Redpoint Global

Mid-tier enterprise CDP and customer experience management vendor known for deep data quality and identity resolution capabilities

Redpoint Global is a Wellesley, Massachusetts-based software company founded in 2006 that specializes in customer data management and customer experience orchestration for large enterprises. Its flagship platform, the Redpoint Customer Data Platform (CDP), enables organizations to ingest, cleanse, and unify customer data from disparate sources into a single, persistent Golden Record — a continuously updated, authoritative customer profile that serves as the foundation for personalized marketing and customer engagement strategies. The company's platform goes beyond traditional CDPs by combining data quality, identity resolution, and real-time interaction management in a single integrated solution. Redpoint Global serves clients across industries including retail, financial services, healthcare, and hospitality, helping them break down data silos and deliver consistent, contextually relevant experiences across digital and offline touchpoints. Its technology supports both batch and real-time data processing, making it suitable for complex enterprise environments with high data volumes and strict governance requirements. In the competitive customer data and MarTech landscape, Redpoint Global positions itself against vendors such as Salesforce, Adobe, and Treasure Data by emphasizing data quality and identity resolution depth, flexible deployment options, and the ability to handle enterprise-scale data complexity. The company has built a reputation for serving data-intensive industries where accuracy and compliance are paramount, and its platform is recognized by analysts including Forrester and Gartner in the CDP and customer analytics categories.