Confirmit

Leading enterprise-grade feedback and experience management platform provider, now part of Press Ganey

Confirmit was a leading global provider of Voice of Customer (VoC), Employee Engagement, and Market Research software solutions. Founded in 1996 in Norway, the company developed a comprehensive feedback management platform that enabled organizations to collect, analyze, and act on customer and employee experience data across multiple channels. While often categorized adjacent to AdTech, Confirmit primarily operated in the Customer Experience Management (CXM) and Market Research technology space, providing enterprise-grade survey and feedback solutions. In 2021, Confirmit merged with Forsta, a market research technology company, and subsequently the combined entity was acquired by Press Ganey in 2022. The Confirmit brand and technology became part of a larger experience improvement ecosystem. Prior to the merger, Confirmit served over 2,000 clients globally across various industries including retail, financial services, healthcare, and telecommunications, competing with platforms like Qualtrics, Medallia, and SurveyMonkey in the enterprise feedback management space.