Performance Marketing

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Adobe Advertising Search, Social & Commerce (formerly Adobe Advertising Cloud Search) is a component of Adobe's broader enterprise programmatic advertising suite, sitting alongside the Adobe Advertising DSP within the consolidated Adobe Advertising platform.

Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem.

Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.

ByteDance is a Chinese internet technology company, founded in 2012, that builds platforms and products designed to enrich people's lives through content discovery and creation.

Click-to-WhatsApp Ads is a Meta-native ad format that enables users to initiate a WhatsApp conversation with a business directly from a Facebook or Instagram ad, bypassing traditional website or lead-form destinations.

Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.

Criteo Dynamic Retargeting is a digital advertising technology focused on increasing customer engagement and conversion rates through personalized ad displays, with a primary emphasis on reconnecting with users who have previously interacted with a brand's website or mobile app.

ESPN is a sports media company whose advertising division, led by a senior vice president of Platform Ad Sales Strategy and Global Operations, is focused on establishing and executing a go-to-market strategy for its digital advertising business to enhance the overall ESPN Platform.

360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine marketing and technology company.

Adikteev is an ad tech company specializing in app retargeting, operating a demand-side platform (DSP) built exclusively to re-engage existing users efficiently and without the overhead of user acquisition services.

Adnami is an attention-first AdTech company whose technology stack combines high-impact display and video formats, predictive attention measurement through its Sonar product, and agentic optimization to help advertisers, agencies, and publishers maximize media effectiveness across the open internet.

Affise is a cloud-based SaaS partner marketing platform founded in 2017 to simplify partnerships among brands, agencies, and publishers.

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.

Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.

CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.

Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.

3Q Digital is a performance-driven digital marketing agency specializing in paid search, social, and programmatic advertising for high-growth brands and enterprises.

8th Wall is a leading WebAR platform enabling brands and developers to create augmented reality experiences that run directly in mobile web browsers without requiring app downloads.

A global partnership marketing agency specializing in affiliate marketing, influencer partnerships, and strategic partner programs for premium brands.

Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.

Admitad is a global affiliate marketing and performance-based advertising network that connects advertisers with publishers. The company provides technology solutions for e-commerce, content monetization, and affiliate marketing, serving both advertisers and publishers worldwide.

Adtraction is a Swedish-founded partner/affiliate marketing network operating across Europe; acquired UK-based Affiliate Future from GlobalData in October 2025.

Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...

AI-driven campaign type within Amazon DSP for off-Amazon performance. Launched March 2024; globally available since Oct 2024. Reports 30-90% lower CPAs vs traditional campaigns.

360 Search Ads is the search advertising platform operated by Qihoo 360, one of China's leading internet security and search engine companies.

Adglow is a Madrid-headquartered global social media advertising technology company and official marketing partner of major platforms including TikTok, Twitter/X, Pinterest, and Snapchat. It provides campaign management, creative services, and performance optimization for brands and agencies running social media advertising across multiple platforms simultaneously.

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.

Affiliate Future is a UK-based affiliate marketing network connecting advertisers with publishers through performance-based marketing solutions.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

AffiliateManager.com is a specialized full-service affiliate program management agency that serves as a strategic outsourcing partner for brands seeking to establish, scale, and optimize their affiliate marketing initiatives. The company provides comprehensive end-to-end management services that eliminate the need for brands to build in-house affiliate marketing expertise, offering dedicated account management, affiliate recruitment and vetting, performance optimization, compliance monitoring...

AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.

Affiliatly is a software-as-a-service (SaaS) platform specializing in affiliate marketing management solutions designed specifically for small and medium-sized e-commerce businesses. The company's core mission focuses on democratizing affiliate marketing by providing merchants with accessible, comprehensive tools to create, manage, and scale branded affiliate programs without requiring extensive technical expertise or development resources. By automating critical workflows including affiliate...

AdRoll is the AI-powered connected advertising platform of NextRoll, Inc. and the company's single customer-facing brand.

Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...

Amazon's subsidiary that powers product search and advertising technology across Amazon's e-commerce platform and advertising services.

Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

eBay's retail media advertising platform enabling brands and sellers to reach high-intent shoppers across eBay's global marketplace through sponsored listings and display advertising.

Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Leading online travel agency specializing in hotel and accommodation bookings across Asia-Pacific and globally, operating as a subsidiary of Booking Holdings.

Alibaba's mobile advertising network enabling app developers and publishers to monetize traffic through Alibaba's vast e-commerce and retail data ecosystem.

Microsoft's search engine and second-largest search advertising platform, offering robust paid search and audience targeting capabilities to advertisers worldwide.

Bully Pulpit Interactive (BPI) is a leading Democratic-leaning digital agency specializing in political campaigns, advocacy, and public affairs advertising with deep expertise in data-driven persuasion.

ByteDance's integrated advertising platform powering performance and brand campaigns across TikTok, Douyin, Toutiao, and the broader ByteDance app ecosystem in China and globally.

Collab is a creator economy platform that connects brands with TikTok creators for performance-driven influencer marketing campaigns.

Dealfront — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

A mobile medical reference and clinical decision support platform for healthcare professionals, now operating as part of athenahealth's physician engagement solutions.

FP1 Strategies is a Republican political consulting and digital advertising firm specializing in data-driven campaign strategy, voter outreach, and digital media for conservative candidates and causes.