Quotient Technology

A leading digital promotions and retail media platform for CPG brands and retailers in the US, now integrated into Neptune Retail Solutions

Quotient Technology, now operating as Neptune Retail Solutions, was an advertising technology company that specialized in digital promotions, retail media, digital out-of-home advertising, social influencer marketing, display advertising, and data and analytics.¹ Its platform leveraged a footprint of over 100 million CPG buyers and drew on item-level purchase data from roughly 400 million transactions per month, representing $150 billion in total annual sales, to construct targetable shopper segments for use in digital advertising.² Its audience solutions connected to demand-side platforms and leading publisher platforms, enabling activation across display, mobile, video, social, advanced TV, streaming audio, and digital out-of-home formats.² Serving hundreds of CPG brands and retailers — including Clorox, Procter & Gamble, Albertsons, CVS, and Dollar General — Quotient used its Promotions, Media, Audience, and Analytics Cloud platforms to target audiences, optimize performance, and deliver measurable sales results.² Quotient was ultimately acquired by Neptune Retail Solutions in an all-cash transaction with an aggregate equity value of approximately $430 million, at $4.00 per share.³ Source 1: wikipedia.org — Quotient Technology Source 2: adtechdaily.com — Quotient Launches Audience Solutions Leveraging 100 ... Source 3: charlesbank.com — Quotient to Combine with Neptune Retail Solutions