Twilio

Leading cloud communications platform and customer data platform provider

Twilio is a cloud communications platform-as-a-service (CPaaS) company that provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using web service APIs. Founded in 2008, Twilio has become a leading player in the customer engagement platform space, enabling businesses to build personalized, omnichannel customer experiences. While not a traditional AdTech company, Twilio plays a significant role in the marketing technology ecosystem through its customer engagement and data platforms. The company's acquisition of Segment in 2020 for $3.2 billion positioned it as a major player in customer data platforms (CDP), which are crucial for marketing personalization and advertising optimization. Twilio Segment helps companies collect, clean, and activate customer data across various touchpoints, making it relevant to the broader AdTech and MarTech landscape. Twilio serves over 300,000 businesses globally, ranging from startups to Fortune 500 companies. The platform is used by companies like Airbnb, Lyft, and DoorDash to power their customer communications. With its developer-first approach and extensive API offerings, Twilio has established itself as infrastructure for customer engagement, bridging the gap between traditional communications and modern digital marketing.