Redpoint Global

Mid-tier enterprise CDP and customer experience management vendor known for deep data quality and identity resolution capabilities

Redpoint Global is an enterprise customer data platform (CDP) company founded in 2006 that specializes in helping organizations solve complex customer data challenges through automated data quality and identity resolution.^1,2 The company produces solutions that maximize the value of enterprise data by powering customer experience and AI use cases with clean, contextual, fit-for-purpose data, delivering this through automated data quality, precise identity resolution, real-time processing, and a composable architecture.¹ On the advertising side, Redpoint Global has developed a Digital Acquisition Platform that intermingles first- and third-party data in a private, secured environment, partnering with data onboarding vendor LiveRamp to manage data flow between its cloud and popular adtech platforms, with the goal of helping brands run campaigns while honoring customer privacy settings.³ Its platform supports marketers in managing data across coordinated cross-channel campaigns — including gaming channels and IoT devices — with any channel that accepts an open API supported, and includes real-time triggered and transactional messaging capabilities.⁴ Redpoint Global serves diverse sectors including healthcare, financial services, retail, travel, and media.² Source 1: redpointglobal.com — About Redpoint Source 2: startupintros.com — RedPoint Global: Funding, Team & Investors Source 3: techtarget.com — RedPoint Global mashes up CDP, DMP functions in new ... Source 4: mediapost.com — RedPoint Global Expands Data-Driven Marketing Tools