Google Display & Video 360
S · Core PlatformsSubsidiaryProvides enterprise advertisers with unified access to premium inventory across all digital channels with advanced targeting, measurement, and optimization capabilities powered by Google's technology and data infrastructure.
Last updated Feb 18, 2026
- Industry
- Demand-Side Platform (DSP) / Programmatic Advertising
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1,000-5,000
- Funding
- -
- Revenue Range
- $1B+
- Stock Symbol
- GOOGL
- Parent Company
- Google LLC (Alphabet Inc.)
- API Available
- Yes
Market Position
Leading enterprise DSP with significant market share in programmatic advertising, particularly strong in video and display advertising
Overview
Google Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and optimize digital advertising campaigns at scale. Launched as part of Google Marketing Platform, DV360 evolved from DoubleClick Bid Manager following Google's rebranding in 2018. The platform provides unified access to premium inventory across display, video, audio, connected TV, and native formats, leveraging Google's extensive advertising ecosystem and data capabilities. As one of the leading DSPs in the programmatic advertising industry, DV360 serves large advertisers, agencies, and trading desks with sophisticated campaign management tools, advanced audience targeting, and cross-channel measurement capabilities. The platform integrates deeply with other Google Marketing Platform products like Campaign Manager 360 and Search Ads 360, offering a comprehensive solution for enterprise digital advertising needs. DV360's access to Google's unique inventory sources, including YouTube and Google Ad Manager inventory, combined with its machine learning optimization capabilities, makes it a dominant force in the programmatic advertising landscape.
Products & Features
Campaign Manager
Comprehensive campaign planning and management tools for creating, organizing, and executing digital advertising campaigns across multiple channels
Audience Targeting
Advanced audience segmentation and targeting capabilities using first-party, third-party, and Google data signals
Programmatic Buying
Automated media buying across multiple exchanges and inventory sources with real-time bidding capabilities
Creative Management
Tools for managing, testing, and optimizing creative assets across campaigns and formats
Reporting & Analytics
Comprehensive reporting dashboards with customizable metrics, attribution modeling, and performance insights
Inventory Management
Access to premium inventory including YouTube, Google Ad Manager, and third-party exchanges
Key Features
Unified campaign management across display, video, audio, and connected TVAccess to YouTube and Google inventoryAdvanced audience targeting with Google dataReal-time bidding and programmatic guaranteed dealsCross-channel attribution and measurementIntegration with Google Marketing Platform productsMachine learning-based optimizationBrand safety and verification toolsFrequency management across devicesCustom bidding strategies
Use Cases
Multi-channel programmatic advertising campaignsVideo advertising across YouTube and connected TVBrand awareness and consideration campaignsPerformance marketing and direct responseAudience retargeting and remarketingCross-device campaign orchestrationPrivate marketplace (PMP) and programmatic guaranteed dealsSequential messaging and creative optimization
Customer Segments
Large enterprise advertisersAdvertising agenciesTrading desksMedia buying agenciesBrand marketersPerformance marketers