Lytics

Composable CDP provider with strong Google Cloud integration, positioned as a privacy-first, first-party data activation platform for mid-market and enterprise brands

Lytics is a Portland, Oregon-based customer data platform founded in 2012 that helps brands collect, unify, and activate their first-party customer data across marketing and advertising channels. The platform leverages machine learning and behavioral data science to build rich customer profiles, predictive audiences, and personalization engines that enable marketers to deliver more relevant experiences at scale. Lytics is particularly known for its 'composable CDP' architecture, which allows enterprises to work with data where it already lives — including cloud data warehouses like BigQuery and Snowflake — rather than requiring full data migration. In the AdTech and MarTech ecosystem, Lytics occupies a position as a mid-market to enterprise CDP with strong capabilities in content affinity modeling, behavioral scoring, and real-time audience segmentation. The company has differentiated itself through its Google Cloud partnership and its ability to integrate deeply with Google's marketing stack, making it a preferred CDP for organizations heavily invested in the Google ecosystem. Its composable approach aligns with the broader industry shift toward data warehouse-native CDPs. Lytics competes in a crowded CDP market against players like Segment, mParticle, Tealium, and Treasure Data. The company has raised venture funding and serves customers across retail, media, financial services, and technology verticals. Its focus on privacy-safe, first-party data activation has become increasingly relevant as third-party cookies deprecate and brands seek to maximize the value of their owned data assets.