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Brief
Acquia

Acquia

Acquia delivers enterprise-grade digital experience solutions that combine open-source flexibility with cloud-based scalability, enabling organizations to create personalized customer experiences while avoiding vendor lock-in.

acquia.comBoston, Massachusetts, United StatesFounded 2007Parent: Vista Equity Partners

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 14, 2026

Industry
MarTech/Digital Experience Platform
Business Model
SaaS
Target Market
Enterprise and Mid-Market
Employee Count
1001-5000
Funding
$173.5M
Revenue Range
$200M-$300M
Parent Company
Vista Equity Partners
API Available
Yes
Market Position

Leading enterprise digital experience platform provider focused on open-source Drupal-based solutions

Overview

Acquia is a leading digital experience platform (DXP) company that provides cloud-based solutions for content management, customer data management, and digital marketing. Founded by Drupal creator Dries Buytaert, the company offers enterprise-grade products built on the open-source Drupal framework, enabling organizations to create, manage, and optimize digital experiences across multiple channels. In September 2019, Acquia was acquired by Vista Equity Partners and continues to operate as a distinct brand and platform provider. The company serves enterprise and mid-market organizations across various industries including higher education, healthcare, financial services, and retail. Acquia's platform combines content management capabilities with customer data platform (CDP) functionality, marketing automation, and personalization tools. While not a traditional AdTech company, Acquia operates in the MarTech ecosystem, providing the infrastructure and tools that enable digital marketing, personalization, and customer experience optimization. As a subsidiary of Vista Equity Partners, Acquia maintains its position as a major player in the enterprise content management and digital experience space, competing with platforms like Adobe Experience Manager, Sitecore, and other enterprise CMS and DXP providers. The company continues to invest in its product portfolio and serves thousands of customers globally, including many Fortune 500 companies.

Products & Features

Acquia Cloud Platform

Cloud hosting and infrastructure platform optimized for Drupal applications with automated workflows and DevOps tools

Acquia Site Studio

Low-code website building tool for creating and managing Drupal-based websites with drag-and-drop functionality

Acquia CDP (Customer Data Platform)

Customer data platform for unifying customer data, creating profiles, and enabling personalization across channels

Acquia Personalization

AI-powered personalization engine for delivering targeted content and experiences based on customer behavior

Acquia Campaign Studio

Marketing automation platform for creating, managing, and optimizing multi-channel marketing campaigns

Acquia DAM

Digital asset management solution for organizing, managing, and distributing digital content and media

Key Features
Open-source Drupal foundationCloud-native architectureIntegrated customer data platformAI-powered personalizationMulti-site managementHeadless/decoupled CMS capabilitiesMarketing automationContent workflow managementReal-time customer profilingOmnichannel content delivery
Use Cases
Enterprise website management and multi-site deploymentsPersonalized content delivery across digital channelsCustomer data unification and audience segmentationMulti-channel marketing campaign orchestrationDigital asset management and content distributionHigher education portal and student experience platformsGovernment digital services and citizen engagementHealthcare patient experience and portal management
Customer Segments
Enterprise organizationsHigher education institutionsGovernment agenciesHealthcare organizationsFinancial servicesRetail and e-commerceMedia and publishingNon-profit organizations

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