Google Display & Video 360

One of the largest and most widely used DSPs globally, with unmatched access to Google-owned inventory including YouTube and deep integration across the Google Marketing Platform ecosystem.

Google Display & Video 360 is Google's demand-side platform (DSP) for the programmatic purchase of display, video, mobile, and TV ads, giving advertisers extensive reach and precise targeting capabilities.¹ It bundles media buying, creative management, audience data, and reporting that a large advertiser would otherwise source from multiple vendors.² It is a central component of the Google Marketing Platform, a suite of advertising and analytics tools that enables seamless workflows and data sharing across marketing functions — for example, audiences built in Google Analytics 4 can be activated directly in DV360, and creatives built in Campaign Manager 360 can be deployed into DV360 campaigns.¹ Targeting draws on three data sources simultaneously: first-party data such as customer lists and site visitors, Google's own affinity, in-market, and demographic segments that independent DSPs cannot replicate, and third-party segments purchased from data providers within the platform.² Google's vertical position — owning both the DSP and Google Ad Manager on the publisher side, as well as a large share of the inventory itself — has drawn sustained regulatory attention, though it also enables DV360 to access YouTube inventory at a depth rival DSPs cannot match.² Source 1: improvado.io — DV360: The Complete Guide to Google Display & Video ... Source 2: hawky.ai — What Is DV360? Google Display & Video 360 Explained