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Google Marketing Platform
MarTech
Tier ADirect Ecosystem
Active
Google Marketing Platform delivers essential creative & content platform services for the adtech industry
Updated 1 months ago ⚠️
Founded2018
Employees1000+
Mountain View, California
MarTech
Why This Matters to AdTech
ADirect Ecosystem
Google Marketing Platform is a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features, enabling enterprises to manage, optimize, and measure their digital marketing campaigns effectively.
Primary Use Cases in AdTech
- •Programmatic advertising
- •Campaign management and optimization
- •Audience targeting and segmentation
- •Cross-channel analytics and reporting
Key Integrations
Google AdsGoogle AnalyticsGoogle Tag ManagerGoogle Display & Video 360
Market Impact
9/10
AI Analysis90% confidence
Market Intelligence
Market Position
Market leader in enterprise digital advertising and analytics solutions
Business Model
B2B View similar →
Competitive Landscape
About Google Marketing Platform
Google Marketing Platform (GMP) is an integrated suite of digital advertising and analytics tools that helps enterprises manage, optimize, and measure their digital marketing campaigns. Originally known as DoubleClick before Google's acquisition, GMP has evolved into a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features.
Rich Data Profile(115/100)
Quick Facts
- Industry
- Advertising Technology
- Status
- product
- Founded
- 2018
- Employees
- 1000+
- Location
- Mountain View, California
Contact & Links
Corporate Family
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Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as A in MarTech space. This indicates emerging player status.
Data Quality & Trust
Data Completeness95%
Profile Completeness95%
Last updated: 9/4/2025