Acquia CDP

Acquia CDP, formerly known as AgilOne, is an enterprise-grade customer data platform (CDP) designed to help large organizations unify fragmented customer data from multiple sources and deliver personalized experiences across all digital touchpoints. As part of Acquia's comprehensive digital experience platform suite, the CDP leverages advanced artificial intelligence and machine learning algorithms to create unified, 360-degree customer profiles that enable marketers to understand customer behavior, predict future actions, and orchestrate personalized campaigns in real-time. The platform serves as a central hub for customer data management, ingesting data from various sources including e-commerce platforms, CRM systems, marketing automation tools, point-of-sale systems, and customer service applications. By breaking down data silos and creating a single source of truth for customer information, Acquia CDP empowers enterprise marketing teams to deliver consistent, contextually relevant experiences across email, web, mobile, social media, and other channels. The solution is particularly well-suited for retail, financial services, healthcare, and B2B enterprises that manage complex customer journeys and require sophisticated segmentation and personalization capabilities. Acquia CDP differentiates itself through its integration with the broader Acquia ecosystem, including Drupal-based content management systems, and its focus on actionable insights rather than just data aggregation. The platform's machine learning capabilities enable predictive analytics, customer lifetime value modeling, churn prediction, and next-best-action recommendations, allowing marketers to move beyond basic segmentation to truly individualized customer engagement strategies.