Simon Data

Enterprise-focused CDP provider with emphasis on data-driven marketing orchestration

Simon Data is a Customer Data Platform (CDP) founded in 2013 that enables enterprise brands to create personalized, data-driven marketing campaigns at scale. The platform unifies customer data from multiple sources, applies sophisticated segmentation and predictive analytics, and orchestrates personalized experiences across email, mobile, advertising, and other channels. Simon Data differentiates itself through its enterprise-grade architecture and focus on empowering marketers with data science capabilities without requiring technical expertise. The company serves major enterprise brands across retail, e-commerce, travel, and media industries, competing in the rapidly growing CDP market alongside players like Segment, mParticle, and Treasure Data. Simon Data's platform is particularly known for its real-time data processing capabilities, advanced audience segmentation tools, and native integrations with major marketing clouds and data warehouses. The company has raised significant venture capital funding and established itself as a notable player in the marketing technology and customer data infrastructure space.