Redpoint Global

Established enterprise CDP and customer data management vendor with strong identity resolution and real-time decisioning capabilities, competing in the upper mid-market and enterprise segment.

Redpoint Global is a customer data and engagement technology company that provides enterprises with a comprehensive platform for managing customer data, resolving identities, and orchestrating personalized omnichannel experiences. Its flagship product, the Redpoint Customer Data Platform (rg1), enables brands to create a single, persistent 'Golden Record' for each customer by ingesting, cleansing, and unifying data from disparate sources — enabling highly targeted and relevant marketing and customer experience initiatives. The company serves major brands across retail, financial services, healthcare, insurance, and hospitality sectors. Founded in 2006 and headquartered in Wellesley, Massachusetts, Redpoint Global has established itself as a significant player in the Customer Data Platform (CDP) and marketing technology space. Its platform is distinguished by its ability to handle complex data management tasks at enterprise scale, including real-time decisioning, audience segmentation, and journey orchestration. Redpoint competes with major CDP and CRM vendors but differentiates itself through deep data management capabilities and flexible deployment options. Within the AdTech and MarTech ecosystem, Redpoint Global is recognized for its strong identity resolution and data quality capabilities, which are increasingly critical in a privacy-first, cookieless advertising environment. The company has received investment from private equity and has grown its client base among Fortune 500 companies seeking to consolidate their customer data infrastructure and improve marketing ROI through more precise personalization and suppression strategies.