features.
Media Agency Network
Havas Media is a global media agency network that provides integrated media solutions, including digital, social, and traditional advertising, to clients across various industries.
Influencer Marketing Platform
Klear is a leading influencer marketing platform that helps brands find, vet, and collaborate with the right influencers for their campaigns.
Marketing Technology - Account-Based Marketing & B2B Demand Generation
Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...
Search Advertising and Digital Platform
Naver is a leading internet company in South Korea, providing a wide range of services including search, e-commerce, messaging, and content platforms. It is one of the largest tech companies in the country.
Digital Experience Platform / Experimentation & Optimization
Optimizely is a leading digital experience platform that empowers businesses to create and deliver personalized experiences across web, mobile, and connected devices. It enables companies to experiment, personalize, and optimize their digital experiences to drive better business outcomes.
Partner Relationship Management (PRM) / Partner Ecosystem Management / B2B SaaS
PartnerStack is a leading B2B SaaS platform specializing in partner ecosystem management (PRM), providing technology companies with comprehensive infrastructure to build, manage, and scale their partner programs. The platform addresses the complex operational challenges of managing indirect sales channels, including resellers, affiliates, referral partners, and technology integrations. PartnerStack's solution automates critical partnership workflows such as partner recruitment, onboarding, tr...
Customer Data Platform (CDP) / Marketing Technology
Redpoint Global is a technology company that provides customer experience management solutions to enterprises across various industries.
Account-Based Marketing (ABM) Platform
RollWorks is a B2B account-based marketing and sales platform that helps companies identify, engage, and convert their best-fit customers. It offers a suite of tools for account-based advertising, website personalization, and sales intelligence.
Sales Enablement / MarTech
Seismic is a leading sales enablement and marketing software platform that helps organizations deliver engaging, relevant content to their customers and prospects. The platform provides tools for content management, sales engagement, and analytics.
Digital Advertising / Social Media Marketing
TikTok Ads Manager is a comprehensive self-service advertising platform operated by ByteDance, designed to enable businesses, brands, and content creators to leverage TikTok's massive global user base for marketing purposes. The platform provides end-to-end campaign management capabilities, allowing advertisers to create engaging video ads, define precise audience targeting parameters, set bidding strategies, and monitor campaign performance through detailed analytics dashboards. As TikTok ha...
Video Marketing Platform
Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...
Marketing Technology / Customer Data Platform
Zeta Global is a leading cloud-based marketing technology and data analytics company that helps brands acquire, grow, and retain customers.
Affinity is a relationship intelligence platform designed to help dealmakers find, manage, and close more deals. It leverages AI to automatically capture and analyze network data, providing valuable insights into relationships and deal flow for private equity, venture capital, and M&A firms.
Airtable is a low-code platform that combines the flexibility of a spreadsheet with the power of a database, enabling users to build collaborative applications. It allows teams to organize information, manage projects, and automate workflows without extensive coding knowledge, serving various use cases from content calendars to CRM.
Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.
Marketing Technology (MarTech) - Marketing Resource Management & Digital Asset Management
Aprimo is an enterprise software provider specializing in marketing resource management (MRM) and digital asset management (DAM) solutions designed for global organizations with complex marketing operations. The company's cloud-based platform integrates marketing planning, workflow automation, financial management, and digital asset management into a unified system that enables enterprises to optimize their marketing operations and content lifecycle management. Aprimo serves clients across di...
Software, Internet
Automattic is the company behind WordPress.com, the world's largest open-source content management system and blogging platform. They also develop other popular digital products and services.
Sales Enablement Software / Enterprise SaaS
Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...
Marketing Technology - Customer Data Platform & Marketing Automation
Blueshift is a SmartHub CDP (Customer Data Platform) that provides AI-powered customer engagement and marketing automation solutions. The platform enables brands to unify customer data, predict customer behavior, and deliver personalized omnichannel experiences at scale. Blueshift combines customer data infrastructure with predictive intelligence and cross-channel orchestration to help marketers drive revenue growth through data-driven personalization. The company serves mid-market to enterp...
Enterprise Content Management Systems (CMS) / Digital Experience Platforms
Brightspot is an enterprise-grade content management system (CMS) provider that delivers sophisticated content management solutions tailored for brands, publishers, and digital enterprises with complex content requirements. The platform enables organizations to create, manage, and distribute content at scale across multiple channels, combining robust content management capabilities with advanced workflow automation, personalization features, and multi-channel distribution tools. Brightspot su...
Digital Marketing Technology / AdTech / MarTech
Conversant is a digital marketing technology company specializing in personalized advertising solutions powered by advanced predictive analytics and audience intelligence. Operating at the intersection of data science and digital advertising, the company leverages sophisticated machine learning algorithms to transform consumer data into actionable marketing insights. By combining first-party and third-party data sources, Conversant enables brands and advertisers to deliver highly targeted, re...
Marketing Technology / Customer Engagement Platform
Cordial is a customer engagement platform that helps brands create highly personalized experiences across various channels like email, SMS, and mobile push. It unifies customer data, automates messaging, and enables real-time personalization to drive stronger customer relationships and business growth.
Creatio is a global vendor of a no-code platform for process automation and CRM. It empowers businesses to automate workflows, manage customer relationships, and accelerate digital transformation with a focus on business agility and freedom to own their automation.
Content Marketing Technology
Curata is a content marketing platform that helps businesses create, curate, and distribute high-quality content. It offers tools for content discovery, organization, and publishing, aiming to improve content marketing ROI. The platform focuses on streamlining the content creation workflow and enhancing content performance.
Account-Based Marketing (ABM) / B2B Marketing Technology
Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.
Conversational AI / Customer Engagement
Dialogflow is Google's enterprise-grade natural language understanding (NLU) platform that empowers developers and businesses to design and integrate conversational user interfaces into mobile apps, web applications, devices, bots, and interactive voice response systems. As part of the Google Cloud AI portfolio, Dialogflow leverages Google's advanced machine learning capabilities and decades of language processing expertise to enable natural, human-like interactions across multiple channels a...
Drupal is a free and open-source content management system (CMS) framework written in PHP. It provides a robust platform for building a wide range of websites, from personal blogs to large enterprise applications, emphasizing flexibility, modularity, and a strong community.
Dynamic Yield is a leading AI-powered personalization and experience optimization platform. It enables businesses to deliver individualized digital experiences across web, mobile apps, and email, helping to increase revenue and customer loyalty. The platform uses advanced machine learning to segment users and recommend relevant content, products, and offers in real-time.
Digital Experience Platform / MarTech
Episerver is a prominent digital experience platform (DXP) provider that enables enterprises and mid-market organizations to deliver personalized, omnichannel customer experiences across multiple digital touchpoints. The platform integrates content management system (CMS), digital commerce, and marketing automation capabilities into a unified solution, allowing brands to create, manage, and optimize digital experiences for web, mobile, and emerging channels. With a focus on both B2B and B2C b...
Content Experience Platform / Marketing Technology
Foleon is a content creation platform designed to empower marketing and communications teams to produce interactive, engaging digital content without requiring technical expertise or design skills. The platform specializes in transforming static content into dynamic, mobile-responsive experiences including digital magazines, interactive brochures, product catalogs, annual reports, and content hubs. Through its intuitive drag-and-drop interface, Foleon enables users to create professionally de...
