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Improvado

Improvado

Marketing Analytics & Data Integrationimprovado.com

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams that automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI tools.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 13, 2026

Founded
2017
HQ
San Diego, California, United States
Connections
34

AI-drafted from public sources7 sources cited

At a glance

Employees
201-500
Funding
$34M
Revenue
$10M-$50M
Stock
N/A
28integrations6competitors
Data & AnalyticsAttribution & AnalyticsMarketing Analytics

About

Premium enterprise marketing data aggregation and analytics platform competing in the marketing intelligence and ETL space

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams that automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI tools. The platform ingests and harmonizes data from more than 500 marketing and sales sources, automates analytics workflows, and delivers actionable insights through enterprise-grade infrastructure with built-in governance and compliance. Its core offering covers the full data pipeline — extraction, transformation, governance, and analytics — giving marketing teams control over their entire data infrastructure. Improvado supports cross-channel measurement use cases such as tracking campaign performance, calculating metrics like customer lifetime value and customer acquisition cost, attributing revenue to touchpoints, and reconstructing customer journeys. Brands including ASUS, Docker, Activision, and H&R Block rely on the platform, which is backed by $34 million in funding. Source 1: applytojob.com — Account Executive - Improvado - Career Page Source 2: newswire.com — Improvado Recognized as "One to Watch" in Snowflake's ... Source 3: improvado.io — AgencyAnalytics AI vs Improvado: Which Is Right? (2026) Source 4: mmaglobal.com — Improvado

Business model

SaaS

Target market

Enterprise

What they offer

  • Improvado Data Pipeline

    Automated ETL pipeline that extracts marketing data from 500+ connectors and loads it into data warehouses or BI tools

  • Improvado AI Agent

    Natural language querying interface powered by AI that allows marketers to ask questions of their data without SQL knowledge

  • Marketing Data Warehouse

    Pre-built, marketing-specific data warehouse schema that normalizes data across platforms into a unified model

  • Dashboard & Reporting Templates

    Pre-built dashboard templates for common marketing reporting use cases across channels and platforms

  • Data Transformation Engine

    No-code and SQL-based data transformation tools to clean, map, and model raw marketing data

  • Paid Media Analytics

    Unified view of paid advertising performance across search, social, display, and video channels

Key features

500+ pre-built data source connectorsAI-powered natural language data queryingAutomated data normalization and schema mappingIntegration with major data warehouses (BigQuery, Snowflake, Redshift)Pre-built BI tool connectors (Tableau, Looker, Power BI)No-code data transformationCustom metric and dimension mappingScheduled automated data refreshesCross-channel attribution reportingEnterprise-grade data governance and access controls

Use cases

Cross-channel paid media performance reportingAutomated executive marketing dashboardsAgency client reporting automationMarketing spend consolidation and budget trackingMulti-touch attribution analysisMarketing data warehouse build-outEliminating manual spreadsheet-based reportingCMO and C-suite marketing performance visibility

Customer segments

Enterprise marketing teamsDigital marketing agenciesLarge e-commerce brandsB2B SaaS companies with large marketing budgetsRetail and CPG brandsFinancial services marketing teams

Tech & specs

Technology stack

PythonGoogle BigQuerySnowflakeAmazon RedshiftPostgreSQLTableauLookerMicrosoft Power BIREST APIsAI/ML (LLM-based query layer)

Security & compliance

SOC 2 Type IIGDPRCCPA

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Improvado