RetailMeNot

Leading digital coupon and cash back platform in North America

RetailMeNot, Inc. operates a leading digital savings platform that connects millions of consumers with retailers through coupons, promo codes, cash back offers, and deals. Founded in 2006, the company has grown to become one of the largest coupon and deals websites globally, serving both consumers seeking discounts and retailers looking to drive traffic and sales. The platform monetizes primarily through affiliate marketing and performance-based advertising, earning commissions when consumers make purchases through their links. RetailMeNot operates multiple properties including RetailMeNot.com in the United States, VoucherCodes.co.uk in the UK, and other international sites. The company serves as a key player in the performance marketing and affiliate advertising ecosystem, helping brands and retailers acquire customers cost-effectively while providing consumers with savings opportunities. In 2017, RetailMeNot was acquired by Harland Clarke Holdings (later rebranded as Ziff Davis), and the platform continues to operate as part of Ziff Davis's digital media portfolio. The company's advertising technology capabilities include coupon distribution, promotional campaign management, and consumer engagement tools that help retailers drive incremental sales and customer acquisition. RetailMeNot has evolved beyond simple coupon aggregation to offer cash back programs, browser extensions, and mobile apps that enhance the shopping experience while generating performance-based advertising revenue.