Dynata

World's largest first-party data and survey panel provider, serving Fortune 500 brands, top agencies, and leading research firms globally

Dynata is a global leader in first-party data and market research, operating one of the world's largest proprietary panels of consumers and business professionals. The company provides data collection, insights, and technology solutions that enable brands, agencies, consultancies, and research firms to make informed decisions based on real human opinions and behaviors. With a panel of over 60 million verified respondents across more than 40 countries, Dynata serves as a critical infrastructure layer for the market research and insights industry. Formed through the merger of Research Now and SSI (Survey Sampling International) in 2018, Dynata has grown through strategic acquisitions including Instantly, Logit Group, and others to expand its capabilities in digital advertising measurement, programmatic sampling, and analytics. The company offers a suite of products spanning survey programming, data collection, audience targeting, ad testing, and brand tracking, positioning it at the intersection of market research and advertising technology. In the AdTech ecosystem, Dynata plays a significant role in advertising effectiveness measurement, brand lift studies, and audience intelligence. Its first-party data assets are used by major brands and media agencies to validate campaign performance, understand consumer sentiment, and build targeted audience segments. The company has faced financial challenges in recent years, including debt restructuring, but continues to operate as a major force in the global data and insights market.