Acquia
Acquia delivers an open, cloud-native digital experience platform built on Drupal that gives enterprises the flexibility of open source with enterprise-grade security, scalability, and integrated marketing capabilities.
Last updated Jun 25, 2026 by ATDb automated enrichment
At a glance
- Employees
- 1001-5000
- Funding
- ~$173M (pre-acquisition)
- Revenue
- $200M-$300M
About
Leading open-source DXP vendor and the primary commercial backer of Drupal, competing with Adobe, Sitecore, and Optimizely in the enterprise CMS and DXP space
Acquia is a leading digital experience platform provider founded in 2007 by Drupal creator Dries Buytaert and Jay Batson. The company offers a comprehensive suite of cloud-based products centered around Drupal, the open-source content management system, enabling enterprises to build, manage, and optimize digital experiences across web, mobile, and other channels. Acquia's platform spans content management, customer data platforms (CDP), personalization, and marketing automation, positioning it as a full-stack DXP vendor. Acquia's core offerings include Acquia Cloud Platform (managed Drupal hosting), Acquia CDP, Acquia Personalization, Acquia Campaign Studio (email and marketing automation), and Acquia DAM (Digital Asset Management, powered by Widen). These products serve large enterprises and government agencies seeking open-source flexibility combined with enterprise-grade security, scalability, and support. The company has made several strategic acquisitions, including Mautic (open-source marketing automation), Widen (DAM), and AgilOne (CDP), to broaden its platform capabilities. In the AdTech and MarTech ecosystem, Acquia competes with proprietary DXP vendors such as Adobe Experience Manager, Sitecore, and Optimizely, differentiating itself through its open-source Drupal foundation, vendor neutrality, and strong data privacy positioning. Acquia was acquired by Vista Equity Partners in 2019 for approximately $1 billion, providing growth capital to accelerate product development and global expansion. The company serves thousands of customers across media, retail, financial services, healthcare, and the public sector.
Business model
SaaS
Target market
Enterprise
What they offer
Acquia Cloud Platform
Managed cloud hosting and DevOps platform optimized for Drupal applications, offering automated scaling, security, and deployment tools.
Acquia CDP
Customer Data Platform (formerly AgilOne) that unifies first-party customer data to enable segmentation, analytics, and personalized experiences.
Acquia Personalization
Real-time website personalization engine that delivers targeted content and experiences based on visitor behavior and attributes.
Acquia Campaign Studio
Open-source-based marketing automation platform (built on Mautic) for email marketing, lead nurturing, and multi-channel campaign management.
Acquia DAM (Widen)
Digital Asset Management solution for organizing, managing, and distributing brand and marketing assets across teams and channels.
Acquia Site Studio
Low-code/no-code page builder for Drupal that enables marketers and content editors to build and manage site layouts without developer involvement.
Acquia Search
Managed Apache Solr search service integrated with Drupal for enhanced site search capabilities.
Acquia Migrate
Tools and services to help organizations migrate legacy CMS content and sites to Drupal on Acquia Cloud.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2007 · Founded
- 2019Acquired by Vista Equity PartnersStill operating as part of Vista Equity Partners
- 2021Absorbed Widen Collective