Lytics
Portland, Oregon, United States · Founded 2012
51-200 employees · N/A
Sourced & current · updated Oct 5, 2026Website
Lytics was a Google Cloud-native customer data platform (CDP) built around behavioral scoring, content affinity modeling, and web personalization, with a customer base centered on mid-market publishers and CPG brands, until its acquisition by Contentstack in January 2025.
Where they sit
Stack tier: Ecosystem Services (A)
Customer Data PlatformAI-Powered PlatformMarketing AnalyticsIdentity ResolutionPrivacy & Consent Management
Mid-tier composable CDP with strong ML and behavioral analytics capabilities, differentiated by cloud data warehouse integration and Google Cloud partnership