Customer Experience & Contact Center Solutions
Genesys is a leading global provider of customer experience (CX) and contact center solutions, specializing in cloud-based and hybrid platforms that enable enterprises to orchestrate seamless, omnichannel customer journeys. The company's comprehensive suite integrates voice, digital messaging, email, social media, and chat capabilities into a unified experience management system, empowering organizations to deliver consistent and personalized customer interactions across all touchpoints. Gene...
Sales Enablement / Revenue Technology
Highspot is a sales enablement platform that helps companies improve sales performance by empowering sales teams with the content, guidance, and training they need to engage buyers effectively. It combines content management, sales playbooks, training & coaching, and analytics into a single platform to drive consistent sales execution and achieve revenue goals.
Video Marketing Software / Sales Enablement
Hippo Video is a comprehensive video creation and marketing platform designed to help businesses leverage video content for sales, marketing, and customer support. The platform enables users to create, edit, personalize, and distribute video content at scale without requiring advanced technical skills. Founded to address the growing demand for video communication in business contexts, Hippo Video provides tools for screen recording, video editing, personalized video messaging, and video analy...
Marketing Automation & CRM
Infusionsoft was a pioneering marketing automation and CRM software company designed for small businesses. It offered tools for email marketing, sales automation, e-commerce, and payment processing. In 2019, the company officially rebranded to Keap, continuing to serve its target market with an expanded product suite.
InMoment is a leading provider of customer experience (CX) intelligence solutions, helping businesses gather, analyze, and act on customer and employee feedback. Its cloud-based platform combines advanced analytics, AI, and human expertise to deliver actionable insights that drive improved experiences and business outcomes.
Marketing Technology (MarTech) / Customer Experience Management
Insider is an enterprise-grade growth management platform that has established itself as a comprehensive solution in the marketing technology landscape. The platform unifies customer data infrastructure, journey orchestration, and AI-powered personalization into a single integrated system, enabling enterprise and mid-market brands to deliver highly personalized, cross-channel customer experiences. By consolidating capabilities traditionally spread across multiple point solutionsâincluding a...
Intellimize is an AI-powered website optimization platform that helps businesses automatically personalize and optimize their website experiences for each visitor. It uses machine learning to continuously test and adapt website variations, aiming to improve conversion rates and other key metrics without manual A/B testing.
Content Marketing Platform
Kapost is a content marketing platform specifically designed to address the operational complexities faced by B2B marketing organizations managing large-scale content operations. The platform serves as a centralized content operations hub that connects strategy, creation, distribution, and measurement into a unified workflow. By providing tools for editorial planning, production management, cross-functional collaboration, and performance analytics, Kapost enables marketing teams to transform ...
Content Management / MarTech
Kentico Kontent (now known as Kontent.ai following a 2022 rebrand) is a cloud-native headless Content Management System (CMS) that empowers organizations to manage and deliver content across multiple digital channels through an API-first architecture. The platform emerged from Kentico Software, a well-established CMS provider founded in 2004, with Kentico Kontent representing the company's strategic evolution into the modern headless CMS market. By decoupling content creation from presentatio...
Customer Experience Management, Community Software, Social Customer Service
Lithium, now operating under the Khoros brand, is an enterprise-grade customer experience management and community platform provider that specializes in helping brands build, manage, and optimize digital customer engagement communities. The platform combines community software, social media management, and messaging capabilities to enable organizations to create meaningful connections with their customers across multiple digital touchpoints. Through its comprehensive suite of tools, the compa...
Customer Experience Management Software / Community Platform
Lithium Technologies is an established enterprise software company specializing in customer experience management through social community platforms and digital engagement solutions. The company's flagship platform enables organizations to build and manage branded online communities where customers can interact with brands, access peer-to-peer support, share knowledge, and provide product feedback. By combining community management tools with social media integration, advanced analytics, and ...
Digital Media Production & Content Marketing
Lowes Media Network is a full-service digital media production company that specializes in bridging traditional high-quality video production with modern multi-platform digital distribution strategies. The company serves a diverse client portfolio ranging from enterprise brands executing large-scale social media campaigns to mid-market companies building their digital presence and individual content creators. Their comprehensive service offering encompasses the entire content lifecycle, inclu...
monday.com is a cloud-based work operating system (Work OS) that helps organizations of all sizes manage projects, tasks, and workflows. It provides a highly customizable platform for teams to plan, track, and collaborate on their work, improving efficiency and transparency across various departments. The platform aims to streamline operations and foster better communication.
Marketing Technology / Email Marketing Software
Moosend is a cloud-based email marketing and marketing automation platform designed to help businesses of all sizes create, manage, and optimize their email campaigns. Founded in 2011 and headquartered in London, United Kingdom, the company provides an intuitive solution that combines email marketing, automation workflows, landing page creation, and analytics in a single platform. Moosend serves over 100,000 businesses globally, ranging from small startups to enterprise organizations across v...
Influencer Marketing Technology / Marketing Technology (MarTech)
Onalytica is a B2B influencer marketing platform that specializes in helping brands identify, analyze, and engage with relevant influencers across various industries and social media channels. The company provides sophisticated influencer relationship management (IRM) software that combines data analytics, social listening, and relationship management tools to enable enterprise brands and agencies to build and maintain strategic influencer programs. Onalytica's platform distinguishes itself t...
Pantheon is a leading WebOps platform that empowers marketing and development teams to build, launch, and manage high-performance websites. It provides a comprehensive suite of tools for website development, hosting, and operations, focusing on speed, security, and scalability for Drupal and WordPress sites.
Business Communication Software / Presentation Software
Prezi is a visual communication software company offering cloud-based presentation tools that enable users to create dynamic, non-linear presentations. Prezi Business is a specialized suite designed for teams, providing advanced collaboration, analytics, and brand management features for professional use.
Advertising & Marketing Services
Publicis Groupe is one of the world's largest advertising and communications holding companies, providing a comprehensive range of marketing, digital transformation, and business consulting services to global clients. The company operates through a network of specialized agencies and brands that deliver integrated solutions across advertising, media planning and buying, digital marketing, public relations, healthcare communications, and data analytics. With a presence in over 100 countries, P...
E-commerce Personalization and Recommendations
RichRelevance is an enterprise-level personalization and recommendation platform provider that has established itself as a significant player in the e-commerce personalization space. The company specializes in delivering sophisticated, AI-powered personalization solutions that enable retailers and consumer brands to create tailored digital experiences across multiple customer touchpoints. By leveraging advanced machine learning algorithms and real-time behavioral analytics, RichRelevance proc...
Showpad is a leading sales enablement platform that empowers sales and marketing teams to deliver engaging content, improve sales conversations, and drive revenue. It provides tools for content management, coaching, and buyer engagement to optimize the entire sales process.
Digital Experience Platform / Enterprise Content Management
Sitefinity is a comprehensive digital experience platform (DXP) developed and maintained by Progress Software Corporation, designed to empower organizations to create, manage, and optimize sophisticated web experiences. As an enterprise-grade content management system (CMS), Sitefinity enables businesses to build responsive websites, web applications, and digital experiences without extensive coding knowledge while providing developers with the flexibility and extensibility needed for complex...
