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Oracle acquires Vitrue for $300M | ATDb

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Oracle acquires Vitrue for $300M

Oracle acquires Vitrue for $300M

Acquisition

OracleVitrue

May 23, 2012300M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Oracle's parallel push into social marketing technology. Combined with later BlueKai + Eloqua deals to form the Oracle Marketing Cloud.

Acquirer: Oracle
Target: Vitrue
Deal Value: $300M