Acquia

Leading enterprise DXP provider in the Drupal ecosystem with strong presence in government, education, and large enterprise segments

Acquia is a leading digital experience platform (DXP) provider built on the open-source Drupal content management system. Founded by Drupal creator Dries Buytaert, the company provides enterprise-grade cloud infrastructure, tools, and services that enable organizations to create, manage, and optimize digital experiences across multiple channels. While not a pure-play AdTech company, Acquia operates in the MarTech/DXP space with significant overlap into advertising technology through its customer data platform (CDP), personalization capabilities, and marketing automation tools that support digital marketing and customer experience initiatives. The company serves major enterprises across various industries including government, education, healthcare, financial services, and retail. Acquia's platform combines content management, digital asset management, customer data management, and personalization capabilities into a unified solution. The company was acquired by Vista Equity Partners in 2019 for approximately $1 billion, validating its position as a major player in the digital experience space. Acquia competes with other enterprise DXP providers and has established itself as the commercial leader in the Drupal ecosystem, offering both the technical infrastructure and professional services needed for large-scale digital experience deployments.