Census

Leading Reverse ETL platform with strong enterprise adoption and extensive integration ecosystem

Census is a leading Reverse ETL (Extract, Transform, Load) platform founded in 2018 that enables companies to operationalize their data warehouse by syncing customer data to business tools. The platform sits at the intersection of data infrastructure and marketing technology, allowing organizations to activate their centralized data stored in cloud data warehouses (like Snowflake, BigQuery, and Databricks) across operational tools including CRMs, marketing automation platforms, advertising platforms, and customer support systems. Census eliminates the need for custom engineering work to move data between systems, democratizing data access for business teams. In the AdTech and MarTech ecosystem, Census plays a critical role in the modern data stack by enabling data-driven marketing, personalization, and customer engagement at scale. The platform supports over 200 integrations with popular business tools and has gained significant traction among data-forward companies looking to leverage their warehouse as the single source of truth. Census competes in the rapidly growing Reverse ETL and data activation category, positioning itself as an enterprise-grade solution with strong emphasis on data governance, security, and reliability. The company has raised significant venture funding and serves customers ranging from mid-market to enterprise organizations across various industries.