Google Display & Video 360

One of the leading enterprise DSPs globally, dominant among advertisers and agencies embedded in the Google ecosystem

Google Display & Video 360 (DV360) is a comprehensive enterprise demand-side platform that serves as the programmatic buying hub within the Google Marketing Platform ecosystem. It enables large advertisers, agencies, and trading desks to plan, execute, optimize, and measure digital advertising campaigns across a vast range of channels including display, video, audio, native, and connected TV (CTV). DV360 provides access to premium inventory through direct publisher deals, private marketplaces, and open auction environments, integrating tightly with Google's broader ad infrastructure including Google Ad Manager, Campaign Manager 360, and Search Ads 360. DV360 differentiates itself through deep integration with Google's first-party data signals, advanced audience targeting capabilities, and machine learning-driven bidding strategies. Advertisers can leverage custom audience segments, lookalike modeling, and cross-channel frequency management to maximize campaign efficiency. The platform supports brand safety controls, viewability measurement, and third-party verification integrations, making it a trusted choice for enterprise-level media buying. In the competitive DSP landscape, DV360 is widely regarded as one of the top platforms alongside The Trade Desk and Amazon DSP. Its scale, data access, and seamless integration with Google's measurement and analytics tools give it a significant advantage for advertisers already invested in the Google ecosystem. It is primarily used by large brands, global agencies, and media buying specialists who require sophisticated programmatic capabilities and access to premium inventory at significant scale.