Oracle delivers essential parent company services for the adtech industry
Oracle is positioned as one of the top three enterprise software and database companies globally, competing directly with Microsoft, SAP, and Amazon Web Services in various segments. The company holds dominant market share in database management systems and maintains strong positions in enterprise applications, particularly in ERP and HCM. Oracle's cloud infrastructure business is growing rapidly as the company transitions customers from on-premise to cloud deployments.
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Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applications and platform services across infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) models. As the parent company of Oracle Advertising and BlueKai, Oracle has established a significant presence in the digital marketing and data management platform space. Through strategic acquisitions and organic development, Oracle has built an extensive portfolio that spans enterprise resource planning (ERP), human capital management (HCM), customer experience (CX), supply chain management, and marketing automation. The company serves a diverse global customer base ranging from small businesses to Fortune 500 enterprises across virtually every industry vertical, including financial services, healthcare, retail, manufacturing, and telecommunications. Oracle's business strategy centers on providing integrated cloud solutions that enable digital transformation for enterprises worldwide. The company has made substantial investments in cloud infrastructure, autonomous database technology, and artificial intelligence capabilities to compete with other major cloud providers. With a comprehensive ecosystem of products, services, and partnerships, Oracle maintains its position as a critical technology provider for mission-critical enterprise applications and data management solutions.
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Market Position
Classified as A in AdTech space. This indicates emerging player status.
Last updated: 10/28/2025