Looker

Leading enterprise BI platform, now part of Google Cloud's data analytics portfolio

Looker is a business intelligence and big data analytics platform that was founded in 2012 and acquired by Google Cloud in 2020 for $2.6 billion. The platform enables organizations to explore, analyze, and share real-time business analytics through a web-based interface. Looker's unique approach uses a proprietary modeling language called LookML to create a consistent data model that allows users across an organization to work from the same definitions and metrics. While not strictly an AdTech company, Looker plays a significant role in the advertising technology ecosystem by providing analytics and business intelligence capabilities that help AdTech companies, publishers, agencies, and advertisers analyze campaign performance, audience data, and advertising metrics. As part of Google Cloud, Looker integrates deeply with Google's data infrastructure and is often used by companies in the digital advertising space to gain insights from their marketing and advertising data. The platform serves enterprise clients across multiple industries including retail, media, entertainment, and technology.