dbt Labs

Leading open-source data transformation platform in the modern data stack ecosystem

dbt Labs is not an AdTech company. It is a data transformation and analytics engineering platform company that provides tools for data teams to transform, test, and document data in cloud data warehouses. Founded as Fishtown Analytics and rebranded to dbt Labs, the company created dbt (data build tool), an open-source command-line tool that enables data analysts and engineers to transform data using SQL and software engineering best practices. While dbt Labs serves various industries including companies with advertising operations, it is fundamentally a data infrastructure and analytics tool rather than an advertising technology platform. dbt Labs has become a significant player in the modern data stack ecosystem, enabling organizations to implement analytics engineering workflows. The platform allows teams to version control data transformations, implement testing and documentation, and collaborate more effectively on data pipelines. While some AdTech companies may use dbt as part of their data infrastructure to process advertising data, campaign metrics, or customer analytics, dbt Labs itself does not provide advertising-specific technology, ad serving, programmatic advertising, marketing automation, or other core AdTech capabilities. It is more accurately categorized as a data infrastructure, data engineering, or analytics tool provider.