Content Marketing Technology
Skyword is a comprehensive content marketing platform that enables enterprises to plan, create, distribute, and measure high-quality content at scale. Founded in 2010 and headquartered in Boston, Massachusetts, the company has established itself as a leader in the content marketing technology space by combining sophisticated workflow management software with access to a vetted network of creative professionals including writers, designers, videographers, and strategists. This unique hybrid ap...
AdTech / Marketing Technology / Social Media Advertising
Smartly.io is a leading social media advertising automation platform that serves as a critical infrastructure provider in the AdTech ecosystem. The company empowers brands and agencies to optimize and scale their digital advertising campaigns across multiple social media channels through advanced automation capabilities, creative production tools, and intelligent optimization algorithms. Designed specifically for large-scale advertisers, Smartly.io's platform addresses the complex challenges ...
Enterprise Software, Project Management
Smartsheet is a leading cloud-based platform for work management and collaboration, helping teams and organizations achieve more through its intuitive spreadsheet-like interface and powerful automation capabilities.
Website Building & Marketing Tools
Squarespace is an all-in-one website building and hosting platform that empowers millions of people to create a professional online presence. It provides tools for website creation, e-commerce, marketing, and scheduling, enabling individuals and businesses to build beautiful and functional websites without coding. The company focuses on design-driven templates and integrated services.
Contact Center / Customer Experience Platform
Talkdesk is a global cloud contact center leader, providing an AI-powered contact center platform that helps businesses deliver exceptional customer experiences. Its solutions enable companies to improve customer satisfaction, increase agent productivity, and reduce operational costs through innovative cloud-native technology.
Content Experience Platform / Marketing Technology
Uberflip is a content experience platform designed to help B2B marketing and sales teams transform their content strategy from static distribution to dynamic, personalized experiences. The platform enables organizations to aggregate content from multiple sources, organize it into branded content hubs, and deliver personalized content journeys tailored to specific audience segments, buyer personas, and stages of the customer lifecycle. By centralizing content management and distribution, Uberf...
Voiceflow is a collaborative design and prototyping platform for conversational AI, enabling teams to build, test, and launch voice and chat assistants without writing code. It supports various platforms like Amazon Alexa, Google Assistant, and custom NLU models, streamlining the development of interactive experiences.
Retail Media Networks / Healthcare Advertising / Digital Marketing
Walgreens Advertising Group serves as the specialized in-house advertising and marketing division of Walgreens Boots Alliance, one of the world's largest pharmacy-led health and wellbeing enterprises. Operating at the strategic intersection of healthcare, retail, and digital advertising, the group leverages Walgreens' extensive retail network of approximately 9,000 stores, trusted healthcare brand reputation, and rich first-party data from millions of loyalty program members and prescription ...
Website Building and Hosting
Weebly is a leading website builder and hosting platform that empowers individuals and businesses to create professional-looking websites, online stores, and blogs without any coding knowledge.
Messaging & Communication Technology
WhatsApp is a globally dominant encrypted messaging platform that has revolutionized personal and business communication since its inception. With over 2 billion active users worldwide, the platform provides end-to-end encrypted messaging, voice and video calling, and multimedia sharing capabilities across mobile and web platforms. As a subsidiary of Meta Platforms (formerly Facebook), WhatsApp has maintained its commitment to privacy while expanding its service offerings to include business ...
Enterprise Software / Business Applications SaaS
Zoho Corporation is a comprehensive software-as-a-service (SaaS) provider that delivers an extensive suite of business, productivity, and customer engagement applications. The company has established itself as a significant player in the enterprise software market by offering an integrated ecosystem of over 45+ applications spanning CRM, finance, HR, marketing automation, collaboration tools, and IT management solutions. Zoho's platform is designed to serve businesses of all sizes, from start...
Social Infrastructure / Community Engagement Platform
Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.
Influencer Marketing Platform
AspireIQ was a leading influencer marketing platform that helped brands discover, collaborate, and manage influencer campaigns at scale.
Marketing Workflow Automation and Campaign Management
Basis Technologies was a leading provider of cloud-based automation and analytics solutions for enterprise digital marketing teams. Their platform helped marketers streamline workflows, optimize campaigns, and make data-driven decisions. [Note: Basis Technologies was acquired by Centro in 2021]
Content Management / MarTech
Butter CMS is a headless content management system (CMS) provider that delivers API-first content infrastructure for modern digital experiences. Founded to address the limitations of traditional monolithic CMS platforms, Butter CMS enables developers and content teams to manage and deliver content across multiple channels including websites, mobile applications, IoT devices, and digital signage. The platform's architecture separates content management from presentation, providing organization...
E-commerce Personalization and Recommendation Engines
Certona is an enterprise-level personalization and recommendation platform provider that specializes in delivering tailored digital experiences for e-commerce retailers and brands. The company's technology leverages advanced machine learning algorithms and real-time behavioral data to provide individualized product recommendations, content personalization, and predictive merchandising across multiple digital touchpoints. By processing millions of customer interactions daily, Certona's platfor...
Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.
Influencer Marketing Technology
Collectively is a specialized influencer marketing platform that operates at the intersection of advertising technology and social media marketing. The company provides brands with a sophisticated solution for discovering, vetting, and managing relationships with influential content creators across major social media platforms. By combining proprietary matching algorithms with data-driven insights, Collectively enables marketing teams to identify influencers whose audiences and values align w...
Marketing Project Management & Content Calendar
CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.
Influencer Marketing Technology
CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.
Social Media Management
eClincher is a leading player in the social media management sector of the advertising technology ecosystem.
Marketing Technology (MarTech) / Customer Experience (CX) Platform
Engage Hub is a customer engagement and personalization platform designed to help mid-market to enterprise organizations deliver tailored digital experiences across multiple customer touchpoints. The platform serves as a unified solution that consolidates customer data from disparate sources, enabling marketing and customer experience teams to create sophisticated audience segments and orchestrate personalized interactions in real-time. By integrating data analytics, audience segmentation cap...
Account-Based Marketing (ABM) / Marketing Technology
Engagio was a leading Account-Based Marketing (ABM) platform that helped B2B companies align sales and marketing to engage target accounts effectively. Its platform provided account-level insights, orchestration, and measurement to drive revenue growth. Engagio was acquired by Demandbase in 2020.
Social Media Management
Falcon.io is a leading player in the social media management sector of the advertising technology ecosystem.
Feefo is a leading customer reviews and ratings platform that helps businesses collect genuine feedback from their customers. It provides tools to gather product and service reviews, build trust, and gain valuable insights to improve customer experience and online reputation.
Folloze is a B2B buyer experience platform that empowers marketing and sales teams to create personalized, data-driven content experiences. It helps companies engage customers and prospects with relevant content throughout the entire buyer journey, driving pipeline and revenue growth.
Marketing Automation & Email Marketing
GetResponse is a leading email marketing and marketing automation platform that helps businesses of all sizes create, send, and track effective email campaigns to grow their customer base and revenue.
Project Management Software / Collaborative Work Management / Creative Operations
Hive is a collaborative work management platform purpose-built for marketing and creative teams that require sophisticated project coordination integrated with creative-specific workflows. The platform addresses the operational complexities inherent to creative work by unifying project management, digital asset management, approval workflows, and resource planning within a single workspace. By consolidating communication channels, task tracking mechanisms, and file collaboration tools, Hive e...
