Google Display & Video 360

One of the largest and most widely used enterprise DSPs globally, with a dominant position among agencies and large advertisers due to its integration with the Google Marketing Platform ecosystem.

Google Display & Video 360 (DV360) is Google's flagship enterprise demand-side platform, part of the Google Marketing Platform suite. It enables large advertisers, agencies, and trading desks to plan, execute, optimize, and measure programmatic advertising campaigns across a wide range of channels including display, video, audio, native, and connected TV (CTV). DV360 provides access to premium inventory through direct publisher deals, private marketplaces, and open auction buying, all within a unified workflow environment. DV360 stands out in the AdTech ecosystem through its deep integration with Google's broader advertising infrastructure, including Google Ads, Campaign Manager 360, Search Ads 360, and Google Analytics 4. This integration allows advertisers to unify audience data, attribution, and reporting across channels. The platform leverages Google's vast first-party data signals, machine learning capabilities, and Brand Safety tools to help advertisers reach target audiences efficiently and at scale. Its Audience Center enables sophisticated audience segmentation using first-, second-, and third-party data. As a product of Google, DV360 benefits from access to Google-owned inventory (YouTube, Gmail, Google Display Network) as well as third-party exchanges and publishers globally. It is positioned as a premium enterprise solution competing directly with The Trade Desk, Amazon DSP, and Xandr. DV360 is widely regarded as one of the most powerful and feature-rich DSPs available, particularly for enterprises already embedded in the Google Marketing Platform ecosystem, though it typically requires significant media spend commitments and is not designed for small advertisers.