Fivetran

Leading automated data integration platform for cloud data warehouses

Fivetran is a leading automated data integration platform that specializes in moving data from various sources into cloud data warehouses and data lakes. Founded in 2012, the company has established itself as a critical infrastructure provider for modern data stacks, enabling organizations to centralize their data for analytics and business intelligence. While not strictly an AdTech company, Fivetran plays a significant role in the AdTech ecosystem by providing the data pipeline infrastructure that marketing and advertising teams rely on to consolidate data from advertising platforms, marketing automation tools, CRM systems, and other sources into their analytics environments. Fivetran's platform features over 400 pre-built connectors to popular data sources including major advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other marketing technology tools. This makes it particularly valuable for AdTech companies, agencies, and marketing teams who need to aggregate campaign performance data, customer data, and attribution metrics from multiple sources. The company has raised significant venture capital funding and serves thousands of customers ranging from mid-market companies to large enterprises, positioning itself as a leader in the ELT (Extract, Load, Transform) space alongside competitors like Stitch Data and Airbyte.