WebEngage

Leading retention marketing and customer engagement platform in emerging markets, competing with Braze and CleverTap globally

WebEngage is an Indian SaaS company founded in 2011 that provides a comprehensive customer data platform (CDP) and marketing automation suite designed primarily for B2C businesses. The platform enables companies to unify customer data, segment audiences intelligently, and orchestrate personalized engagement campaigns across channels including push notifications, email, SMS, in-app messaging, web push, and WhatsApp. Its journey analytics and campaign automation capabilities make it a strong contender in the retention marketing space. The company serves a wide range of industries including e-commerce, fintech, edtech, travel, and media, with a particularly strong footprint in emerging markets such as India, Southeast Asia, the Middle East, and Latin America. WebEngage positions itself as an alternative to global players like Braze and CleverTap, offering competitive pricing and deep localization for high-growth markets. Its 'Revenue Recovery Engine' and lifecycle marketing tools are especially popular among consumer internet companies looking to reduce churn and increase LTV. WebEngage has raised significant funding and counts hundreds of enterprise and mid-market clients across more than 40 countries. The platform's no-code journey designer, real-time segmentation engine, and robust analytics dashboard differentiate it in a crowded marketing technology landscape. The company has expanded its product portfolio to include a dedicated CDP layer, making it a more complete solution for data-driven marketers.