Uber Advertising

Leading on-demand platform advertising network with significant reach in mobility and food delivery

Uber Advertising is the advertising business unit of Uber Technologies, launched to monetize Uber's extensive user base and first-party data. The platform enables brands to reach millions of consumers through various ad formats across Uber's mobility and delivery platforms, including the Uber app, Uber Eats app, and physical delivery packaging. Uber Advertising leverages Uber's rich first-party data on consumer behavior, location, and preferences to offer targeted advertising opportunities. The platform has grown significantly since its formal launch, capitalizing on Uber's position as a super app with over 130 million monthly active users globally. Uber Advertising offers multiple ad formats including journey ads (in-app ads during rides), Eats ads (sponsored listings and banner ads), and out-of-home advertising through car-top displays and delivery packaging. The business has become an increasingly important revenue stream for Uber, with the company reporting substantial growth in its advertising segment. Uber Advertising competes in the retail media and on-demand platform advertising space, positioning itself as a unique channel that reaches consumers during high-intent moments throughout their daily routines. The platform appeals to both endemic advertisers (restaurants, CPG brands) and non-endemic brands seeking to reach Uber's affluent, mobile-first audience.