Acquia

Leading open-source-based enterprise digital experience platform, dominant in the Drupal ecosystem and a top-tier competitor in the broader DXP market

Acquia, now part of Vista Equity Partners following a landmark ~$1 billion acquisition in 2019, is a digital experience platform (DXP) provider that empowers organizations to build, manage, and optimize digital experiences at scale. Founded in 2007 by Drupal creator Dries Buytaert and Jay Batson, Acquia has grown into one of the most prominent commercial backers of the open-source Drupal ecosystem, offering a cloud-based platform that extends Drupal's capabilities with enterprise-grade tools for content management, personalization, and customer data management. Acquia's core product suite includes Acquia Cloud Platform (managed Drupal hosting and development), Acquia CDP (Customer Data Platform), Acquia Personalization, and Acquia Campaign Studio (marketing automation). These products are designed to help enterprises deliver consistent, personalized digital experiences across web, mobile, and other channels. The company serves a broad range of industries including government, healthcare, higher education, media, and retail, with a strong foothold among large organizations that require the flexibility and control of open-source technology combined with enterprise support and scalability. In the competitive DXP and CMS market, Acquia differentiates itself through its deep commitment to the open-source Drupal community, its robust cloud infrastructure, and its expanding suite of data and marketing tools. It competes with platforms such as Adobe Experience Manager, Sitecore, and Optimizely, while also facing pressure from headless CMS and composable DXP vendors. Under Vista Equity Partners' ownership, Acquia has continued to invest in product development and strategic acquisitions, reinforcing its position as a top-tier enterprise digital experience platform.