Marketing Technology - Marketing Performance Management (MPM)
Hive9 is a marketing performance management platform that specializes in marketing planning, budgeting, and performance analytics. The company provides enterprise marketing teams with tools to align marketing strategies with business objectives, optimize budget allocation, and measure marketing ROI across channels and campaigns. Hive9's platform enables marketing leaders to create data-driven plans, track performance against goals, and demonstrate the business impact of marketing investments....
Marketing Automation / Customer Engagement Platform
Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.
Digital Experience Platform
Jahia is a leading provider of a unified Digital Experience Platform (DXP) that helps organizations manage and deliver personalized digital experiences across multiple channels. Its platform combines content management, customer data, and marketing automation to empower businesses to create engaging customer journeys and optimize their digital presence.
Digital Experience Platform / MarTech
Kentico is a global digital experience platform (DXP) vendor that helps businesses create engaging online experiences. It offers a comprehensive platform for content management, digital marketing, and e-commerce, enabling organizations to manage their websites and digital channels effectively. The company serves a wide range of industries, providing tools for personalized customer journeys and robust content delivery.
Influencer Marketing Technology & Services
Later Influence is a specialized social media marketing agency that operates at the intersection of brand marketing and influencer partnerships. The company has developed a proprietary technology platform combining algorithmic matching capabilities with human expertise to connect brands with optimal influencer partners across major social platforms including Instagram, TikTok, YouTube, and emerging channels. Their data-driven approach ensures precise alignment based on audience demographics, ...
Content Management / Digital Experience Platform
Magnolia International Ltd. is a leading provider of a Digital Experience Platform (DXP) and Content Management System (CMS). It empowers enterprises to create, manage, and deliver personalized digital experiences across various channels, offering flexibility for both marketers and developers.
Marketing Automation
Marketo Engage is a leading marketing automation platform that helps businesses of all sizes attract, engage, and retain customers. It offers a comprehensive suite of tools for email marketing, lead management, social media, and analytics.
Marketing Technology / Marketing Automation
Mautic is an open-source marketing automation platform founded in 2014 that empowers businesses to create, manage, and optimize marketing campaigns across multiple channels. As a community-driven project, Mautic provides enterprise-level marketing automation capabilities without the typical licensing costs associated with proprietary solutions. The platform enables organizations to track customer interactions, segment audiences, automate email campaigns, manage social media marketing, and ana...
Influencer Marketing Technology
Mavrck is a leading influencer marketing platform that empowers brands to engage customers and drive sales through authentic influencer content and campaigns.
Personalization and Optimization
Monetate is an enterprise-grade personalization and optimization platform that empowers digital commerce brands to deliver individualized customer experiences across multiple touchpoints. Founded to address the growing need for sophisticated personalization in e-commerce, the company has established itself as a key player in the digital experience optimization space, serving mid-market to enterprise-level organizations across retail, travel, and consumer goods sectors. The platform combines r...
Marketing Automation & CRM
Ontraport is a comprehensive business automation platform that combines customer relationship management (CRM), marketing automation, and e-commerce capabilities into a unified solution. The platform is designed to help small to medium-sized businesses streamline their operations by automating repetitive tasks, managing customer relationships, and executing sophisticated marketing campaigns without requiring extensive technical expertise. Ontraport serves entrepreneurs, digital marketers, and...
Personyze is a real-time personalization platform that empowers businesses to deliver individualized experiences across their websites, emails, and ads. Leveraging AI and machine learning, it analyzes user behavior to provide dynamic content, product recommendations, and targeted messaging, aiming to boost engagement and conversions.
Sales Enablement
Savo Group is an enterprise sales enablement platform provider specializing in intelligent content management and delivery solutions for organizations with complex sales cycles. The company's platform addresses the persistent challenge of bridging the gap between marketing content creation and sales team execution by providing a centralized ecosystem where sales representatives can efficiently discover, personalize, and deploy the most relevant materials at each stage of the customer journey....
Marketing Automation & CRM Software
SharpSpring is a comprehensive marketing automation and customer relationship management (CRM) platform specifically engineered to serve small and medium-sized businesses (SMBs) and digital marketing agencies. The company has carved out a distinctive position in the competitive martech landscape by delivering enterprise-grade marketing automation capabilities at price points accessible to organizations that traditionally couldn't afford premium solutions like HubSpot, Marketo, or Pardot. The ...
Marketing Technology / Conversion Rate Optimization
Sleeknote is a specialized conversion rate optimization (CRO) platform designed specifically for e-commerce businesses and digital marketing professionals seeking to maximize on-site engagement and reduce cart abandonment. The company provides an intuitive visual editor that enables marketers to create and deploy personalized, behavior-driven messaging campaigns including pop-ups, slide-ins, and contextual messages without requiring technical expertise or developer resources. Founded with a m...
Customer Experience Management / Social Media Management
Sprinklr is a leading customer experience management (CXM) platform that helps enterprises deliver exceptional customer experiences across social media, messaging, email, and other digital channels.
Marketing Technology (MarTech) - Marketing Operations Platform
Strata is a marketing operations technology company that provides an integrated platform solution designed to address the fragmentation challenges faced by enterprise marketing organizations. The company consolidates critical marketing operations functionsâincluding strategic planning, budget management, resource allocation, workflow automation, and performance trackingâinto a unified interface that enables marketing leaders to gain comprehensive visibility and make data-driven decisions ...
Account-Based Marketing (ABM) Platform
Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.
Influencer Marketing Technology
Traackr is an influencer marketing platform that helps brands discover, manage, and measure the impact of influencer campaigns.
Typeform is a Barcelona-based online software as a service (SaaS) company that specializes in creating engaging and interactive online forms, surveys, quizzes, and other data collection tools. Its user-friendly interface and focus on conversational design help businesses gather information more effectively and improve completion rates.
Unbounce is a leading conversion platform that helps marketers and businesses create, publish, and A/B test custom landing pages without needing developers. It provides tools to optimize conversion rates for marketing campaigns, focusing on turning more visitors into leads and sales.
Userflow is a no-code platform designed to help SaaS companies improve user onboarding and product adoption. It enables teams to create interactive in-app product tours, checklists, surveys, and resource centers without writing any code, guiding users to success and reducing churn.
UserVoice provides a product feedback and customer support platform that helps businesses collect, analyze, and act on customer insights. It enables companies to prioritize product development based on user needs, manage ideas, and improve customer satisfaction.
AdTech/MarTech - Video Platform Solutions
Vidyard is a leading video platform provider specializing in video enablement solutions for businesses, with a particular focus on the B2B segment. The company operates within the AdTech and MarTech ecosystems, offering comprehensive video hosting, creation, analytics, and personalization capabilities that empower organizations to leverage video content for advertising, marketing, sales, and communication purposes. Vidyard's platform enables businesses to create engaging video content, distri...
MarTech/Web Development Platform
Webflow is a no-code website builder and visual development platform that enables users to design, build, and launch responsive websites without writing code.
Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.
Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.
Conversion Rate Optimization & Personalization
Yieldify is a customer journey optimization platform specializing in personalization and conversion rate optimization for e-commerce businesses and digital retailers. The company leverages machine learning algorithms and real-time behavioral data to help brands reduce cart abandonment, increase customer engagement, and maximize revenue from existing website traffic. By identifying critical moments in the customer journey, Yieldify enables businesses to deploy contextually relevant messages, o...
