Simon Data

Warehouse-native CDP positioned as a bridge between data engineering infrastructure and marketer-friendly campaign orchestration for mid-market and enterprise brands

Simon Data is a New York-based customer data platform founded in 2015 by data scientists and engineers with backgrounds at hedge funds and technology companies. The platform is purpose-built for enterprise marketers, enabling them to consolidate customer data from disparate sources, build sophisticated audience segments, and activate that data across email, SMS, push notifications, paid media, and other channels. Simon Data differentiates itself by sitting natively on top of cloud data warehouses — particularly Snowflake — allowing brands to leverage their existing data infrastructure rather than duplicating data into a proprietary silo. In the AdTech and MarTech ecosystem, Simon Data occupies the intersection of CDPs and marketing orchestration platforms. Its warehouse-native architecture appeals to data-mature organizations that want to maintain a single source of truth in their data warehouse while still giving marketers self-service access to segmentation and campaign execution. The platform includes tools for journey orchestration, predictive modeling, A/B testing, and real-time personalization, making it a comprehensive solution for data-driven marketing teams. Simon Data serves mid-market and enterprise brands across retail, e-commerce, travel, financial services, and media verticals. The company has raised venture funding from investors including Spark Capital and others, and competes with CDPs such as Segment, Salesforce CDP, mParticle, and Treasure Data. Its emphasis on reducing time-to-value for marketers while preserving data governance and engineering efficiency has positioned it as a notable player in the rapidly growing CDP market.