Simon Data enables enterprise marketers to leverage unified customer data and predictive analytics to deliver personalized, omnichannel experiences at scale without requiring data science expertise.
Last updated Feb 8, 2026
Enterprise-focused CDP provider with emphasis on data-driven marketing orchestration
Simon Data is a Customer Data Platform (CDP) founded in 2013 that enables enterprise brands to create personalized, data-driven marketing campaigns at scale. The platform unifies customer data from multiple sources, applies sophisticated segmentation and predictive analytics, and orchestrates personalized experiences across email, mobile, advertising, and other channels. Simon Data differentiates itself through its enterprise-grade architecture and focus on empowering marketers with data science capabilities without requiring technical expertise. The company serves major enterprise brands across retail, e-commerce, travel, and media industries, competing in the rapidly growing CDP market alongside players like Segment, mParticle, and Treasure Data. Simon Data's platform is particularly known for its real-time data processing capabilities, advanced audience segmentation tools, and native integrations with major marketing clouds and data warehouses. The company has raised significant venture capital funding and established itself as a notable player in the marketing technology and customer data infrastructure space.
Core customer data platform that unifies data from multiple sources into a single customer view
Visual campaign orchestration tool for creating multi-channel customer journeys
Advanced segmentation engine with predictive analytics and machine learning capabilities
Native integrations with cloud data warehouses like Snowflake, BigQuery, and Redshift