E-commerce Platform / SaaS
Zoey is an e-commerce platform provider that delivers comprehensive online store solutions specifically designed for small to medium-sized businesses seeking to establish and scale their digital commerce operations. The platform differentiates itself through an integrated approach that combines intuitive storefront design capabilities with sophisticated backend operational tools, including advanced inventory management, marketing automation, and customer engagement features. By eliminating te...
Social Media Management / MarTech
Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.
3D/AR/VR Development Platform
Amazon Sumerian is a web-based platform that allows developers to create and deploy virtual reality (VR), augmented reality (AR), and 3D applications without requiring any specialized programming or 3D graphics expertise.
Asana is a work management platform that helps teams organize, track, and manage their projects and tasks. It offers tools for project planning, task assignment, communication, and progress tracking, aiming to improve team collaboration and efficiency. The platform is available as a web application and mobile apps.
Programmatic Advertising Platform / DSP
Basis by Centro is an AdTech platform that provides a comprehensive solution for digital advertising management, optimization, and analytics.
Marketing Automation & Customer Engagement
Emarsys is an AdTech Platform that provides personalized marketing automation and customer engagement solutions for businesses.
Social Media Advertising
Facebook for Business is a company in the Social Advertising space, providing advertising solutions and tools for businesses to reach and engage with their target audience on the Facebook platform.
Recruitment Marketing / HR Tech
Glassdoor is an online platform that provides company reviews, salary information, and other data to help job seekers and employees make informed decisions about their careers.
Influencer Marketing Platform
Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.
Marketing Technology / Campaign Management Platform
Kenshoo is a leading AdTech Platform that provides digital marketing solutions for advertisers and agencies to manage their search, social, and ecommerce advertising campaigns.
Marketing Automation / MarTech
Responsys is a leading AdTech platform that provides email marketing, cross-channel campaign management, and marketing automation solutions for enterprises.
Social Media Management
Sendible is an AdTech platform that provides social media management and marketing automation tools for businesses.
Marketing Technology / Campaign Management Platform
Skai (formerly Kenshoo) is a leading marketing technology company that provides enterprise-level solutions for search, social, and ecommerce advertising. The company's platform helps businesses optimize their digital marketing campaigns and drive better results.
Payment Processing / Commerce Platform
Square is an AdTech Platform company that provides payment processing and other financial services to businesses of all sizes.
Account-Based Marketing (ABM) Platform
Triblio is an AdTech Platform that helps B2B marketers personalize their digital experiences and drive account-based marketing (ABM) programs.
Marketing Services Agency
Wunderman is an AdTech Platform company that provides digital marketing and advertising solutions to clients.
B2B Data Intelligence / MarTech
ZoomInfo is a leading go-to-market intelligence platform that empowers businesses to identify, target and engage the right prospects and customers at scale.
Video Marketing Platform
TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.
Conversion Rate Optimization & Digital Experience Platform
AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.
Customer Data Platform (CDP) / Marketing Technology / Enterprise Software
Acquia CDP, formerly known as AgilOne, is an enterprise-grade customer data platform that serves as a critical component of Acquia's comprehensive digital experience platform suite. The platform specializes in unifying fragmented customer data from multiple sources across the enterprise, creating comprehensive 360-degree customer profiles that enable sophisticated personalization and customer engagement strategies. By leveraging advanced artificial intelligence and machine learning algorithms...
Creative Tools / Website Builder
Adobe Portfolio is a website builder tool for creatives to showcase their work, included with Adobe Creative Cloud subscriptions.
Customer Data Platform (CDP) / Marketing Technology / Enterprise Software
Adobe Real-Time CDP is an enterprise-grade customer data platform that serves as a critical component of Adobe's Experience Cloud ecosystem. The platform enables organizations to aggregate customer data from multiple sources—including websites, mobile apps, CRM systems, and offline touchpoints—into unified customer profiles that update in real-time. This unified view allows marketing, sales, and customer service teams to deliver personalized experiences across every customer interaction while...
Digital Experience Optimization & Personalization
Adobe Target is a sophisticated A/B testing and personalization platform that forms a critical component of Adobe's Experience Cloud suite. The solution empowers enterprise organizations to optimize their digital experiences through advanced testing capabilities, AI-driven personalization, and automated content delivery across multiple channels. By leveraging Adobe Sensei, Adobe's artificial intelligence and machine learning framework, Target enables marketers and digital experience teams to ...
Marketing Technology - Affiliate Marketing Software
Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...
Partner Relationship Management (PRM) - Not AdTech
Travel Technology (GDS)
Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.
Content Management / Digital Experience Platform
Amplience is a headless content management and digital experience platform that enables enterprise brands to create, manage, and deliver rich media content across digital channels.
Mobile App Optimization & Experimentation
Apptimize was a mobile A/B testing and feature flagging platform that enabled product teams to iterate and optimize their iOS, Android, and web applications without requiring app store updates. It provided tools for remote configuration, experimentation, and personalization to improve user experience and drive growth.
Spatial Computing / AR Navigation
ARway is an AI-powered augmented reality navigation and indoor mapping platform that enables location-based AR experiences for various industries.
Engagement & Loyalty Technology
Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.
Marketing Technology - Conversion Rate Optimization & Behavioral Marketing
BounceX is a behavioral automation platform that has revolutionized conversion rate optimization and customer journey orchestration for digital businesses. The company leverages advanced machine learning algorithms and real-time analytics to analyze micro-behaviors such as mouse movements, scroll depth, time on page, and engagement patterns to identify user intent signals across digital touchpoints. This behavioral intelligence technology enables businesses to deliver highly personalized expe...
Email Marketing and Marketing Automation
Campaigner is an established email marketing and automation platform that serves as a sophisticated solution for businesses requiring advanced marketing capabilities beyond basic email functionality. The platform specializes in delivering comprehensive marketing automation tools with particular emphasis on segmentation, personalization, and behavioral targeting. Campaigner serves a diverse clientele spanning small and medium-sized businesses to enterprise organizations across multiple vertica...
Influencer Marketing Technology
Captiv8 is a leading influencer marketing platform that connects brands with top creators and provides comprehensive tools for campaign management, measurement, and analytics. It empowers businesses to execute data-driven influencer strategies, optimize ROI, and scale their marketing efforts across various social media channels.
Carbonmade is an online portfolio platform designed for creative professionals to showcase their work without requiring coding skills.
Cargo Collective is a website building platform designed specifically for creative professionals to showcase their portfolios online.
Content Marketing Technology
Productivity Software
Coda is a collaborative document platform that combines documents, spreadsheets, and applications into a single flexible workspace.
Content Marketing Platform
Marketing Technology / Optimization & Personalization
Conductrics is a specialized AI-powered testing and optimization platform that transforms digital experience personalization through advanced machine learning technology. The company distinguishes itself from traditional A/B testing solutions by employing sophisticated adaptive algorithms that automatically learn from user behavior patterns and dynamically adjust content, recommendations, and experiences in real-time. This intelligent approach enables digital teams to continuously optimize co...
Content Marketing Services
Social Media Management Software
ContentStudio is a unified social media management and content marketing platform that helps businesses discover, compose, and share content across multiple social channels.
