Dynata

World's largest first-party data and survey panel provider, serving global brands, agencies, and research firms

Dynata is a global leader in first-party data and market research, operating one of the world's largest proprietary panels of consumers and business professionals. The company provides data collection, insights, and technology solutions that enable brands, agencies, consultancies, and research firms to make better-informed decisions. With a panel of over 60 million verified respondents across more than 40 countries, Dynata offers unparalleled reach and scale for survey-based research, ad effectiveness measurement, and audience intelligence. Formed through the merger of Research Now and SSI (Survey Sampling International) in 2017 and subsequently rebranded as Dynata in 2019, the company has grown through strategic acquisitions to become a dominant force in the market research and data services space. Its platform supports a wide range of research methodologies including online surveys, mobile research, and passive data collection, serving clients across industries such as healthcare, financial services, technology, and consumer goods. In the AdTech ecosystem, Dynata plays a critical role in advertising measurement and audience validation. Its data is used to measure ad recall, brand lift, and campaign effectiveness, making it a key partner for major media companies, DSPs, and advertising agencies. The company has faced financial challenges in recent years, including debt restructuring, but continues to operate as a significant player in the global data and insights industry.