Simon Data

Warehouse-native CDP positioned as a bridge between data engineering infrastructure and marketer-friendly campaign orchestration for mid-market and enterprise brands

Simon Data is a fully managed Customer Data Platform (CDP) that runs on top of Snowflake, providing marketers with tools to build audiences, orchestrate campaigns, and activate customer data across marketing channels to power personalized experiences.¹ The platform integrates with first- and third-party data providers to deliver a unified view of customers, supporting multi-channel marketing across email, digital ads, push notifications, direct mail, and SMS.² As a composable CDP, Simon Data is natively designed to integrate with cloud data warehouses — enabling users to access all of their data without having to replicate or move it unnecessarily.³ Simon Data also provides no-code applications that allow marketers to quickly perform tasks such as email marketing, campaign optimization, and customer segmentation without requiring technical expertise.⁴ Simon Data has raised a total of approximately $118 million in funding, including a $54 million Series D round.³ Source 1: hightouch.com — What is Simon Data CDP (And How Does it Work?) Source 2: heypoplar.com — Simon Data Direct Mail Campaign | Poplar Integrations Source 3: adexchanger.com — 'Composable CDP' Simon Data Raises $54 Million Source 4: businessinsider.com — Simon Data: Marketing Tech Company Raises $54 Million ...