Conversion Rate Optimization
ConvertBox is an on-site conversion platform designed to help businesses generate leads, personalize user experiences, and drive sales. It enables users to create highly targeted pop-ups, forms, and calls-of-action without requiring any coding knowledge, focusing on advanced segmentation and A/B testing.
Marketing Technology - Conversion Rate Optimization
Convertize is a specialized conversion rate optimization (CRO) platform that distinguishes itself through the systematic integration of behavioral psychology and cognitive science principles into its optimization infrastructure. Unlike conventional A/B testing tools that focus primarily on technical testing capabilities, Convertize embeds evidence-based persuasion techniquesâincluding social proof, scarcity, urgency, authority, and reciprocityâdirectly into its core functionality. This sc...
Content Management / Digital Experience Platform
CoreMedia is a global provider of content management and digital experience platforms for enterprise brands, retailers, and media companies.
Content Management System / Digital Experience Platform
Craft CMS is a flexible, user-friendly content management system built on PHP and designed for developers and content creators seeking customizable digital experiences.
E-commerce Technology / Personalization & Optimization
Crobox is an innovative e-commerce optimization platform that distinguishes itself by combining behavioral psychology principles with advanced machine learning technologies to revolutionize online retail personalization. Founded on the understanding that consumer psychology is as critical as behavioral data tracking, the company applies insights from behavioral economics and cognitive science to help retailers influence customer decision-making processes more effectively. The platform analyze...
Enterprise Software - Content Management & Digital Experience Platform
Croct is a next-generation headless content management system (CMS) platform that fundamentally reimagines digital experience delivery by natively unifying three traditionally disparate technology domains: content management, experimentation, and personalization. Unlike conventional CMS solutions that necessitate complex integrations with multiple third-party tools to achieve A/B testing and personalization capabilities, Croct delivers these functionalities as integral components of its API-f...
Partner Ecosystem Platform / Revenue Operations
Marketing Technology - Conversion Rate Optimization & Experimentation
Deviate Labs is a specialized growth experimentation and conversion rate optimization (CRO) agency that operates at the strategic intersection of consulting services and proprietary technology solutions. The company distinguishes itself in the digital optimization market through a unique dual-capability model that combines deep expertise in data-driven experimentation methodologies with its own testing platform infrastructure. This integrated approach enables clients to execute sophisticated ...
Marketing Automation & CRM
EngageBay is an all-in-one marketing, sales, and customer service platform designed specifically for small to medium-sized businesses. It provides a comprehensive suite of tools including CRM, marketing automation, live chat, and helpdesk, aiming to streamline operations and enhance customer engagement.
Property Management Software / Real Estate Technology
Advertising Agency Network
FCB (Foote, Cone & Belding) is a global advertising agency network providing integrated marketing and creative services across traditional and digital channels.
Financial Technology Events
FinovateAsia is a conference and demo-focused event series showcasing innovative financial technology solutions across the Asia-Pacific region.
Financial Technology Events (Not AdTech)
FinTech Connect is a conference and networking event series focused on the financial technology industry, not an AdTech company.
Fintech Media and Events (Not AdTech)
Fintech Nexus is a media and events company focused on fintech and digital lending, not an AdTech company.
Feature Management & Experimentation Platform
Flagship is a feature management and experimentation platform that empowers engineering and product teams to implement continuous software delivery practices with confidence. The platform provides comprehensive capabilities for progressive feature rollouts, A/B testing, and multivariate experimentation, enabling organizations to decouple feature releases from code deployments. This separation allows development teams to control feature visibility, target specific user segments, and measure re...
Retail Media / Commerce Media
Flywheel Digital is a commerce media platform specializing in retail media and e-commerce advertising, particularly focused on Amazon and other major retail channels.
Creative Tools / Website Builder
Format is a portfolio website builder platform designed specifically for creative professionals including photographers, designers, and artists.
E-commerce Personalization and Marketing Technology
Freshrelevance is a specialized software-as-a-service (SaaS) provider that delivers advanced personalization and analytics solutions specifically designed for e-commerce businesses. The platform empowers online retailers and digital marketers to create highly individualized customer experiences across multiple channels including email, web, mobile apps, and SMS. By leveraging real-time behavioral data and predictive analytics, Freshrelevance enables e-commerce companies to increase conversion...
Website Optimization and A/B Testing
Google Optimize was a comprehensive website optimization and experimentation platform developed by Google as part of its Marketing Platform suite. Launched to democratize A/B testing and personalization capabilities, it enabled businesses of all sizes to conduct controlled experiments on their web properties without requiring extensive technical resources. The platform seamlessly integrated with Google Analytics, allowing marketers and product teams to leverage existing analytics data to crea...
Advertising & Marketing Services
Havas is a global advertising and communications group offering creative, media, and healthcare marketing services through integrated agency networks.
Local Digital Marketing / SMB Marketing Solutions
Hibu is a digital marketing solutions provider focused on helping small and medium-sized businesses with online advertising, website development, and local search marketing.
Marketing Automation & CRM
Conversational AI / Customer Engagement
IBM Watson Assistant is an enterprise conversational AI platform that enables businesses to build and deploy AI-powered virtual agents and chatbots across multiple channels.
Marketing Technology (MarTech) / Advertising Technology (AdTech)
IgnitionOne is an enterprise-grade marketing technology company that specializes in customer intelligence and programmatic advertising solutions designed for large brands and digital agencies. The platform addresses critical challenges in modern digital marketing by providing sophisticated cross-device tracking, identity resolution, and data analytics capabilities that enable marketers to build unified customer profiles across desktop, mobile, tablet, and connected TV touchpoints. This compre...
Marketing Technology (MarTech) - Influencer Marketing Software
Influsoft is a comprehensive influencer relationship management (IRM) platform that consolidates the entire influencer marketing lifecycle into a unified system. The platform serves brands, agencies, and enterprise marketing teams by providing end-to-end capabilities including influencer discovery, vetting, contract management, content approval, payment processing, and performance analytics. Designed to address the critical fragmentation challenges that modern marketing teams face, Influsoft ...
Post-Click Optimization / Landing Page Platforms
Instapage is a leading landing page platform designed for marketing teams and agencies to create, personalize, and optimize post-click experiences. It helps businesses improve advertising conversion rates by providing tools for page building, A/B testing, heatmaps, and dynamic ad-to-page personalization.
Marketing Performance and Analytics
Jellyfish is a marketing performance platform that helps brands optimize their digital marketing investments through data-driven insights and analytics.
Conversion Rate Optimization / E-commerce Marketing Technology
Justuno is a leading conversion rate optimization platform designed for e-commerce businesses. It provides a suite of tools including pop-ups, banners, and personalized messaging to capture leads, reduce cart abandonment, and increase sales by engaging website visitors at key moments.
Conversion Rate Optimization / Digital Experience Optimization
Kameleoon is a leading A/B testing, feature experimentation, and AI-driven personalization platform. It empowers businesses to optimize their websites and mobile applications by running experiments, understanding user behavior, and delivering tailored experiences. The platform helps improve conversion rates, engagement, and overall customer satisfaction.
Competitive Intelligence / Sales Enablement
Klue is a competitive enablement platform that helps sales, marketing, and product teams collect, curate, and deliver competitive insights. It provides a centralized hub for competitive intelligence, allowing companies to understand their market, anticipate competitor moves, and win more deals.
