Craft CMS

Premium CMS provider focused on flexibility and developer experience

Craft CMS is a content management system developed by Pixel & Tonic that focuses on providing developers with a flexible framework for building custom digital experiences. Unlike traditional CMS platforms, Craft emphasizes content modeling flexibility, allowing organizations to structure content in ways that match their specific needs rather than conforming to predefined templates. The platform is built on the Yii PHP framework and uses a modern technology stack. While Craft CMS is not strictly an AdTech platform, it serves as infrastructure for many marketing and digital experience initiatives, including websites that integrate with advertising and marketing technology stacks. The platform is particularly popular among agencies, mid-market companies, and enterprises that require custom content architectures for their digital properties. Craft's approach emphasizes developer experience and content flexibility over out-of-the-box features. Craft CMS competes in the broader content management and digital experience platform market, positioning itself as a premium alternative to WordPress and a more flexible option compared to enterprise solutions like Adobe Experience Manager or Sitecore. The company operates on a commercial open-source model, with a free Solo edition and paid Pro and Enterprise tiers.