HubSpot

Market leader in inbound marketing and CRM for SMBs and mid-market, with growing enterprise presence

HubSpot is a customer platform company, founded in 2006, that uses an AI-powered Smart CRM to help scaling organizations grow.¹ Its ads tool allows marketers to manage and track LinkedIn, Facebook, Instagram, and Google ad campaigns directly within HubSpot, leveraging CRM data to build highly personalized and targeted campaigns.² Beyond standard vanity metrics, the platform measures true ROI by surfacing a contact's full interaction history and any associated deals, giving advertisers a complete picture of how campaigns perform across the buyer's journey.² Audience-building capabilities include granular lookalike audiences modeled on a brand's best customers, detailed remarketing segments based on persona, job title, or company, and negative audience lists to exclude specified contacts from targeting.² Through certified integrations such as its partnership with StackAdapt, HubSpot enables automatic syncing of CRM lists to external ad platforms, ensuring that audience segments used in acquisition, loyalty, and retention campaigns always reflect the most current data.³ Source 1: hubspot.com — About HubSpot | HubSpot's Story Source 2: huble.com — How the HubSpot Ads Tool will transform your paid media ... Source 3: stackadapt.com — StackAdapt Becomes Certified HubSpot App Partner