Marketing Platform

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.

Adobe Target is a core solution within the Adobe Experience Cloud ecosystem dedicated to digital experience optimization and personalized marketing, functioning as a smart platform that helps businesses show different content to different users.

Choozle is a digital advertising orchestration platform that unifies campaign planning, activation, and measurement to give advertisers greater control over their media investments.

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Google Ads is an online advertising platform developed by Google that enables advertisers to bid for placement of digital advertisements — including text ads, product listings, and video — across Google Search, mobile apps, and partner websites, operating primarily under pay-per-click and cost-per-view pricing models.

Google Marketing Platform is an online advertising and analytics platform developed by Google, launched in July 2018, that unifies DoubleClick's advertising services with Google's own advertising and analytics offerings.

Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order to maximize conversion rates, but it ceased operation on September 30, 2023.

Meta Ads Manager is an all-in-one advertising platform that enables businesses to create, schedule, and track ad campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Meta Platforms is a technology company focused on connecting people to one another, to their interests, and to shared experiences, with a stated mission of giving people the power to build community and bringing the world closer together.

6sense is an AI-powered go-to-market platform that equips marketing and sales teams with predictive analytics and real-time data to sharpen their GTM strategies.

Axel Springer is an international media and technology company that empowers people to make free decisions for their lives by providing information across diverse media brands and classifieds.

Constant Contact is a digital marketing and automation platform serving small businesses and nonprofits globally.

Demandbase is a pipeline AI platform that helps B2B go-to-market teams understand their market, identify where to focus, and act with purpose.

FCB was one of the largest global advertising agency networks, absorbed into Omnicom's BBDO on December 1, 2025.

Flywheel Digital is a managed service provider focused on accelerating brand growth in digital commerce, and was acquired by Omnicom for $835 million.

Havas is a French multinational advertising and public relations company headquartered in Puteaux, France, structured into three main operational divisions that offer services spanning digital advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, sports marketing, multimedia interactive communications, public relations, and innovation consulting.

Havas Media is the global media network of Havas Group, offering integrated media planning, buying, and data-driven advertising solutions across 140+ countries.

HBO is a premium television and streaming brand operating under the Warner Bros. Discovery umbrella, now part of Skydance, long regarded as one of the entertainment industry's most respected and creatively influential names.

4C Insights was a data science and media technology company that rebranded to Scope3 after pivoting to focus on carbon measurement and sustainability in digital advertising.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Acquia CDP is a customer data platform that unifies customer data to enable personalized marketing experiences, part of Acquia's Digital Experience Platform.

Amplience is a headless content management platform that enables enterprise brands to create, manage, and deliver rich media experiences across digital channels.

Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, and web — acquired by Airship in 2019.

Aprimo is an enterprise software provider specializing in marketing resource management (MRM) and digital asset management (DAM) solutions designed for global organizations with complex marketing operations. The company's cloud-based platform integrates marketing planning, workflow automation, financial management, and digital asset management into a unified system that enables enterprises to optimize their marketing operations and content lifecycle management. Aprimo serves clients across di...

Automattic is the company behind WordPress.com, the world's largest open-source content management system and blogging platform. They also develop other popular digital products and services.

Banzai International — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Basis Technologies (formerly Centro) is an enterprise advertising automation platform that unifies programmatic, direct, search, and social media buying into a single, end-to-end workflow solution.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.

AspireIQ was an influencer marketing platform that connected brands with content creators for authentic marketing campaigns before being acquired by Aspire in 2020.

Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.

BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized, triggered email and SMS campaigns to drive revenue for enterprise retailers.

Butter CMS is a headless content management system (CMS) provider that delivers API-first content infrastructure for modern digital experiences. Founded to address the limitations of traditional monolithic CMS platforms, Butter CMS enables developers and content teams to manage and deliver content across multiple channels including websites, mobile applications, IoT devices, and digital signage. The platform's architecture separates content management from presentation, providing organization...

Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.

Certona was a personalization and product recommendation engine provider for e-commerce and digital marketing, acquired by Kibo Commerce in 2017.

Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.

TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.

Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.

Amazon Sumerian was AWS's browser-based platform for creating augmented reality (AR), virtual reality (VR), and 3D web experiences without requiring specialized programming knowledge.

Asana is a work management platform that helps teams organize, track, and manage their projects and tasks. It offers tools for project planning, task assignment, communication, and progress tracking, aiming to improve team collaboration and efficiency. The platform is available as a web application and mobile apps.

Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, helping job seekers make informed career decisions.

Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.

UK group that acquired the Webtrends Optimize experimentation business out of Webtrends Inc in 2018.

Adobe Portfolio is a website builder service for creative professionals to showcase their work, integrated with Adobe Creative Cloud.

Affinity is a relationship intelligence platform designed to help dealmakers find, manage, and close more deals. It leverages AI to automatically capture and analyze network data, providing valuable insights into relationships and deal flow for private equity, venture capital, and M&A firms.

Airtable is a low-code platform that combines the flexibility of a spreadsheet with the power of a database, enabling users to build collaborative applications. It allows teams to organize information, manage projects, and automate workflows without extensive coding knowledge, serving various use cases from content calendars to CRM.

Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.

Anaplan — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.