Provides enterprise advertisers with unified access to premium inventory across all digital channels with advanced targeting, measurement, and optimization capabilities powered by Google's technology and data infrastructure.
Last updated Feb 18, 2026
Leading enterprise DSP with significant market share in programmatic advertising, particularly strong in video and display advertising
Google Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and optimize digital advertising campaigns at scale. Launched as part of Google Marketing Platform, DV360 evolved from DoubleClick Bid Manager following Google's rebranding in 2018. The platform provides unified access to premium inventory across display, video, audio, connected TV, and native formats, leveraging Google's extensive advertising ecosystem and data capabilities. As one of the leading DSPs in the programmatic advertising industry, DV360 serves large advertisers, agencies, and trading desks with sophisticated campaign management tools, advanced audience targeting, and cross-channel measurement capabilities. The platform integrates deeply with other Google Marketing Platform products like Campaign Manager 360 and Search Ads 360, offering a comprehensive solution for enterprise digital advertising needs. DV360's access to Google's unique inventory sources, including YouTube and Google Ad Manager inventory, combined with its machine learning optimization capabilities, makes it a dominant force in the programmatic advertising landscape.
Comprehensive campaign planning and management tools for creating, organizing, and executing digital advertising campaigns across multiple channels
Advanced audience segmentation and targeting capabilities using first-party, third-party, and Google data signals
Automated media buying across multiple exchanges and inventory sources with real-time bidding capabilities
Tools for managing, testing, and optimizing creative assets across campaigns and formats
Comprehensive reporting dashboards with customizable metrics, attribution modeling, and performance insights
Access to premium inventory including YouTube, Google Ad Manager, and third-party exchanges