Mautic

Leading open-source marketing automation platform, now part of Acquia's digital experience portfolio

Mautic is an open-source marketing automation platform originally founded in 2014 by David Hurley. It provides businesses with tools to automate marketing campaigns, manage contacts, track customer behavior, and nurture leads through personalized multi-channel journeys. As an open-source solution, Mautic distinguished itself by offering enterprise-grade marketing automation capabilities that organizations could self-host or use via cloud, giving them full control over their data and customization options. In 2019, Acquia — a leading open-source digital experience company — acquired Mautic and integrated it into its broader digital experience platform. Under Acquia's ownership, Mautic continues to operate as both a community-driven open-source project and a commercial product. The Mautic community remains one of the largest open-source marketing automation communities globally, with thousands of contributors and users worldwide. Acquia has leveraged Mautic to strengthen its marketing automation offerings alongside its Drupal-based content management capabilities. Mautic competes in the marketing automation space against platforms like HubSpot, Marketo, Pardot, and Mailchimp. Its primary competitive advantage is its open-source nature, which eliminates vendor lock-in and reduces costs compared to proprietary alternatives. It is particularly popular among SMBs, digital agencies, and technically capable marketing teams who want flexibility and data ownership without the high licensing fees of enterprise marketing automation suites.