Amplitude

Leader in product analytics and digital intelligence, competing at the intersection of product management, data analytics, and marketing technology

Amplitude is a digital analytics platform founded in 2012 and headquartered in San Francisco, California. The company specializes in product analytics, helping businesses understand how users interact with their digital products across web and mobile. Amplitude's platform enables product, data, and marketing teams to analyze behavioral data, run experiments, and make data-driven decisions to improve user engagement, retention, and monetization. Amplitude went public via a direct listing on NASDAQ in September 2021 under the ticker AMPL. The platform serves thousands of customers globally, including major enterprises like Walmart, NBC Universal, Ford, and Atlassian. Its core offerings span product analytics, session replay, feature flagging, experimentation, and customer data platform (CDP) capabilities, positioning it as a comprehensive digital analytics suite. While Amplitude is sometimes categorized within the broader AdTech and MarTech ecosystem, it is more precisely a product intelligence and analytics platform. It competes with tools like Mixpanel, Heap, and Adobe Analytics, and increasingly with broader data platforms. Amplitude's significance lies in its ability to bridge the gap between raw behavioral data and actionable product insights, making it a critical tool for product-led growth strategies across industries including e-commerce, media, fintech, and SaaS.