G
Google Display & Video 360
Mountain View, California, United States · Founded 2011
10001+ employees · GOOGL
Google's enterprise demand-side platform (DSP) for programmatic advertising, enabling large advertisers and agencies to plan, execute, and measure digital ad campaigns across display, video, audio, and connected TV.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
One of the top two enterprise DSPs globally by spend volume, with dominant reach through Google's ecosystem and inventory access
Ownership
Parent: Google
Competitors
In their space
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- DoubleVerify acquires Scibids for AI-powered optimization1 sourceJul 31, 2023 · $125M
- Horizon Media acquires Chalice Custom Algorithms1 sourceJul 1, 2023