Valassis

Leading provider of shared mail advertising and promotional marketing solutions in North America

Valassis, founded in 1970, is a major player in the marketing services industry, best known for its shared mail programs and promotional marketing solutions. The company pioneered the shared mail advertising model and has evolved into a comprehensive marketing solutions provider offering both print and digital advertising services. Valassis operates primarily through its flagship products including RedPlum (shared mail inserts), Save.com (digital coupons), and Retailer iQ (targeted marketing platform). In 2014, Valassis was acquired by Harland Clarke Holdings, creating one of the largest marketing services companies in North America. The company serves major retailers, consumer packaged goods (CPG) manufacturers, and quick-service restaurants, helping them reach consumers through targeted promotional campaigns. Valassis processes billions of promotional offers annually and reaches millions of households across the United States. Valassis has adapted to the digital transformation of advertising by expanding beyond traditional direct mail into digital channels, mobile marketing, and data-driven targeting solutions. The company leverages extensive consumer data and household-level insights to help brands optimize their promotional spending and measure campaign effectiveness across both offline and online channels.