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Google Marketing Platform

Google Marketing Platform

Advertising Technology & Marketing AnalyticsProduct· part of Googlemarketingplatform.google.com

Google Marketing Platform is an online advertising and analytics platform developed by Google, launched in July 2018, that unifies DoubleClick's advertising services with Google's own advertising and analytics offerings.

Last updated Oct 11, 2026 by ATDb automated enrichment

Founded
2018
HQ
Mountain View, California, United States
Parent
Google
Connections
174

AI-drafted from public sources6 sources cited

At a glance

Employees
10001+
Funding
$0
Revenue
Part of Google/Alphabet — Google advertising revenue exceeds $200B annually; GMP segment not separately disclosed
Stock
GOOGL
168integrations3competitors1corporate family
Attribution & AnalyticsMarketing Platform

About

Google's unified enterprise advertising and analytics platform, integrating demand-side buying, campaign management, and measurement tools into a single ecosystem

Google Marketing Platform is an online advertising and analytics platform developed by Google, launched in July 2018, that unifies DoubleClick's advertising services with Google's own advertising and analytics offerings. A key strength of the platform is the audience and conversion data collected by Floodlight pixels, which can be shared between products, enabling more accurate cross-channel measurement through a single set of tags. The platform's products integrate seamlessly with one another to de-duplicate conversion activity across all touchpoints, deepen understanding of user behavior and campaign effectiveness, and apply algorithmic optimization to drive incremental conversions. To access Google Marketing Platform's tools, specialists must hold appropriate certifications, and companies are required to have certified specialists on staff or engaged as contractors. Source 1: wikipedia.org — Google Marketing Platform Source 2: brainlabsdigital.com — The beginner's guide to Google Marketing Platform Source 3: infotrust.com — What Is Google Marketing Platform (GMP) and How It Can ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Display & Video 360 (DV360)

    Demand-side platform for programmatic buying of display, video, and connected TV inventory across the open web

  • Campaign Manager 360

    Ad server and cross-channel campaign management tool for trafficking, reporting, and attribution

  • Search Ads 360

    Search campaign management platform enabling unified buying and reporting across search engines

  • Google Analytics 360

    Enterprise-grade web and app analytics solution with advanced data modeling and BigQuery integration

  • Data Studio (Looker Studio)

    Data visualization and reporting tool for building dashboards from multiple marketing data sources

  • Optimize 360

    Website testing and personalization tool integrated with Analytics 360

  • Tag Manager 360

    Enterprise tag management solution for deploying and managing marketing and analytics tags

Key features

Floodlight pixel-based cross-channel conversion tracking and audience sharingDe-duplication of conversions across all campaign touchpointsUnified reporting and attribution across search, display, and videoAlgorithmic bid optimization and machine learning-driven campaign managementSeamless integration between all platform productsCertification requirements ensuring qualified platform usageBigQuery integration for advanced data analysis

Use cases

Programmatic display and video campaign managementCross-channel attribution and conversion measurementEnterprise search campaign management across multiple enginesAudience segmentation and remarketing across channelsUnified marketing analytics and performance reportingWebsite A/B testing and personalization

Customer segments

Large enterprise advertisersGlobal media agenciesPerformance marketing teamsBrand marketing teams at Fortune 500 companiesCertified Google Marketing Platform partners and resellers

Tech & specs

Technology stack

Floodlight tagging and pixel technologyGoogle Cloud Platform / BigQueryMachine learning and algorithmic optimizationReal-time bidding infrastructureGoogle Tag Manager

Security & compliance

GDPRCCPAISO 27001SOC 2

Deployment

Cloud

API

Yes

Explore further

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