Competitive Intelligence / MarTech
Kompyte is a competitive intelligence platform that empowers businesses to track, analyze, and act on competitor data in real-time. It provides actionable insights into competitor strategies across marketing, sales, and product, helping teams make data-driven decisions to gain a competitive edge.
Social Media Marketing Technology
Later is a social media marketing platform that helps brands and creators schedule content, manage social media presence, and drive traffic from Instagram, TikTok, and other platforms.
Feature Management / DevOps / Experimentation Platform
LaunchDarkly is a feature management platform that enables development teams to control the lifecycle of features, from rollout to deprecation. It allows for progressive delivery, A/B testing, and targeted experiences by letting developers release new features to specific users or groups, reducing risk and improving user experience. The platform helps companies innovate faster and reduce risk by decoupling code deployment from feature release.
Influencer Marketing Technology
Lefty is an influencer marketing platform that empowers brands to discover, manage, and measure their influencer campaigns effectively. It offers a comprehensive suite of tools for influencer discovery, campaign execution, and performance analytics, enabling data-driven marketing strategies.
B2B Events & Media (Fintech-focused)
LendIt Fintech operates a global event and media platform focused on connecting the fintech lending and digital banking ecosystem.
Podcast Hosting and Advertising
Libsyn is a leading podcast hosting and distribution platform that provides podcasters with tools for publishing, monetization, and analytics.
Sales Intelligence & B2B Marketing Technology
LinkedIn's premium B2B sales intelligence and lead generation platform that helps sales professionals find, connect with, and manage relationships with prospects.
MarTech/Customer Retention
LoyaltyLion is a data-driven loyalty and engagement platform that helps ecommerce brands increase customer lifetime value through customizable rewards programs.
Conversion Rate Optimization and Web Analytics
Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.
Email Marketing & Marketing Automation
Mailigen was a comprehensive email marketing and marketing automation platform based in Latvia. It provided tools for email campaigns, SMS marketing, automation workflows, and surveys, catering to businesses looking to streamline their communication efforts. The company was acquired by Omnisend in 2020.
Marketing Automation / MarTech
Marketing Technology - Digital Experience Optimization & Testing
Maxymiser is an enterprise-grade testing and optimization platform that operates as a subsidiary of Oracle Corporation within its Customer Experience (CX) Cloud suite. Originally founded as an independent software company specializing in A/B testing and personalization technologies, Maxymiser was strategically acquired by Oracle to enhance its marketing technology capabilities and compete more effectively in the digital experience optimization market. The platform enables enterprise marketers...
Advertising Agency Network
McCann is a global advertising agency network and part of the Interpublic Group, offering creative, strategic, and integrated marketing services across multiple disciplines.
Social Media Advertising / Digital Advertising Platform
Conversational AI / Customer Engagement
Microsoft's comprehensive platform for building, deploying, and managing intelligent conversational AI bots across multiple channels.
Microsoft Lists is a Microsoft 365 app for tracking information and organizing work, not an AdTech company.
Microsoft Power Platform is a low-code application development suite that enables businesses to analyze data, build solutions, automate processes, and create virtual agents.
Marketing Automation / Conversational Marketing
MobileMonkey is a conversational marketing platform specializing in chatbot automation for Facebook Messenger, Instagram, and SMS marketing.
Customer Engagement Platform / Marketing Automation
MoEngage is an insights-led customer engagement platform that helps consumer brands deliver personalized experiences across various channels. It enables businesses to understand customer behavior, segment users, and orchestrate targeted campaigns to drive retention and growth.
Events & Conferences (Fintech/Payments)
Money20/20 is the world's largest global event series focused on payments, fintech, and financial services innovation.
Financial Services Events & Media
MoneyLIVE is a global event series and content platform focused on financial services, payments, and banking innovation.
Video Platform/Marketing Technology
MovingImage is a leading provider of enterprise video platform solutions, enabling companies to manage, publish, and stream video content securely and efficiently. Their cloud-based platform supports various use cases, including corporate communications, marketing, e-learning, and live events, helping businesses leverage the power of video for internal and external audiences.
Website Personalization & Conversion Optimization
Mutiny is an AI-powered platform that helps B2B companies personalize their website content for different visitors, leading to higher conversion rates. It uses AI to identify visitor segments and automatically tailor messaging, calls-to-action, and visuals to resonate with each segment, optimizing the buyer journey.
Marketing Automation
Net-Results provides a comprehensive marketing automation platform designed to help businesses attract, engage, and convert leads. Their software offers a suite of tools including email marketing, lead scoring, CRM integration, and analytics to optimize marketing campaigns and drive ROI.
Customer Data Platform (CDP) / MarTech
NGData is a leading customer experience platform that leverages real-time analytics and artificial intelligence to help businesses, particularly in financial services, understand and act on customer behavior. Its flagship product, Lily Enterprise, provides a comprehensive 360-degree view of each customer, enabling personalized interactions and optimized customer journeys.
Personalization & Experimentation
Ninetailed is a headless personalization platform that empowers businesses to deliver tailored digital experiences across various channels. It integrates seamlessly with existing tech stacks, enabling marketers and developers to create dynamic, data-driven customer journeys and optimize engagement.
Advertising and Marketing Services
Omnicom Group is one of the world's largest advertising and marketing communications holding companies, operating a portfolio of leading agency brands across creative, media, PR, and specialty marketing services.
Marketing Technology / Interactive Content
Outgrow is a no-code platform for creating interactive content like calculators, quizzes, and assessments for marketing and lead generation.
Fintech Events (Not AdTech)
Paris Fintech Forum is an annual conference and networking event connecting fintech innovators, financial institutions, and investors in the European fintech ecosystem.
Partner Ecosystem Management / Sales Technology
Content Experience Platform / Marketing Technology
PathFactory is a B2B content intelligence and content engagement platform that helps marketing and sales teams deliver personalized content experiences. It provides insights into buyer behavior by tracking content consumption, aiming to accelerate the sales cycle and improve marketing ROI.
Podcast Hosting and Monetization
Website Builder / Creative Tools
Portfoliobox is a website builder platform designed specifically for creative professionals to showcase their work through customizable online portfolios.
E-commerce Optimization & Conversion Rate Optimization (CRO)
Proof is a conversion rate optimization (CRO) platform that specializes in leveraging behavioral psychology principles, particularly social proof theory, to help e-commerce businesses increase online sales and customer engagement. The company's core technology enables online retailers to display real-time visitor activity, recent purchase notifications, customer reviews, and trust signals directly on their websites, creating psychological urgency and credibility that reduces cart abandonment ...
Retail Media & Digital Promotions
Quotient Technology is a digital promotions and media platform connecting brands, retailers, and consumers through personalized offers and advertising solutions.
Digital Marketing Technology / Affiliate Marketing / MarTech
Rakuten Marketing is a comprehensive digital marketing solutions provider operating as a subsidiary of Rakuten Group, Inc., one of the world's largest internet service companies based in Japan. The platform specializes in performance-based marketing solutions, with particular strength in affiliate marketing, influencer marketing, and programmatic advertising. Rakuten Marketing serves as a strategic bridge connecting brands with publishers, influencers, and consumers through data-driven market...
