Dynata

Global market leader in first-party data and online sampling for market research

Dynata is the world's largest first-party data and insights platform, formed in 2018 through the merger of Survey Sampling International (SSI) and Research Now. The company provides access to a global panel of over 62 million consumers and business professionals across more than 70 markets, making it a critical infrastructure provider for market research, advertising effectiveness measurement, and consumer insights. Dynata operates at the intersection of market research and advertising technology, offering data collection, survey programming, audience targeting, and analytics solutions that help brands, agencies, media companies, and research firms understand consumer behavior and optimize their strategies. As a B2B data platform, Dynata serves as a foundational layer in the AdTech and MarTech ecosystems, enabling clients to conduct quantitative and qualitative research, validate advertising campaigns, and access hard-to-reach audiences. The company's technology platform combines panel management, data quality controls, and programmatic access to respondents, positioning it as an essential partner for organizations requiring statistically valid consumer data. Dynata's scale, global reach, and focus on data quality have made it a dominant player in the online sampling and first-party data space, competing with both traditional panel providers and newer data marketplaces.