Mautic

Leading open-source marketing automation platform, differentiated by its community-driven development and flexibility, now backed by Acquia's enterprise resources

Mautic is an open-source marketing automation platform founded in 2014 by DB Hurley. It provides businesses with tools for email marketing, lead management, campaign automation, and multi-channel customer engagement. As one of the few open-source alternatives in the marketing automation space, Mautic gained significant traction among developers, agencies, and cost-conscious organizations seeking flexibility and control over their marketing infrastructure without the licensing costs associated with proprietary platforms like HubSpot or Marketo. In 2019, Acquia — a digital experience platform company backed by Vista Equity Partners — acquired Mautic, integrating it into its broader suite of open-source digital experience tools built around Drupal. Following the acquisition, Mautic continued to operate as a distinct brand and product, with Acquia investing in its development and enterprise capabilities. The open-source community project also continued under the Mautic Community umbrella, maintaining the project's collaborative roots. Mautic occupies a unique position in the marketing automation landscape by offering both a self-hosted open-source version and a cloud-hosted commercial offering, appealing to a wide range of users from individual developers to mid-market enterprises. Its integration with Acquia's ecosystem has expanded its reach into enterprise digital experience management, while its open-source foundation continues to differentiate it from closed, proprietary competitors.