Marketing Technology (MarTech) - Conversion Rate Optimization & Personalization
Reactful is a real-time website personalization and A/B testing platform that enables businesses to optimize their digital customer experiences through intelligent experimentation and dynamic content delivery. The company has established itself as a comprehensive conversion rate optimization (CRO) solution by uniquely integrating advanced behavioral tracking, audience segmentation, and personalization engines within a single unified platform. This integrated approach addresses the common chal...
PropTech (Property Technology) / Real Estate Software
E-commerce Personalization & Analytics
Retail Rocket is a specialized technology provider focused on delivering advanced personalization and analytics solutions for the e-commerce industry. The company's platform utilizes sophisticated machine learning algorithms and predictive analytics to enable online retailers to create highly personalized shopping experiences that drive measurable business outcomes. By analyzing customer behavior patterns, shopping preferences, and purchase intent in real-time, Retail Rocket empowers e-commer...
Healthcare/Telehealth with Digital Marketing
Direct-to-consumer telehealth company that has expanded into brand advertising, leveraging digital health platforms and data-driven marketing.
Marketing Technology Platform/Infrastructure
Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.
Marketing Automation
Salesfusion is a B2B marketing automation platform specifically engineered for mid-market companies seeking to optimize their marketing operations and drive measurable revenue growth. The platform distinguishes itself through its focus on intelligent lead scoring algorithms, sophisticated multi-channel nurturing campaigns, and deep CRM integration capabilities that provide marketing and sales teams with a unified, comprehensive view of the entire customer journey. By combining powerful automa...
Content Marketing Technology / SEO Software
Scalenut is an AI-powered content marketing platform designed to help businesses create high-ranking, long-form content efficiently. It integrates AI writing capabilities with robust SEO features, assisting users from content planning and research to creation and optimization. The platform aims to streamline the entire content lifecycle for better search engine visibility.
Marketing Technology (MarTech) - Influencer Marketing Software
Scrunch is a data-driven influencer marketing platform that empowers brands, agencies, and marketing professionals to discover, analyze, and manage influencer campaigns at scale. The platform leverages advanced analytics, machine learning algorithms, and comprehensive social media data aggregation to help users identify authentic influencers across major social networks, evaluate audience demographics and engagement metrics, and streamline the entire campaign lifecycle from discovery through ...
MarTech/SEO Software
SE Ranking is an all-in-one cloud-based SEO platform providing keyword tracking, competitor analysis, website auditing, and marketing tools for agencies and businesses.
Marketing Automation & Email Marketing
SendPulse is an all-in-one marketing automation platform designed to help businesses communicate effectively with their audience across multiple channels. It offers tools for email marketing, SMS, web push notifications, chatbots, and a CRM system to streamline customer interactions and boost sales.
Financial Services Events (Not AdTech)
Sibos is an annual conference and exhibition organized by SWIFT for the global financial services industry, not an AdTech company.
Marketing Technology / Emergency Communication Systems
SimplyCast is a Canadian-based technology company that has established itself as a comprehensive communication platform provider, uniquely bridging the gap between marketing automation and emergency notification systems. The company's flagship platform delivers multi-channel communication capabilities across email, SMS, voice, social media, and fax channels, enabling organizations to manage both routine promotional campaigns and mission-critical emergency alerts through a single unified inter...
Conversion Rate Optimization / Experience Optimization
SiteSpect provides a digital experience optimization platform that enables businesses to test, target, and personalize their websites and mobile apps. It offers A/B testing, multivariate testing, and personalization capabilities to improve user experience and conversion rates without requiring code changes.
Marketing Technology / Omnichannel Advertising Platform
Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.
Customer Loyalty & Retention
Smile.io is a loyalty and rewards platform that helps ecommerce businesses create customer retention programs through points, VIP tiers, and referral systems.
Social Media Management
Social Report is a comprehensive social media management and analytics platform specifically engineered for digital marketing agencies managing multiple client portfolios. The platform serves as a centralized command center that enables agencies to orchestrate social media campaigns, schedule content across multiple networks, monitor real-time engagement metrics, and generate professional white-label reports that maintain agency branding. By consolidating multi-network management capabilities...
Social Media Management
Sociality.io is an all-in-one social media management platform designed for businesses and agencies. It enables users to manage multiple social media accounts, schedule posts, monitor performance, and generate reports from a single dashboard. The platform aims to streamline social media workflows and enhance online presence.
Video Communications Platform / MarTech
Socialive is an enterprise video platform that empowers companies to create, broadcast, and manage high-quality live and on-demand video content at scale. It provides an end-to-end solution for internal and external communications, simplifying complex video production workflows for virtual events, town halls, and marketing campaigns.
Video Hosting and Marketing Technology
Retail Media
Swiftly provides retail media and digital marketing solutions that help brick-and-mortar retailers monetize their digital properties and connect CPG brands with shoppers.
Tailwind is a leading social media marketing platform designed to help businesses and individuals grow their presence on Pinterest and Instagram. It offers smart scheduling, content creation, and analytics tools to optimize engagement and reach. The platform aims to simplify social media management and drive traffic.
Product Optimization & Experimentation
Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-drive...
Targomo is a location intelligence company that provides powerful APIs and SDKs for spatial analysis, routing, and territory planning. They enable businesses to leverage location data to make informed decisions in sectors like retail, real estate, and logistics. Their technology helps users analyze accessibility, optimize locations, and visualize complex spatial information.
B2B Media & Publishing
The Fintech Times is a B2B media publication covering fintech, banking, payments, and financial services innovation through news, analysis, and events.
Podcast Hosting & Analytics
Hospitality Technology / Travel AdTech
TravelClick is a hospitality technology provider offering cloud-based digital marketing, distribution, and business intelligence solutions for hotels worldwide.
Unleash is an open-source feature flag management platform that empowers development teams to release features faster and with less risk. It provides a robust system for toggling features on and off, A/B testing, and gradual rollouts, enabling continuous delivery and experimentation.
Vaizle is a social media analytics and competitive intelligence platform designed to help businesses monitor, analyze, and benchmark their social media performance. It provides actionable insights into content strategy, audience engagement, and competitor activities across various social channels.
White-label MarTech Platform
Vendasta is a white-label platform that enables agencies and media companies to sell digital solutions to small and medium-sized businesses.
Content Marketing
Viral Nation is a leading digital marketing and talent agency specializing in influencer marketing, social media, and performance marketing. They help brands connect with audiences through authentic content and data-driven strategies, while also representing top digital creators globally.
VWO is a leading A/B testing and conversion optimization platform that helps businesses improve their website and app performance. It provides a comprehensive suite of tools for experimentation, behavioral analytics, personalization, and user research to drive better user experiences and higher conversions.
WarriorPlus is a leading online marketplace and platform designed for digital product vendors and affiliate marketers. It provides comprehensive tools for creating, selling, and managing digital products, primarily in the internet marketing and business opportunity niches. The platform connects product creators with a vast network of affiliates to promote their offers and drive sales.
PPC Management & Optimization
Advertising & Marketing Services Holding Company
WPP is the world's largest advertising and marketing services conglomerate, operating through a network of leading creative, media, and technology agencies.
Search Experience Management / Digital Presence Management
Yext is a digital presence platform that helps businesses manage their location data, listings, and brand information across search engines, maps, and digital services.