Google Display & Video 360
Mountain View, California, United States · Founded 2018
GOOGL
Sourced & current · updated Aug 31, 2026Website
Google's enterprise demand-side platform (DSP) for programmatic advertising, enabling large advertisers and agencies to plan, execute, and measure digital ad campaigns across display, video, audio, and connected TV.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
One of the largest and most widely used enterprise DSPs globally, with a dominant position among agencies and large advertisers due to its integration with the Google Marketing Platform ecosystem.
Ownership
Parent: Google