Uber Advertising

A fast-growing mobility and retail media network with $2B+ in revenue, leveraging Uber's first-party data across ride-hailing and delivery to compete with established retail media networks

Uber Advertising is the advertising division of Uber, a company that has built its reputation on simple, intuitive, and personalized experiences, and which extended that customer-centric philosophy into the advertising industry.¹ It operates a mobility-based ad platform that reaches more than 150 million active users across 10,000 cities in over 70 countries, connecting brands with consumers at contextually relevant moments.² Its portfolio spans creative and performance formats including display, video, and in-feed and offer-based solutions designed to serve goals ranging from awareness to conversion across restaurants, grocery, and retail.³ Through its Offsite Ads product, the platform extends campaigns beyond its own surfaces to external channels such as Meta and Google Shopping, using first-party signals grounded in real-world ordering and engagement behavior to target audiences and measure outcomes tied directly to orders and store visits.⁴ Uber Advertising's revenue totaled more than $2 billion in 2025.⁵ Source 1: accenture.com — New Era of Advertising | Uber Case Study Source 2: iabeurope.eu — Uber Advertising Source 3: uber.com — Uber Advertising Source 4: uber.com — Uber Advertising: New Solutions to Connect On and Off Uber Source 5: marketingdive.com — Uber Advertising expands beyond owned apps in play for ...