Rob Tarkoff
Rob Tarkoff is a seasoned enterprise software executive best known for leading large-scale transformations at the intersection of customer experience, digital marketing, and sales technology. As President of Seismic, the leading sales enablement and marketing orchestration platform, Tarkoff oversees go-to-market strategy and growth initiatives, helping enterprise organizations align marketing content with sales execution at scale — a capability increasingly critical as B2B buyers demand more personalized, data-driven engagement. Prior to Seismic, Tarkoff served as Executive Vice President and General Manager of Oracle's Customer Experience (CX) Cloud division, where he was responsible for one of the largest CRM and marketing technology portfolios in the enterprise software industry. His tenure at Oracle placed him at the center of major debates around first-party data strategy, marketing automation, and the convergence of advertising and CRM — themes that are now foundational to modern AdTech and MarTech. Before Oracle, he held senior leadership roles at Lithium Technologies and Adobe, where he helped shape early thinking around digital engagement and content-driven customer journeys. Tarkoff is widely regarded as an operator who bridges the gap between marketing technology and sales enablement, with a strong point of view on how data, content, and AI can be unified to drive revenue outcomes. His career spans over two decades of enterprise software leadership, giving him a broad perspective on how the AdTech and MarTech ecosystems have converged and where they are heading.
Last updated Sep 27, 2026 by ATDb automated enrichment
AI-drafted from public sources3 sources cited
- Years in industry
- 25 years
Bio
Rob Tarkoff is a seasoned enterprise software executive best known for leading large-scale transformations at the intersection of customer experience, digital marketing, and sales technology. As President of Seismic, the leading sales enablement and marketing orchestration platform, Tarkoff oversees go-to-market strategy and growth initiatives, helping enterprise organizations align marketing content with sales execution at scale — a capability increasingly critical as B2B buyers demand more personalized, data-driven engagement. Prior to Seismic, Tarkoff served as Executive Vice President and General Manager of Oracle's Customer Experience (CX) Cloud division, where he was responsible for one of the largest CRM and marketing technology portfolios in the enterprise software industry. His tenure at Oracle placed him at the center of major debates around first-party data strategy, marketing automation, and the convergence of advertising and CRM — themes that are now foundational to modern AdTech and MarTech. Before Oracle, he held senior leadership roles at Lithium Technologies and Adobe, where he helped shape early thinking around digital engagement and content-driven customer journeys. Tarkoff is widely regarded as an operator who bridges the gap between marketing technology and sales enablement, with a strong point of view on how data, content, and AI can be unified to drive revenue outcomes. His career spans over two decades of enterprise software leadership, giving him a broad perspective on how the AdTech and MarTech ecosystems have converged and where they are heading.
Career
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- BA, Harvard University
- JD, Harvard Law School
Speaking topics
Recognition
Notable achievements
- Led Oracle CX Cloud, one of the largest enterprise marketing and CRM portfolios globally, overseeing thousands of enterprise customers
- Scaled Lithium Technologies as CEO, growing its social customer experience platform before its acquisition by Vista Equity Partners
- Joined Seismic as President to accelerate its expansion into AI-driven sales enablement and revenue intelligence