Vitrue was rebranded to Oracle Marketing Cloud (Jan 2012) and rebranded to Oracle CX Cloud— see Oracle CX Cloud for current status.

Vitrue

Social Media Marketing (pred

Social Media Marketing (predecessor)

Connections: 12

Last updated May 10, 2026 · Connections updated May 21, 2026

At a glance

Social media marketing platform acquired by Oracle in May 2012 for $300M. Provided publishing, monitoring, and analytics for brand social channels. Integrated into Oracle Marketing Cloud / Oracle Social Cloud. Brand retired as Oracle consolidated social marketing under broader CX Cloud branding.

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Social Media Management

No overview details available yet.

Corporate history

2012Rebranded to Oracle Marketing Cloud
—Rebranded to Oracle CX Cloud

Connection details

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