Lytics

Mid-tier composable CDP with strong ML and behavioral analytics capabilities, differentiated by cloud data warehouse integration and Google Cloud partnership

Lytics was a Google Cloud-native customer data platform (CDP) built around behavioral scoring, content affinity modeling, and web personalization, with a customer base centered on mid-market publishers and CPG brands, until its acquisition by Contentstack in January 2025.¹ The platform enabled marketers to build personalized digital experiences and one-to-one marketing campaigns by combining behavioral data with an advanced machine learning decision engine.² Lytics offered hundreds of integrations across the MarTech stack — spanning advertising platforms and email service providers — and allowed brands to build first-party data audiences for paid ads, construct lookalike segments to reach anonymous users, and apply predictive targeting for cross-channel retargeting.³ Enterprise customers including Atlassian, Nestlé, General Mills, The Economist, and Heineken used the platform to build real-time customer profiles.⁴ Following the acquisition, Lytics' CDP capabilities were folded into Contentstack's digital experience platform as part of what the combined company calls its "Agentic Experience Platform," and Lytics is no longer available as a standalone product.¹ Source 1: cdp.com — What Is Lytics? CDP Features, Pricing & Alternatives Source 2: lytics.com — Official Lytics company page: check out our team Source 3: contentstack.com — Lytics a Contentstack company Source 4: terahatfield.com — Lytics, Enterprise Product Suite