Google Display & Video 360

One of the top two enterprise DSPs globally by spend volume, with dominant reach through Google's ecosystem and inventory access

Google Display & Video 360 (DV360) is Google's flagship enterprise demand-side platform (DSP), part of the Google Marketing Platform suite. It enables large advertisers, media agencies, and trading desks to plan, execute, optimize, and measure programmatic advertising campaigns across a wide range of channels including display, video, audio, native, and connected TV (CTV). DV360 consolidates campaign management, audience targeting, creative tools, and measurement into a single unified platform, giving buyers access to premium inventory across the open web as well as Google-owned properties like YouTube. DV360 occupies a dominant position in the enterprise DSP market, competing directly with The Trade Desk, Amazon DSP, and Xandr. Its deep integration with the broader Google ecosystem — including Google Ads, Campaign Manager 360, Search Ads 360, and Google Analytics 4 — gives it a significant data and workflow advantage for organizations already invested in Google's marketing stack. The platform offers access to billions of impressions daily through direct publisher integrations, private marketplace deals, and open auction buying across major ad exchanges. As part of Alphabet Inc., DV360 benefits from Google's massive infrastructure, machine learning capabilities, and first-party data signals. It is widely used by Fortune 500 brands and global media agencies for brand awareness and performance campaigns. The platform has been at the center of ongoing regulatory scrutiny around Google's dominance in the programmatic supply chain, particularly given its simultaneous operation of buy-side (DV360), sell-side (Google Ad Manager), and exchange (Google AdX) technologies.